Financial Management

1. Samsung Group

2.  Tống Trần Thanh Phương (Leader)
 Trần Hữu Minh Quân
 Cao Đăng Khoa
 Phạm Châu Bảo Khoa
 Trương Trần Ngọc Son

3.  Positive:
- Keeping in touch with others despite of geographic distance.
- Sharing emotion easier and faster.
 Negative:
- Losing communication skills.
- Losing effectiveness in conversation.
- Losing connections between family, friends.

4.  Changes purchasing power
 Buying through SNS
 Word of mouth in SNS

5.  On Foursquare
 Co-Branded
 Adding Utility

6.  On Facebook
“Log-out ads aren’t available as a stand-alone purchase but are
bundled with premium home-page ads that users see on their
news feeds. The one-day ask to own the log-out page in the U.S.
was $550,000 for home-page ads, plus $160,000 for the log-out
inventory.”
Esteban Contreras – Samsung USA Social Media Marketing
Manager

7.  Samsung Hub

8.  Failing in organize the Gratitude credibility program.
 Samsung Facebook page counterfeit and fake
promotions
 Selling product with higher price than other countries
 Bad complaints on forum

9.  Using feedback to improve.
 Quickly rely to consumer.
 Correcting the bias information.
 Changing staff’s attitude.
 Improving quality of warranty service

10.  Example 1:

11. Example 2: The defamation between HTC and Samsung on
Twitter:
 A branch of Samsung in the UK posted on Twitter page a
message: "Four is always better than one
 HTC in England has answered: “Plastic is not fantastic, my
friend”

12.  YouTube promises will become a new tendency for
social media marketing
 Making comedy videos on YouTube
 The most effective, the fastest way in social media
marketing

13. Thanks for your attention!