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  1. 1. Samsung group Lee woo back (Harold Lee)
  2. 2. Purpose of Presentation <ul><li>Reason 1: To observe the change of the scale of the business </li></ul><ul><li>Reason 2: To analyse the elements that lead this firm into success </li></ul>
  3. 3. The history of Samsung group 1938 Lee Byung Chull Established Samsung Sanghoe (green grocery) 1954 Established woolen mill factory 1960 Changed main industry to electronics 1978 The second chairman (Lee Gun Hee) was positioned 1982 Established the first factory in foreign land (Portugal) 1996 Acquired Sungunguan University (One of Korean universities) 2009 Lee Gun Hee temporarily resigned 2010 Lee Gun Hee recovered his position as a chairman
  4. 4. Financial Data <ul><li>Stock price dropped in 2007 to 2008 </li></ul><ul><li>Increased in 2009 </li></ul><ul><li>Tend to rise continuously in 2010 </li></ul>
  5. 5. The picture of chairmen Lee Gun Hee Lee Byung Chull Go to Samsung group’s inner structure
  6. 6. Management Philosophy from Lee Byung Chull <ul><li>Be professional </li></ul><ul><li>Rationalism management </li></ul>Go Back <ul><li>Manage the company with a soul </li></ul><ul><li>Coexistence and Co-prosperity </li></ul>
  7. 7. Management Philosophy from Lee Gun Hee <ul><li>Be patient </li></ul><ul><li>Be generous toward money </li></ul>Go Back <ul><li>Be confident and optimistic </li></ul><ul><li>Do not be merchants </li></ul>
  8. 8. Samsung group’s inner structure <ul><li>Transmission by heredity </li></ul><ul><li>No labour unions </li></ul><ul><li>Unique Investment structure </li></ul>Everland (amusement Park) Samsung Electronics Samsung Card company Samsung Insurance company
  9. 9. The change of net profit <ul><li>Net profit dropped in 2008 </li></ul><ul><li>Increased more than previous two years in 2009 </li></ul><ul><li>Tendency expected to continue </li></ul>
  10. 10. Reputation of the company itself <ul><li>Highest market share in Digital TV </li></ul><ul><li>2 nd larges market share in mobile handset </li></ul><ul><li>CNN MONEY (2008) : Ranked 38 th most promising global firm </li></ul>
  11. 11. Reference <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>