Strategic Management

1. Sales Stategies
 Step 1:
 Clear old inventory
 Start: 1-July-2014 – 31-Aug-2014
 operate big sale promotion (discount 7% to
10%)

2. Sales Stategies
Step 2:
1 year Salesplan
(July 2014 – July 2015)
 receive the orders from retailers & distributors
 forecast the sales volume
 Set sales target
 Sales representative at retailer stores
 Promotions for new products (focus on
holidays in Vietnam)

3. Sales Stategies
1st Promotion
 On new school year
 5th September – 30th September
 Promotion for students (10%
discounts)
2nd Promotion
(the most
important)
 On Christmas and New Year
 Promotions for new products
release
 23th December - 30th December
 All products discounts 10% ( one
person/one product)

4. Sales Stategies
 3rd Promotion
 8th March 2015
International Women’s
day
 Promotions for woman
 Discount and gift
 Last Promotion
 1st June 2015 children's
day
 Promotions for kids (
bring them to the stores)
 Discounts 12% for all
products and candies

5. Forecast for Salesplan
REVENUE
Products
Volume
sales
(uints)
Price/unit
($)
Revenue
($)
PCs
12,000 700 8,400,000
Tablets
20,000 250 5,000,000
Smartphone
8,000 200 1,600,000
Total 40,000 15,000,000
COGS
Products Units
Price/unit
($) COGS ($)
PCs
12,000 500 6,000,000
Tablets
20,000 120 2,400,000
Smartphone
8,000 80 640,000
Total 40,000 9,040,000
Cost for sales activities
Cost for sales activities $
Phone bills/communication costs 70,000
Salaries 360,000
(100 sales representative, $300/months/person x 12 months)
Packaging ($2/ units) 80,000
Shipping 200,000
Commission for Retailers (7% revenue) 1,050,000
Promotions (10,000units will discount 10%) 400,000
Others expense 100,000
Total Expenses 2,260,000
Profit
Revenue 15,000,000
COGS 9,040,000
Total
Expenses 2,260,000