1. Google Confidential and Proprietary
Michael Faley,
Head of Search Strategy,
Google Ireland
Search & The Consumer Journey

2. “The technology which is giving us very
quick, very fast responses is also training
people into the impression that they can
get anything they want—any information
they want—at the moment they think
about it.“
Joseph Cowan, Partner and Senior Search Strategist at MEC Global

4. Google Confidential and Proprietary
How is Search changing Consumer behaviour?1
What opportunities and challenges does this present?2
Who’s winning on Search & how are they doing it?3

5. Clicks
In-Store
Clicks
Conversions
“argos”
“hd tv”
“samsung hd tv”
“tv reviews”
“samsung hd tv 32 inch”
“samsung hd tv specs”
“lcd vs led tv”
In-Store

6. The power of prime shelf space

7. Google Confidential and Proprietary
Meeting the challenge
€1 delivers €27 in-store
20% of Store Locator visits
result in visit to store
Attribute 43% more sales
to search marketing
1.75X In-Store Sales
$1delivers $5.77 in-store

8. Clicks
In-StoreMATH

10. Leave no demand behind

11. Google Confidential and Proprietary
Which would you prefer?
€30 CPA vs €20 CPA
Focus on profit

12. Math Minds budget for R&D

13. Tracking & Measurement1
Start simple data capture today2
Question your KPIs3