Video as driving force in Corporate Communications

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This document discusses the growing importance of video in corporate communications. It provides statistics showing that over 50% of companies already use corporate video and that video will account for 69% of consumer internet traffic by 2017. It also notes that mobile video viewing has increased significantly. The document advocates that video is engaging, dynamic, and can help companies differentiate themselves, increase conversions, and provide analytics. It provides examples of using video for external communications like product explanations and internal communications like training or announcements. Case studies are presented from companies that have used video for things like instruction manuals, presentations, and events.

Marketing

VIDEO AS DRIVING FORCE
IN CORPORATE COMMUNICATIONS
Philip Swinnen
87seconds

Source: European Monitor 2014
Challenges IN
CORPORATE COMMUNICATIONS
Top 4 issues for communication
management in Europe since 2008

short - didactic - dynamic
to-the-point - impactful - essential
engaging - clear - informative
Growing importance of
EFFECTIVE communications

Video Marketing
Facts 2014
50+%
OF COMPANIES is already using corporate video
(Axonn)

Video Marketing
Facts 2014
69%
BY 2017, VIDEO WILL ACCOUNT FOR
OF ALL
consumer internet traffic
(Cisco)

Video Marketing
Facts 2014
64%
OF MARKETERS
expect video to dominate their
marketing strategies in the near future
(Nielsen)

Video Marketing
Facts 2014
MOBILE VIDEO VIEWING
has
become
25%
over of ALL
online
viewing
(Ooyala)

Video Marketing
Facts 2014
Youtube receives over
1 BILLION
unique visitors per month
(Youtube)

“Video is the future of
content marketing”
–The Guardian,
July 2, 2014

WHY VIDEO?
• Engaging & dynamic
• Short & to-the-point
• Differentiate from competition &
include your branding
• Increase internet conversion
• Analytics & metrics
• Narrowcasting

VIDEO CASES
EXTERNAL
communications
!
!
!
INTERNAL
communications
Company presentation
Product explanation
Financial reporting
!
!
!
CSR campaign
Change management
HR announcement
Instruction manual
Event communication
Market studies
!
!
!
Education and training
Rebranding

!meet our team
Thibaut
Founder
Philip
Country Manager !
Belgium
Violaine
Country Manager !
France
Loïc
Account Manager!
Alexandre
Motion Designer / HR
Alex
Motion Designer
Quentin
Creative Director
Thomas
Motion Designer
Chiara
Copywriter
Dimitri
Account Manager!
Elliot
Account Manager!

Thank you
for watching
www.87seconds.com

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Video as driving force in Corporate Communications

1. VIDEO AS DRIVING FORCE IN CORPORATE COMMUNICATIONS Philip Swinnen 87seconds

2. Challenges

3. Source: European Monitor 2014 Challenges IN CORPORATE COMMUNICATIONS Top 4 issues for communication management in Europe since 2008

4. short - didactic - dynamic to-the-point - impactful - essential engaging - clear - informative Growing importance of EFFECTIVE communications

5. CORPORATE VIDEO

6. Video Marketing Facts 2014

7. Video Marketing Facts 2014 50+% OF COMPANIES is already using corporate video (Axonn)

8. Video Marketing Facts 2014 69% BY 2017, VIDEO WILL ACCOUNT FOR OF ALL consumer internet traffic (Cisco)

9. Video Marketing Facts 2014 64% OF MARKETERS expect video to dominate their marketing strategies in the near future (Nielsen)

10. Video Marketing Facts 2014 MOBILE VIDEO VIEWING has become 25% over of ALL online viewing (Ooyala)

11. Video Marketing Facts 2014 Youtube receives over 1 BILLION unique visitors per month (Youtube)

12. “Video is the future of content marketing” –The Guardian, July 2, 2014

13. WHY VIDEO? • Engaging & dynamic • Short & to-the-point • Differentiate from competition & include your branding • Increase internet conversion • Analytics & metrics • Narrowcasting

14. THE Strength of the play button

15. VIDEO CASES EXTERNAL communications ! ! ! INTERNAL communications Company presentation Product explanation Financial reporting ! ! ! CSR campaign Change management HR announcement Instruction manual Event communication Market studies ! ! ! Education and training Rebranding

16. CASE STUDIES 87seconds

17. Instruction MAnUALS Daikin Europe

18. Instruction MAnUALS Daikin Europe

19. Company presentation Numm

20. Event communication Voka

21. Safety videos Hydrogenics

22. !meet our team Thibaut Founder Philip Country Manager ! Belgium Violaine Country Manager ! France Loïc Account Manager! Alexandre Motion Designer / HR Alex Motion Designer Quentin Creative Director Thomas Motion Designer Chiara Copywriter Dimitri Account Manager! Elliot Account Manager!

23. !our clients

24. Thank you for watching www.87seconds.com

Video as driving force in Corporate Communications

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