Sam Wade, Commercial Director EMEA, Amobee, Hugh Ayling, evian & Oliver Levy, Digital Planning Director, MEC speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Greg Lee, Agency Lead at Brandwatch speaking at ad:tech London on 13th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Lee Chadwick, CEO & Founder at WOW Analytics speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
PMI Europe - Eric Weaver - "The Great Social Media Crisis of Faith"PerformanceIN
Organic reach has crashed. Content isn’t being seen. Facebook has become a paid channel and brand social teams are struggling to justify bigger budgets to overcome these issues.
Running a high-performing brand social department requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs.
MediaBrands’ chief social officer Eric Weaver will show real-world examples of what is happening to brand social efforts, discuss practical approaches to process, and examine new tools that show the fiscal impact of being a social brand.
Attendees will walk away with a refreshed strategy to consider for the year ahead.
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
Featuring speakers from Atlassian, Rue La La
Katherine Shea, Product Manager, Rue La La
Cameron Deatsch, Head of Growth, Atlassian
Learn how to build a testing program that scales with your business – it's all about collaboration and communication. In this session, you'll learn how to build a unified optimization front across multiple geographies, teams, and functions, and how to collaborate on testing projects when multiple owners are involved, for instance, web and mobile teams.
Streamlining Video Across the EnterpriseBrightcove
As video usage becomes more pervasive, companies are striving to streamline processes on the front end and tech stacks on the back end. Join Brightcove as we discuss how to
-align sales and marketing by creating video-centric workflows with CMS, MAP, CRM, and analytics integrations
-ensure external videos have reach while internal ones remain secure
-meet the challenges posed by globalization, including government regulations and localization
Greg Lee, Agency Lead at Brandwatch speaking at ad:tech London on 13th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Lee Chadwick, CEO & Founder at WOW Analytics speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
PMI Europe - Eric Weaver - "The Great Social Media Crisis of Faith"PerformanceIN
Organic reach has crashed. Content isn’t being seen. Facebook has become a paid channel and brand social teams are struggling to justify bigger budgets to overcome these issues.
Running a high-performing brand social department requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs.
MediaBrands’ chief social officer Eric Weaver will show real-world examples of what is happening to brand social efforts, discuss practical approaches to process, and examine new tools that show the fiscal impact of being a social brand.
Attendees will walk away with a refreshed strategy to consider for the year ahead.
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
Featuring speakers from Atlassian, Rue La La
Katherine Shea, Product Manager, Rue La La
Cameron Deatsch, Head of Growth, Atlassian
Learn how to build a testing program that scales with your business – it's all about collaboration and communication. In this session, you'll learn how to build a unified optimization front across multiple geographies, teams, and functions, and how to collaborate on testing projects when multiple owners are involved, for instance, web and mobile teams.
Streamlining Video Across the EnterpriseBrightcove
As video usage becomes more pervasive, companies are striving to streamline processes on the front end and tech stacks on the back end. Join Brightcove as we discuss how to
-align sales and marketing by creating video-centric workflows with CMS, MAP, CRM, and analytics integrations
-ensure external videos have reach while internal ones remain secure
-meet the challenges posed by globalization, including government regulations and localization
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Optimizely
Featuring speakers from Netflix
Patrick McGrath, Product Manager of Ad Technology, Netflix
As of 2015, 50% of the display advertising market is executed programmatically. Without the proper tracking and monitoring setup, optimization efforts start to lose impact and even worse, can yield inaccurate results. This talk affords guidance to companies seeking to grow their programmatic efforts in a controlled manner, while still maintaining A/B and conversion funnel optimization rigor. Points of discussion: 1) Tracking and appropriately scaling a programmatic marketing program via a variety of ad platforms (notably - Google and Facebook). 2) Customer, marketing campaign, and A/B segmentation strategies 3) Audience creation and targeting management 4) A/B optimization and building a programmatic feedback loop.
Mobile & Affiliate Marketing: What You Need To KnowAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: As mobile technology continues to advance the lines between mobile and affiliate marketing are becoming even more blurred. Learn what you need to know to stay ahead of the curve.
Small Business Internet Marketing [SEO & Email Marketing Case Study]Online Visibility Pros
Local small business internet marketing campaign uses ethical search engine optimization, social media marketing & email marketing strategies to take internet marketing to the next level.
This environmental testing company wanted to increase website effectiveness by getting more phone calls, increase targeted website traffic from the search engines, enhance the website user experience, create a solid social media foundation, enhance email communication with customers, increase search engine visibility from strategic blog marketing efforts, & give YouTube videos visibility on the major search engines like Google, Bing & Yahoo.
Online Visibility Pros specializes in Done-For-You Internet marketing services for small businesses specifically in search engine marketing, social media marketing and email marketing.
Check out this on-demand panel discussion to discover how to keep up with the pace of innovation and optimize customer engagement at your enterprise organization!
Testing Makes Perfect: A Case Study in Onsite OptimizationsVe Interactive, US
Ve Interactive, US and Avangate deep-dive into a client case study and discuss the onsite optimizations that drove a 34% mo/mo revenue increase for client, Kingsoft.
Creative storytelling and video marketing are now surefire ways to boost engagement in your content. But how do you make the most of video throughout the funnel to increase conversion rates and generate more qualified leads? How can you track engagement in your content and use those insights to close more deals, faster?
Learn the latest trends in B2B video marketing and why the ability to identify your viewers and track viewing behaviors is becoming critical for modern digital marketing programs.
Restaurant Wi-Fi Primer: Retail Analytics and Social Integration AirTight Networks
Part of Hospitality Technology Magazine's webinar "Restaurant Wi-Fi Primer". View the on-demand webinar at http://hospitalitytechnology.edgl.com/web-event/Restaurant-Wi-Fi-Primer--Network-Design---Optimization90930
CX16: Getting Started with Cross-Channel JourneysMaria Humphrey
Ever wonder how the smartest brands seem to know the "right" way to reach you, from that first moment and throughout the relationship? The cross-channel journey is an amazing, holistic experience when done correctly with the ultimate endgame of satisfied and loyal customers.
Join Kate Duggan, Director of Digital Marketing, Loyalty for Albertsons Companies, and Matt Fischer, Director, CRM Product Management from Rue La La, as they share how they're using the phased approach of crawl-walk-run to map, iterate, test, and overcome obstacles to launch 1-to-1 journeys.
How Behavior Based Marketing Can Cut Customer Onboarding Time in HalfAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/narrative-onboarding-journey-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Delivering a "wow" onboarding experience helps people fall in love with your product and become customers for life.
Join Autopilot's CMO Guy Marion along with Segment's VP, Success Jake Peterson and Narrative's Community Manager Sarah Massengale as they share how Narrative improved their customer onboarding using behavior based marketing automation.
In this webinar, you’ll learn:
-How a highly personalized onboarding experience can accelerate your customer conversion rate
-Key steps to optimizing your onboarding and activation funnel
-How Narrative, the startup behind the world's most wearable camera, built their onboarding journey and cut conversion time in half
Double Your Leads with Marketing AutomationAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/double-leads-with-marketing-automation/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on up to 50% of your leads?
Join Autopilot's CEO Michael Sharkey and CMO Guy Marion as they share their real world experiences on how marketing automation can help your team generate more leads, grow faster and create a more remarkable customer experience.
In this webinar, you’ll learn:
-How to get started with marketing automation
-How to create a lead nurturing program that works
-How to personalize your marketing based on behavior to improve adoption, engagement and conversion
-How multi-channel marketing can be used to increase response rates
Video as driving force in Corporate CommunicationsPhilip Swinnen
Presentation for the Innovation Workshop at Digital First 2014, in Brussels. A workshop on how video impacts a corporations way of communicating, to any of his stakeholders, whether it's internally to its employees or externally to the broader audience.
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Optimizely
Featuring speakers from Netflix
Patrick McGrath, Product Manager of Ad Technology, Netflix
As of 2015, 50% of the display advertising market is executed programmatically. Without the proper tracking and monitoring setup, optimization efforts start to lose impact and even worse, can yield inaccurate results. This talk affords guidance to companies seeking to grow their programmatic efforts in a controlled manner, while still maintaining A/B and conversion funnel optimization rigor. Points of discussion: 1) Tracking and appropriately scaling a programmatic marketing program via a variety of ad platforms (notably - Google and Facebook). 2) Customer, marketing campaign, and A/B segmentation strategies 3) Audience creation and targeting management 4) A/B optimization and building a programmatic feedback loop.
Mobile & Affiliate Marketing: What You Need To KnowAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: As mobile technology continues to advance the lines between mobile and affiliate marketing are becoming even more blurred. Learn what you need to know to stay ahead of the curve.
Small Business Internet Marketing [SEO & Email Marketing Case Study]Online Visibility Pros
Local small business internet marketing campaign uses ethical search engine optimization, social media marketing & email marketing strategies to take internet marketing to the next level.
This environmental testing company wanted to increase website effectiveness by getting more phone calls, increase targeted website traffic from the search engines, enhance the website user experience, create a solid social media foundation, enhance email communication with customers, increase search engine visibility from strategic blog marketing efforts, & give YouTube videos visibility on the major search engines like Google, Bing & Yahoo.
Online Visibility Pros specializes in Done-For-You Internet marketing services for small businesses specifically in search engine marketing, social media marketing and email marketing.
Check out this on-demand panel discussion to discover how to keep up with the pace of innovation and optimize customer engagement at your enterprise organization!
Testing Makes Perfect: A Case Study in Onsite OptimizationsVe Interactive, US
Ve Interactive, US and Avangate deep-dive into a client case study and discuss the onsite optimizations that drove a 34% mo/mo revenue increase for client, Kingsoft.
Creative storytelling and video marketing are now surefire ways to boost engagement in your content. But how do you make the most of video throughout the funnel to increase conversion rates and generate more qualified leads? How can you track engagement in your content and use those insights to close more deals, faster?
Learn the latest trends in B2B video marketing and why the ability to identify your viewers and track viewing behaviors is becoming critical for modern digital marketing programs.
Restaurant Wi-Fi Primer: Retail Analytics and Social Integration AirTight Networks
Part of Hospitality Technology Magazine's webinar "Restaurant Wi-Fi Primer". View the on-demand webinar at http://hospitalitytechnology.edgl.com/web-event/Restaurant-Wi-Fi-Primer--Network-Design---Optimization90930
CX16: Getting Started with Cross-Channel JourneysMaria Humphrey
Ever wonder how the smartest brands seem to know the "right" way to reach you, from that first moment and throughout the relationship? The cross-channel journey is an amazing, holistic experience when done correctly with the ultimate endgame of satisfied and loyal customers.
Join Kate Duggan, Director of Digital Marketing, Loyalty for Albertsons Companies, and Matt Fischer, Director, CRM Product Management from Rue La La, as they share how they're using the phased approach of crawl-walk-run to map, iterate, test, and overcome obstacles to launch 1-to-1 journeys.
How Behavior Based Marketing Can Cut Customer Onboarding Time in HalfAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/narrative-onboarding-journey-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Delivering a "wow" onboarding experience helps people fall in love with your product and become customers for life.
Join Autopilot's CMO Guy Marion along with Segment's VP, Success Jake Peterson and Narrative's Community Manager Sarah Massengale as they share how Narrative improved their customer onboarding using behavior based marketing automation.
In this webinar, you’ll learn:
-How a highly personalized onboarding experience can accelerate your customer conversion rate
-Key steps to optimizing your onboarding and activation funnel
-How Narrative, the startup behind the world's most wearable camera, built their onboarding journey and cut conversion time in half
Double Your Leads with Marketing AutomationAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/double-leads-with-marketing-automation/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on up to 50% of your leads?
Join Autopilot's CEO Michael Sharkey and CMO Guy Marion as they share their real world experiences on how marketing automation can help your team generate more leads, grow faster and create a more remarkable customer experience.
In this webinar, you’ll learn:
-How to get started with marketing automation
-How to create a lead nurturing program that works
-How to personalize your marketing based on behavior to improve adoption, engagement and conversion
-How multi-channel marketing can be used to increase response rates
Video as driving force in Corporate CommunicationsPhilip Swinnen
Presentation for the Innovation Workshop at Digital First 2014, in Brussels. A workshop on how video impacts a corporations way of communicating, to any of his stakeholders, whether it's internally to its employees or externally to the broader audience.
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...Rapt Media
In this live webinar, you will learn:
*How to reach & engage millennials like never before
*How interactive video outperforms traditional video
*How big brands use interactive video to drive results
*How to seamlessly integrate video on mobile
*How Philips engaged millennials in an interactive way
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...magnetmedia
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Journey - Learn how to use video to grow your brand awareness, generate leads, and close business, with project examples from both companies.
The number of platforms for video consumption is growing as well, with mobile video becoming huge. Mary Meeker’s Internet Trends 2015 found that video accounts for 55% of all mobile traffic. That’s up almost 10% in just three years.
CMI’s own research found that nearly 80% of B2B companies are using some form of video in their content marketing. This percentage has been steadily increasing over the last three years (70% in 2013, 73% in 2014, and 76% in 2015).
So, how do today’s marketers rise above the noise? As we started to explore this question, three overarching challenges emerged:
How do businesses empower themselves to create videos (cost effectively) in the first place?
Once businesses are creating videos, how do they scale this ability across the business?
Once businesses have a functional process for creating videos, how do they use this new skill to differentiate the content they’re producing?
In short, how do marketers start smart, scale up, and stand out by using video as an intelligent piece of a content marketing approach?
eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing SuccesseMarketer
Join eMarketer for a free webinar that covers six guidelines for measuring the results of real-time marketing and details strategies used by select leading brands.
Digital marketing 101 for restaupreneurs by homer nieveraHomer Nievera
Digital Marketing 101 for Restaupreneurs by global digital marketing expert Homer Nievera, details the essential tools needed to run a successful digital marketing campaign.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
Originally presented in Toronto at Proforma's Lunch n' Learn held at the PPPC show on 01/30/2015. Enjoy a 90-minute Lunch and Learn presentation series on the Digital Evolution of Marketing and find out how you can maximize your marketing with the power of digital media.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
Similar to Sam Wade, Amobee @ ad:tech - 'Serving On (and off) Centre Court: How evian Activated Media In Real-time At Wimbledon 2015' (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Sam Wade, Amobee @ ad:tech - 'Serving On (and off) Centre Court: How evian Activated Media In Real-time At Wimbledon 2015'
1. Serving on (and off) Centre Court
Hugh Ayling | Brand Manager, evian
How evian used next generation real time media activation to win at Wimbledon 2015
Oliver Levy| Digital Planning Director, MEC
Sam Wade | Commercial Director EMEA, Amobee
26. Film Day’s Play
Edit highlights package to screen to pre
selected celebrities/cast
Film our celebrities/casts reactions to the
day’s action
Edit footage overnight
Review & approve footage
Post full length content on evian site &
teaser on social media
Amobee
Brand
Intelligence
Amobee
Brand
Intelligence
35. 35
June July August September October
Pre-tournament
June 8th – June
29th
Wimbledon
2015
Campaign
June 29th – July 19th
Post Campaign
July 13th – October 8th
A Long Term Strategy
36. Digital Content Engagement Around
evian Increased 140% Around Wimbledon
Brand Intelligence Insights
Comparing June 29-July 19 with June 8-28
37. After Wimbledon,
Tennis remained a top evian association
Driving the evian Tennis association was the sponsorship of
the US Open and continued associations with Wimbledon
even after the event ended.
39. Located between the ‘Networking lounge’and the ‘Street Food Social’
stand 324
For a live demo with your brand or to find out more, please visit us at
Editor's Notes
Good morning my name is Sam Wade, I’m the Commercial Director at Amobee, a global marketing technology company operating across 21 offices worldwide.
I’m joined by Hugh Ayling, Brand Manager for evian and Oliver Levy, digital planning director for Danone at MEC.
Together, we are here to:
Reveal the power of marketing around moments
How to positively impact brand influence through real time insights and media activation
Showcase evian, MEC and Amobee’s partnership on a campaign for Wimbledon which supported the brand’s long-term marketing strategy of driving association between the brand and tennis.
According to eMarketer, nearly 50% of the global population (3.3 billion people) are on a smartphone. This has changed way consumers experience moments and share them with friends.
From the big macro moments like sporting events or concerts to the millions of valuable micro moments like getting the keys to a new car – we are all interacting with devices to connect, capture, engage and share what matters to us.
For example, in this picture the majority of people in the audience are participating in a moment from their mobile, with the exception of the woman in the front row.
What does this shift in consumer behaviour mean for brands?
It’s an opportunity to drive brand influence and associations like never before.
Through Amobee Brand Intelligence we are giving brands and their agency partners the power to understand what is behind a moment and identify how brands can reach their consumer through actionable, real time insights.
Social was the original catalyst to marketing around moments because it was one of the first channels that allowed brands to get closer to consumers and have two-way conversations. It is the dimension of a moment we are most familiar with when we think of real time media activation.
However social is only partially representative of an audience’s behavior.
Consumers engage with content across the web, mobile, video and social; so it is important to remember that what people are reading is not necessarily what they are most vocal about.
So brands must consider what the majority is engaging with to truly understand and in turn reach audiences online and across devices – looking at what is trending across the whole of the internet and not just on social which represents a vocal minority.
Today and the future of marketing requires agility and speed – to optimize strategy around consumer sentiment, trends and competitive activity that can change in a moment’s notice.
We understand identifying and activating around moments is complex because of the multitude of factors that define a moment.
Each of these areas are critical to gaining complete understanding of an audience, and the brands that embrace technology will be able to have this information at their fingertips and empower cross functional teams for successful media activation.
Activation requires agility, you can’t always plan for the moment, but you can prepare a team that knows how to execute quickly using real time data for strategic decisioning and activation.
Amobee Brand Intelligence is a technology platform which analyzes and cross correlates over 60 billion content engagements and consumption trends across the digital ecosystem – web, video, mobile, and social – every day to help brands be more agile and activate media around moments that matter.
With Amobee Brand Intelligence, brands can:
Better understand their target audiences, and discover new ones.
Understand past, present, and future trends, and isolate specific time frames.
Identify specific stories, contexts, or audience interests that are driving brand interest.
Discover sentiment around an audience, brand, or topic.
Monitor competitors to identify their strengths and weaknesses.
Inform content and creative strategy for paid, earned and owned media.
Leverage insights and activate media in real time Amobee’s cross channel, cross device platform
The insights we provide brands are comprehensive because we analyze data across multiple sources; including video, mobile, social, web and a panel
We apply the following methodology to the process - Discovery, Understanding, Activation, and Optimization.
And at this year’s Wimbledon tournament, Brand Intelligence insights were utilized for everything from content development, media activation and ultimately helping Evian to amplify their brand influence and drive association with tennis.
Now I am going to hand over to Hugh Ayling, Brand Manager at evian who is going to give you some background on the campaign itself.
We know that there is a clear effect on brand preference for Evian when there is strong brand association with Wimbledon so our association with the sport is central to our long-term brand strategy - it's really important to us in terms of image building.
This insight is backed up by market research which showed us the benefits of brand alignment with tennis – firstly that sport is associated with good health, feeling energised and feeling young, but there's also something specific to tennis and the sport of golf which we're also aligned with – elegance and prestige.
Source: http://www.theguardian.com/media-network/media-network-blog/2012/jul/11/tennis-evian-wimbledon
This was the 7th year that we had sponsored the tournament
And we supported the wimbledon partenrship in both new and traditional ways, but we faced three distinct challenges which we felt could only b accomplished using digital...
This led to the creation of #Wimblewatch…
The campaign was a huge success…(Talk Around results)
And…
In order to achieve these results, collaboration was a crucial element and it took contributions from many people notably MEC and Amobee, and I am now going to hand you over to Oli Levy, Digital Planning Director at MEC who will talk you through how we achieved these incredible results…
The biggest challenge we faced with Wimblewatch was the sheer amount of co-ordination and content creation that was required on a daily basis, throughout the entire tournament for 13 days…
… and in order to make this process more streamlined we partnered with Amobee.
Their Brand intelligence technology was perfect for this campaign in two ways as it’s two core elements – ‘Intelligence and activation’ were able to feed in naturally to this process both at the beginning and the end of each day…
The intelligence that the technology provides is simply accessed through the Discovery tool.
Insights can be delivered on any brand / product / service / person / event / holiday in seconds and the content engagement surrounding that subject will be displayed on via these circles.
The size denotes the amount of consumption
The colour denotes the velocity at which interest is growing around a particular subject. Red indicates and increase, blue denotes a decrease.
This analysis can be conducted in real-time or historically.
Here we are displaying association with Wimbledon over the last three months, and as you can see Serena Williams still has the largest share of interest surrounding the tournament and as the Female title winner this would make sense. However, upon clicking on that circle to discover what is fuelling this increased velocity in interest, we can see it is nothing to do with her Tennis, but in-fact romantic rumours surrounding her and rapper drake.
Utilising this intelligence in real time helped us in two ways. Firstly we needed to decide on the best discussion points for our cast of celebrities to discuss on Wimblewatch, and regularly Brand Intelligence would show us that the highest points of interest were not always the tennis…
For example, the Blue Tit that invaded Djokiovic’s first match in the tournament dominated day one!
The second, and most important way Brand Intelligence helped us was through helping us achieve our core KPI.
As Brand Intelligence monitors content consumption across the entire web, not just social we got a well rounded view of what was trending around Wimbledon and therefore able to activate media based on this insight to maximise CTR.
We also used the amobee influencer score to find relevant and influential people to target beyond the obvious ones
Compiling all of this together meant that we were able to activate media around the key moments, and more importantly quicker than any of our competitors – something that was crucial to the success of this campaign amongst tough competition from IBM, Jaguar and Robinsons.
By reacting first, it also meant we would be purchasing inventory before the other competitors caught up and increase the demand, and as a result, the cost.
And helping us smash the core KPI by 72%!!!
As we have demonstrated, Brand Intelligence is the perfect tool to take advantage of moments in Real-time, but we can also analyse historical data to bring stories to life retrospectively.
Amobee were able to help us analyse post campaign using their BI technology
So Evian made the most of their moment, and moments are here to stay.
The future of marketing is based upon brands having the ability to make in-the-moment, data-driven decisions based on real time insights on consumer behavior, brand perception, product analysis, trends, and sentiment.
Advancements in digital and technology, changing consumer behavior, and a hyper-competitive global economy, have created a need for brands to embrace agility, dynamism and innovation.
Always-on brand moments and opportunities are everywhere
Moment marketing needs to be informed, impactful, relevant and engaging
Capture and Create Your Brand Moments
Evian made the most of the moments around Wimbledon through actionable, real time insights for media activation.
With the advancements in marketing and technology, brands can keep ahead of evolving consumer behaviors, and remain agile in a hyper-competitive global economy.
This is your moment and opportunities to engage consumers are everywhere.
We look forward to meeting you at our stand – 324 – and continuing the discussion on this evergreen topic.