The Next Big Thing start-up pitch: Verticly @ ad:tech 2016

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This document discusses a platform that connects offline retail channels to social networks and digital marketing. It allows FMCG brands to insert calls-to-action into their existing brand strategies using tools like QR codes, hashtags, and emails to engage customers across online and offline experiences. The platform is unique in providing real-time audiences without an app, and can optimize conversions, cross-sell products, and find similar customers. It has delivered results for major brands and agencies, such as redemption rates 44% higher than benchmarks and conversion rates 2-4x better than projections.

FMCG manufacturers don't own the retail channels
where their products are bought
1

….. yet they spend increasing amounts on
advertising driving sales to them
45% +
Social Ad Spend 2015 2

Unable to fully influence the customer journey to sale
3

#
QR CODE OOH EMAIL
TWITTER DISPLAY HASHTAG
OFFLINE
7

IDENTIFY @ Email as Omni-Channel Passport
10

WHAT’S UNIQUE
• CONNECTED 95% US / UK OFFLINE GROCERY RETAIL TO
SOCIAL NETWORKS
• REAL TIME AUDIENCES / NO WAITING
• NO APP NEEDED
• METHOD / AGNOSTIC e.g. Mobile or Printed
• BUILT FOR FMCG
• ABILITY TO ADD NEW COUNTRIES
• CUSTOMER TIMELINE DATA
• EMAIL AS OMNI CHANNEL PASSPORT
• AUGMENTS DMP / PROGRAMMATIC13

DELIVERING RESULTS FOR TIER 1 GLOBAL AGENCIES AND BRANDS
44% Redemption Rates Against an industry benchmark of 5-10%
(using Facebook Retargeting to optimise campaigns)
4X Conversion rates for Mindshare clients compared to projections
Mindshare booking ‘Always On’ campaigns for Kimberly Clark (Huggies, Dry
Nights)
Conversion Rate 2X Client Expectations, campaign duration
doubled

DELIVERING RESULTS FOR TIER 1 GLOBAL AGENCIES AND BRANDS

Luca Senatore Director of Strategy Genie Goals An action-packed, fast-paced session describing the exact strategies we use in digital marketing to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. Luca heads up the team at Genie Goals, a Google award-winning Premier Partner working with global household brands like Calvin Klein, Polarn O. Pyret, Naked Wines, Amara Living, Shinola Detroit and many more. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.

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Martin Schwager COO notebooksbilliger.de While it is still common to classify companies as classical retailers or pure ecommerce players across the ecosystem, reality is different and boundaries are blurring even more. Once pure mail retailers entered the digital playground long ago and after having learned their lessons some are starting to see certain leverage from their multi-channel approach. So do we have to care about multi-channel ourselves? And if so why should we do it and where lie the chances, risks and complexities when entering their natural “battlefield”? Since Notebooksbilliger.de AG took on that challenge long ago we try to shed some light on our answers to those questions.

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FullSail: HOF - Presentation Phil Pallen

SEO as the Backbone of Digital Marketing

The Next Big Thing start-up pitch: Verticly @ ad:tech 2016

1. 0

2. FMCG manufacturers don't own the retail channels where their products are bought 1

3. ….. yet they spend increasing amounts on advertising driving sales to them 45% + Social Ad Spend 2015 2

4. Unable to fully influence the customer journey to sale 3

5. OUR PLATFORM IS THE COMPLETE SOLUTION 4

6. HOW IT WORKS MAGNUM ILLUSTRATION 5

7. INSERT A SIMPLE CALL TO ACTION IN YOUR EXISTING BRAND STRATEGY # QR CODE OOH EMAIL TWITTER DISPLAY HASHTAG ONLINE 6

8. # QR CODE OOH EMAIL TWITTER DISPLAY HASHTAG OFFLINE 7

9. TV 8 Tweet TRY to #RELEASETHEBEAST

10. ENGAGE 9

11. IDENTIFY @ Email as Omni-Channel Passport 10

12. REDEMPTIONREDEEM 11

13. Get Voucher New Flavour ACTIVATE 1-2-1 BRAND TIMELINE Remind Redeem Personalised Email Buy Online 1. OPTIMISE CONVERSIONS 2. CROSS SELL 3. FIND LOOKALIKES 12

14. WHAT’S UNIQUE • CONNECTED 95% US / UK OFFLINE GROCERY RETAIL TO SOCIAL NETWORKS • REAL TIME AUDIENCES / NO WAITING • NO APP NEEDED • METHOD / AGNOSTIC e.g. Mobile or Printed • BUILT FOR FMCG • ABILITY TO ADD NEW COUNTRIES • CUSTOMER TIMELINE DATA • EMAIL AS OMNI CHANNEL PASSPORT • AUGMENTS DMP / PROGRAMMATIC13

15. DELIVERING RESULTS FOR TIER 1 GLOBAL AGENCIES AND BRANDS 44% Redemption Rates Against an industry benchmark of 5-10% (using Facebook Retargeting to optimise campaigns) 4X Conversion rates for Mindshare clients compared to projections Mindshare booking ‘Always On’ campaigns for Kimberly Clark (Huggies, Dry Nights) Conversion Rate 2X Client Expectations, campaign duration doubled

16.

17. DELIVERING RESULTS FOR TIER 1 GLOBAL AGENCIES AND BRANDS

18. THANK YOU 17

Editor's Notes

EMAIL AS OMNICHANNEL PASSPORT

The Next Big Thing start-up pitch: Verticly @ ad:tech 2016

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The Next Big Thing start-up pitch: Verticly @ ad:tech 2016

Editor's Notes