Akash Modi presented on Samsung for his topic supervised by Mamatha Sandhu. Samsung was founded in 1938 in South Korea and is now the largest information technology company, measuring by 2012 revenues. It has assembly plants in 61 countries and became the top smartphone maker in 2012, overtaking Nokia. In 2012, Apple sued Samsung for patent infringement on smartphone technology and was awarded $1.05 billion. Samsung produces smartphones, tablets, TVs, and PCs, though it is not very successful in the Indian PC market. It expects to export 580 million phones in 2014, of which 410 million will be smartphones.

1. Name-Akash Modi
Roll No-1410991041
Presentation Topic-Samsung
Supervised By-Mamatha Sandhu

2. Introduction
 The meaning of word Samsung is Tristar or Three Stars
 The word Three represents something “Big, Numerous
and Powerful”
 Samsung was founded by Lee Byung –Chull in 1938 as
trading company
 South Korean Company
 Largest Information Technology company measured by
2012 revenues, and 4th in market value

3. Contd…..
 Assembly plants and sales networks in 61 countries
 In the first quarter of 2012, Samsung Electronics became
the world’s largest mobile phone maker by unit sales,
overtaking Nokia, which had been the market leader since
1998
 In the third quarter of 2012, it sold 98 million phones, of
which 55million were smartphones

4. Contd….
 On August 24,2012, nine American jurors ruled that Samsung
had to pay Apple $1.05 billion in damages for violating six of
its patents on Smartphone Technology
 The award was still less than the $2.5 billion requested by
Apple.
 The decision also ruled that Apple did not violate five Samsung
patents cited in the case
 Apple then sought to ban the sales of eight Samsung phones
(Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy
S2 T-Mobile, Galaxy S2 Epic 4G, Galaxy S Showcase, Droid
Charge and Galaxy Prevail) in the United States

5. Samsung Logo
 First logo was developed in the year 1958

6.  2nd Logo from the
year 1979-1993

7.  Samsung’s current logo,
in use since 1993.
Tagline:
“Inspire the
World, Create the
Future”

8. Lee Kun-Hee (Chairman & CEO)

9. Samsung in India
 Samsung Electronics commenced its operations in
India in December 1995
 Two R&D centers in India-Delhi & Bangalore
 In 2010 achieved a sales turnover of $3.5 billion
 Market leader in LED TVs, LCD TVs, Slim TVs
 India’s largest mobile handset brand
 Leading in smart phone segment in India

10. Products

11. Smartphones
 Samsung developed its first lighted mobile in the year
1993 and the model is SCH-R800
 It was available in CDMA(Code Division
Multiple Access) Networks
 Developed smart phones with mp3 player towards the end
of the 20th century
 Now they have 41.6% of smart phone market
share in India

12. Contd….
 Samsung wave S8500 & SI9000 Galaxy S launched
in June 2010
 Plan to launch Samsung Galaxy Note Edge in 2014
 In India main competitor is Micromax
 The firm was recently named the worldwide handset
market leader with a market share of 29%

13. Top 5 smartphone vendors

14. Tablet
 Samsung Galaxy Tab is an Android-based tablet computer
 It was introduced on 2nd September 2010
 Samsung launched the Galaxy Tab in India on 10th
November 2010
 The competitor for Samsung tablet are Apple, and Lenovo
 In India during 3rd Q, 2012, 47.4% of tablet sales were
from new entrants

15. Units sold in million

16. Tablet market share in India

17. Television
 Samsung Electronics was established in 1969
 Competitor for Samsung television is LG, Sony and
Toshiba
 They have three models in television such as
LCD, LED and Plasma
 Samsung has announced plans to exit production of
Plasma TV’s
 Samsung has announced that they will increase focus on
UHD TV’s and Curved TV’s

18. Contd…
Samsung’s latest 105-inch UHD TV isn’t just curved it
bends too !!!!

19. Market share of TV in Q4-2012

20. PC
 Samsung is producing PC, but they are not successful in
Indian market
 India has grown 35% in PC segment of 4th quarter 2013
 In India Lenovo is the market leader in PC with 16%

21. Market Share in PC

22. Other Informations
 Samsung Electronics sold its Hard Disk Drive (HDD)
business to Seagate
 The latest model of Samsung is Galaxy Alpha
 Samsung expects to export 580 million phones in 2014 of
these 410 million will be smartphones
 Samsung planning to release a lineup of devices powered
by Microsoft’s Windows 8 mobile OS, that support
TIZEN software

23. Bibliography
 http://en.wikipedia.org/wiki/Samsung
 http://www.engadget.com/2014/09/04/samsung-105-
inch-uhd-bendable/
 https://www.google.co.in
 www.google.com/imghp