Join eMarketer for a free webinar that covers six guidelines for measuring the results of real-time marketing and details strategies used by select leading brands.

1. ©2014 eMarketer Inc.
April 17, 2014
Six Guidelines for
Measuring Real-Time
Marketing Success
Sponsored by
Presented by:
Debra Aho Williamson
eMarketer, Inc.

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54. © 2014 Adobe Systems Incorporated. All Rights Reserved.
Adobe Analytics Helps Marketers Act
on Data Faster and More Precisely
than ever before

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Research
product
online
Receive mobile
ad for product
Search
online
for product
Join Facebook
community for
product
Research
accessories
for product
Buy
accessories
in store
Receive
product
updates
See TV ad
for product
Buy
product
online
Visit
store
for help
Visit store to
get help with
product
View video
for newer
product
Customers expect ubiquity
Receive
promo for
product

56. © 2014 Adobe Systems Incorporated. All Rights Reserved.
Deliver the Best Consumer Experience in Real-Time
USER EXPERIENCEUSER ACTIONS
 Clicks on product
 Clicks on a news
story
 Walks into store
 Stock hits $50 and
triggers an alert
 Downloads a
whitepaper
 Updates golf
scores
.000 .003
1. What do I know about this visitor?
2. What do I predict will make the
visitor
take the action I want?
 30% off, Free shipping
 Golf Stories
 Product Recommendation
3. Access & Assemble the Digital assets
that match what I predict
4. Deliver those Digital Assets to the
visitor in the right channel
The Last Millisecond
.001 .002

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Real-Time Reporting :: Feel the pulse of your business as it happens
Features & Benefit:
 Make marketing and content
decisions more quickly
 High-granularity data surfaced within
seconds of collection
 Choose from dozens of dimensions
and metrics
 Break down dimensions to
understand why a trend is occurring
 High-frequency
 Full-screen mode
 Real-time API
Current
Granular
Alive

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Learn more about Adobe Real-time Analytics
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59. ©2014 eMarketer Inc.
You will receive an email
tomorrow with a link to view the
deck and webinar recording.
Debra Aho Williamson
Q&A Session
Six Guidelines for
Measuring Real-Time
Marketing Success
Around 200 eMarketer reports are published
each year. Here are some recent ones you
may be interested in:
 Measuring the Effectiveness of Real-Time Marketing:
Looking Beyond Social Media Metrics
 Social TV: Marketing to Viewers in Real Time
 Advertising in the Moment: Real-Time Strategies for
Paid Social Media
 Real-Time Marketing: Speeding Up the Creative
Process
 Meeting the Need for Speed: How Social Analytics
Support Real-Time Marketing
Learn more about digital
marketing with an eMarketer
corporate subscription
To learn more: www.emarketer.com/corporate
800-405-0844 or webinars@emarketer.com
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