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Social media success strategies June 2010 by CEO Hillary Bressler

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An overview of social media from leader in social media, and CEO of .Com Marketing, Hillary Bressler

Published in: Technology, Business
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Social media success strategies June 2010 by CEO Hillary Bressler

  1. 1. Social Media Success Strategies<br />Leveraging Technology for Business Advantage<br />June 2, 2010<br />Presented by:<br />Hillary Bressler<br />Founder, CEO<br />.Com Marketing<br />A Top 100 Interactive Agency Nationwide<br />www.commarketing.com<br /> 1.866.266.6584<br />
  2. 2. What is Social Media?<br /> A type of media that is based on <br />conversation and interaction <br />between <br />people online<br />and <br />shared<br />via the internet or mobile.<br />
  3. 3.
  4. 4. Shift from MeWeb to WeWeb<br />
  5. 5.
  6. 6. It’s Okay To Be Confused<br />
  7. 7.
  8. 8.
  9. 9. China<br />India<br />Facebook<br />United States<br />Indonesia<br />Brazil<br />Pakistan<br />Bangladesh<br />If Facebook was a country it would be the <br />3rd largest<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  10. 10. Years to Reach 50 Million Users<br /><ul><li>Radio- 38 Years
  11. 11. TV- 13 Years
  12. 12. Internet- 4 Years
  13. 13. iPod- 3 Years
  14. 14. Facebook adds 100 Million Users in 9 months</li></ul>“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  15. 15. Ashton Kutcher and Ellen DeGeneres have more Twitter Followers than then <br />entire population <br />of Ireland, Norway and Panama<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  16. 16. 80% <br />of Companies <br />are Using LinkedIn as their Primary Way <br />to Find Employees<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  17. 17. The Fastest Growing <br />Segment on Facebook is 55-65 year old Females <br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  18. 18. 80% <br />of Twitter updates <br />are on <br />mobile devices.<br />Imagine what that means for bad customer experiences.<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  19. 19. 78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  20. 20. Average user spends more than 55 minutes per day on Facebook<br />
  21. 21. Dell made over $3 million in revenue through the Dell Outlet account on Twitter.<br />
  22. 22.
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  24. 24.
  25. 25. Social Media is about <br />the relationships<br />http://www.flickr.com/photos/sarcastickiss/2612302754/<br />
  26. 26.
  27. 27. Facebook Age <br />
  28. 28. What Can Social Media be Used For?<br />Sales<br />Brand Marketing<br />Customer Service<br />Promotions/Events<br />Recruiting <br />Public Relations<br />Reputation Management<br />Market Research<br />Consumer Education<br />
  29. 29. Using Social Media for Sales<br />
  30. 30. Social Media marketing is 100% about establishing a relationship with customers, <br />and less about selling. <br />The sales will come to those that wait!<br />
  31. 31. Small businesses typically get more than half of their customers through <br />word of mouth <br />and <br />Twitter is the digital manifestation of that.<br />
  32. 32. It Helped Dell<br />$$$$$<br />
  33. 33. Dell started tweeting in 2007 for one way communication. <br />The company was surprised when people responded.<br />Dell Outlet has booked more than $3 million in revenue <br />http://business.twitter.com/twitter101/case_dellstarted asking questions. <br />
  34. 34. New York Times highlights San Francisco foodie as Twitter icon<br />
  35. 35.
  36. 36. Umi, a sushi restaurant in San Francisco, sometimes gets five new customers a night who learned about it on Twitter.They offer free seaweed salads to people who mention Twitter. <br />
  37. 37. Twitter Exclusive Coupons<br />Twitter-exclusive coupons for customers to print out and redeem at store. <br />Twitter coupon campaigns brought <br /> in 68.60% of total <br /> dollar sales.<br />
  38. 38. Tracking Sales<br />Specific codes for each coupon are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales. <br />
  39. 39. Sprinkles Cupcakes<br /> Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake. They have 133,000 fans. <br />
  40. 40. Customer Service<br />
  41. 41.
  42. 42. Frank Eliason<br />Comcast’s Twitter Man<br />“I think it's safe to call Comcast's <br />Frank Eliason the most famous <br />customer service manager <br />in the U.S., possibly in the world.”<br /><ul><li>Business Week Jan 2009 </li></li></ul><li>
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  48. 48. File<br />
  49. 49. Negative Effects on United from Social Media<br />Over 8.5 million views<br />Stock prices dip 10% resulting in $180 million<br />Appeared on ABC’s The View <br />Time Magazine’s Top Viral Video’s of 2009<br />2 more videos to be produced<br /> As of 5/29/10<br />
  50. 50.
  51. 51. Brand Marketing<br />
  52. 52.
  53. 53. File<br />
  54. 54. Positive of Social Media<br />Budget of $50 to start<br />Over 96 million views<br />700% increase in sales<br /> As of 5/29/10<br />
  55. 55.
  56. 56. Jet Blue responds to all tweets with suggestions and information in their own quirky personality in an effort to humanize their brand. <br />
  57. 57. To Promote Events<br />
  58. 58. Facebook Events<br />
  59. 59. Linked In Events<br />
  60. 60.
  61. 61. Using Social Media for Recruiting<br />
  62. 62. Linked In for Recruiting<br />Broadcast Job <br />Openings via<br />your Status bar<br />
  63. 63. Employee/Alumni Groups<br />Create and Administer your Employee and Corporate Alumni Group<br />
  64. 64. Using Linked In for <br />Business to Business<br />
  65. 65. Company Profile<br />Improve your<br />Company <br />Profile page<br />
  66. 66. Join Industry Groups<br />Join relevant industry groups<br />
  67. 67. Answer and Ask Questions<br />
  68. 68. Create Polls<br />
  69. 69. LinkedIn Applications<br />
  70. 70. Get Recognized on Weekly Emails<br />
  71. 71. Define <br />Your <br />Social <br />Media <br />Strategy<br />
  72. 72. 4 New Rules for Social Media Marketing<br />Listening to consumers is more important than talking at them.<br />Companies can’t hide the corporation behind the brand anymore or even separate the two. <br />Social Media is about the relationships. <br />Social Media is not a Strategy. <br />Ad Age 2009<br />
  73. 73.
  74. 74. Best Practices<br />Don’t start a social media project just because you feel like you have to<br />Tell your story. Set the tone. <br />( fun, informational, quirky)<br />Set realistic expectations, it takes time to do this well<br />
  75. 75. Social Media Challenges<br />It should not be done instead of proven fundamentals ( SEO, Well Designed Websites) <br />It is not “free”<br />It is difficult to monetize<br />
  76. 76.
  77. 77. Dealing with Bad Reviews<br />
  78. 78. Dealing with complaints<br />Address negative comments very quickly.<br />Have a process in place to resolve the issue directly. <br />The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed. <br />It is a chance to turn someone into an ambassador of the brand. <br />
  79. 79.
  80. 80.
  81. 81.
  82. 82. This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more real and authentic. This is a good example of how a company responded to show they care. <br />
  83. 83.
  84. 84. Facebook Tips To Drive Fans<br />http://www.facebook.com/facebook-widgets/<br />
  85. 85. Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their Facebook page. <br />
  86. 86. Simple offline marketing to drive fans by giving benefits to join. <br />
  87. 87. A great tool to add to your websites or blogs to encourage people to post about it. <br />
  88. 88. Widgets, Plugins, Apps<br />www.facebook.com/facebook-widgets<br />www.developers.facebook.com/plugins<br />www.facebook.com/apps<br />
  89. 89. This is my email signature. Have every employee put an email signature that promotes your social media pages. <br />
  90. 90. How To Make A Facebook Vanity URL <br />www.facebook.com/#!/Commarketing?ref=ts<br />www.facebook.com/commarketing<br />www.facebook.com/username<br />
  91. 91. Monitoring Tools<br />
  92. 92.
  93. 93. Latest In Social Media<br />
  94. 94. Twitter Advertising<br />New feature is called Promoted Tweets.<br />As of 5/29/10<br />
  95. 95. Foursquare is a mobile app that allows you to check-in with your friends when you arrive at a certain location. <br />Foursquare<br />
  96. 96. Thanks for Participating…..see you online! <br />HillaryBressler<br />CEO/Founder of .Com Marketing<br />Email: bressler@commarketing.com<br />Web: www.commarketing.com <br />Phone: 407.774.4604 ext 203<br />Personal Twitter: www.twitter.com/hillarybressler<br />Personal LinkedIn: www.linkedin.com/hillarybressler <br />Company Twitter: www.twitter.com/commarketing<br />CompanyFacebook:www.facebook.com/commarketing<br />Find My Presentation Today!<br />www.slideshare.net/hillarybressler<br />

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