Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Your Business Decisions'

•

0 likes•502 views

Greg Lee, Agency Lead at Brandwatch speaking at ad:tech London on 13th October 2015 http://ad-techlondon.co.uk/ Register for next year: http://ad-techlondon.co.uk/register

Introduction to
evidence based
social strategy
3© 2015 Brandwatch | www.brandwatch.com

Without listening, Social ROI is hard to establish
4© 2015 Brandwatch | www.brandwatch.com
Plan Engage ROI?

Today
6© 2015 Brandwatch | www.brandwatch.com
Listen Engage
ROI
Optimisation
Listen
Again
Plan

Testing your
owned content
7© 2015 Brandwatch | www.brandwatch.com

Understand drivers for different forms of engagement
9© 2015 Brandwatch | www.brandwatch.com
61.6
55.2
38.4
44.8
0
25
50
75
100
SHAREOFLIKES/FAVORITES(%)
POPULARITY
Likes / Favourites
48.5
35.0
51.5
65.0
0
25
50
75
100
SHAREOFCOMMENTS/REPLIES(%)
INTERACTION
Comments/Replies
59.6
70.3
40.4
29.7
0
25
50
75
100
SHAREOFSHARES/RTs(%)
VIRALITY
Shares/ReTweets
ABOUT
SELF
TWITTER FACEBOOK
ABOUT
OTHERS
ABOUT
SELF
ABOUT
OTHERS
ABOUT
SELF
ABOUT
OTHERS

Benchmark your impact
10© 2015 Brandwatch | www.brandwatch.com
LESS
IMPACTFUL
MORE
IMPACTFUL
LESS
ACTIVE
MORE
ACTIVE
My Channels
Competitor Channels

Measuring the
impact your
customer service
channels
11© 2015 Brandwatch | www.brandwatch.com

Evaluate your impact
13© 2015 Brandwatch | www.brandwatch.com
POSITIVE NEUTRAL NEGATIVE NET SENTIMENT
20 PP
-55%
-43%
0%
25%
50%
75%
100%
START END
%CSTWEETS
-20%
0%
0%
25%
50%
75%
100%
START END
%CSTWEETS
12 PP

Locating
strategically
important online
authors
14© 2015 Brandwatch | www.brandwatch.com

Twitter Network Map
15© 2015 Brandwatch | www.brandwatch.com
@beautyfrosting
@IMKristenBell
@InfluensterVox
@Neutragena
@RobBarnes338
@HGTVMagPromo
@Eizamusica
@MamaHolistica
@BlessedMama86
@dulcecandy
@_everday_life_
@SchoolYardStyle
@Genofsavings
#WipesForWater
Earth Month 2015
MALE FEMALE ORGANISATION Node size is proportionate to follower number
Brandwatch Data, Visualized using Gephi

Thank-you!
Questions?
16© 2015 Brandwatch | www.brandwatch.com

Organic reach has crashed. Content isn’t being seen. Facebook has become a paid channel and brand social teams are struggling to justify bigger budgets to overcome these issues. Running a high-performing brand social department requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs. MediaBrands’ chief social officer Eric Weaver will show real-world examples of what is happening to brand social efforts, discuss practical approaches to process, and examine new tools that show the fiscal impact of being a social brand. Attendees will walk away with a refreshed strategy to consider for the year ahead.

Restaurant Wi-Fi Primer: Retail Analytics and Social Integration

AirTight Networks

Wi-Fi Offload Summit - Monetise ThyselfAirTight Networks

Growth with Account-Based Marketing:The Story of SchoolDude

Marketo

Mobile App Marketing 101 - Acquire, Retain, and Reactivate Your Mobile App Users

Marketo

Ed Willis, Collect+, John Broughton, Confused.com, Jeannine Klein, Totallymon...

ad:tech London, MMS & iMedia

Growth hackers meetup attribution

Olivia Holtz

Atlassian%20talk gil 6lessons

Olivia Holtz

Using Mobile Ads and Referrals to Drive Sales Leads

Marketo

Can you convince end users to lobby their IT department for an enterprise technology solution? Check out this session with Howard Sewell, a 20-year B2B marketing and demand generation expert to find out. You will learn how MobileIron used mobile advertising, mobile landing pages, social sharing, and automated email response to drive IT referrals. This session from the record-breaking New Rules of Marketing Virtual Event will show you: -Creative concepts for mobile ads -Best practices for campaign workflows -Detailed summary of successful MobileIron campaigns, including test results

LVIMA DPD 2015 - Rocketfuel

Chris Evans

Selling Marketing Automation to the C-Suite

Marketo

Acquire More Customers

Marketo

Consumer Engagement Marketing: A Better Way to Do EmailMarketo

5 Email Marketing Must-Haves to Conquer the Inbox

Marketo

7 Digital Marketing Trends For 2021

Stryve Digital Marketing

2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service. While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape. Here are 7 trends to inspire new ideas for your 2021 marketing plan.

9 tips to grow your digital marketing agency

Vbout.com

Talk to me, Not at me: Testing for a Better Customer Experience

Marketo

In today’s data-driven world, consumers tell you more about what they want every time they engage with your brand. Successful marketers will use these indicators to offer their audience exactly what they want across all channels throughout their entire journey. See the slides from Maxymiser's Dan Toubian and Marketo's Kristen Kaighn to discover: - Best practices in testing across multiple channels - How to use digital behaviors to personalize the customer journey - Real-life examples of driving value of customer engagement

How To Uncover Hidden Pipeline with Data

Marketo

The change in the buyer’s journey has dramatically shifted the way marketers work. With marketers taking increasing ownership over pipeline, there is unprecedented pressure for marketers to target more effectively and to create more meaningful campaign touches. But how do you know who to target and what kind of interaction is most meaningful for them? Most importantly, how can you maximize the impact of each interaction? With data. Join EverString and Lionbridge for a live discussion on how to uncover hidden pipeline by leveraging data and predictive modeling.

Masterclass 2015: Creating Actionable Social Media Reporting

Brandwatch

Why Partners Must Embrace Digital Marketing Slides

CCI - An E2open Company

Growth Explained by Zynga's Director of Product

Product School

What's hot

Search for Integration: How leading UK brands have delivered Success

I Spy Marketing

PMI Europe - Eric Weaver - "The Great Social Media Crisis of Faith"

PerformanceIN

Restaurant Wi-Fi Primer: Retail Analytics and Social Integration

AirTight Networks

Wi-Fi Offload Summit - Monetise ThyselfAirTight Networks

Growth with Account-Based Marketing:The Story of SchoolDude

Marketo

Mobile App Marketing 101 - Acquire, Retain, and Reactivate Your Mobile App Users

Marketo

Ed Willis, Collect+, John Broughton, Confused.com, Jeannine Klein, Totallymon...

ad:tech London, MMS & iMedia

Growth hackers meetup attribution

Olivia Holtz

Atlassian%20talk gil 6lessons

Olivia Holtz

Using Mobile Ads and Referrals to Drive Sales Leads

Marketo

LVIMA DPD 2015 - Rocketfuel

Chris Evans

Selling Marketing Automation to the C-Suite

Marketo

Acquire More Customers

Marketo

Consumer Engagement Marketing: A Better Way to Do EmailMarketo

5 Email Marketing Must-Haves to Conquer the Inbox

Marketo

7 Digital Marketing Trends For 2021

Stryve Digital Marketing

9 tips to grow your digital marketing agency

Vbout.com

Talk to me, Not at me: Testing for a Better Customer Experience

Marketo

How To Uncover Hidden Pipeline with Data

Marketo

What's hot (19)

Search for Integration: How leading UK brands have delivered Success

PMI Europe - Eric Weaver - "The Great Social Media Crisis of Faith"

Restaurant Wi-Fi Primer: Retail Analytics and Social Integration

Wi-Fi Offload Summit - Monetise Thyself

Growth with Account-Based Marketing:The Story of SchoolDude

Mobile App Marketing 101 - Acquire, Retain, and Reactivate Your Mobile App Users

Ed Willis, Collect+, John Broughton, Confused.com, Jeannine Klein, Totallymon...

Growth hackers meetup attribution

Atlassian%20talk gil 6lessons

Using Mobile Ads and Referrals to Drive Sales Leads

LVIMA DPD 2015 - Rocketfuel

Selling Marketing Automation to the C-Suite

Acquire More Customers

Consumer Engagement Marketing: A Better Way to Do Email

5 Email Marketing Must-Haves to Conquer the Inbox

7 Digital Marketing Trends For 2021

9 tips to grow your digital marketing agency

Talk to me, Not at me: Testing for a Better Customer Experience

How To Uncover Hidden Pipeline with Data

Similar to Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Your Business Decisions'

Masterclass 2015: Creating Actionable Social Media Reporting

Brandwatch

Why Partners Must Embrace Digital Marketing Slides

CCI - An E2open Company

Growth Explained by Zynga's Director of Product

Product School

Brandwatch Signals Webinar: Always in the Know

Brandwatch

Cutting through the noise of social to identify the key data that matters is critical, especially during a crisis. Now you can take the guesswork out of crisis monitoring—and always be on top of what’s happening with your social data. Introducing Brandwatch Signals, the first automatic intelligence alerts system of its kind in the social data monitoring industry. Using innovative, real-time discovery technology, Signals takes social intelligence to a whole new level of insight by scanning for notable or unusual activity around your social data—and then sends automatic, real-time notifications about emerging crises and trends as soon as they start, giving you a critical head-start to make informed marketing, messaging and security decisions. These webinar slides introduce and explain the business value and competitive advantage Signals offers to Brandwatch customers, especially in the areas of: Crisis management Brand reputation PR Security/IT Community management

5 Prescriptions for Attracting and Engaging Your Audience

WebAttract, LLC

A well-executed marketing webinar can help attendees grow into healthy customers and advocates. Based on a recent webinar with the Content Marketing Institute and Adobe Connect, here's the 5 prescriptions covered: 1. Pick a winning topic that connects 2 Using KPIs and metrics to validate if you're on track or, if you're not 3. Motivate fence sitters to register 4. Make your speakers shine with table reads & dress rehearsals 5. Use lifecycle intelligence for post webinar follow up

5 Prescriptions WebAttractCMIAdobe 9.15.15WebAttract, LLC

Customer Post Purchase Journey

Grazitti Interactive

Masterclass 2015: The Importance of Monitoring Conversation Outside of Your O...

Brandwatch

Insights Engine: ACA Executive Forum Keynote

Mario Simon

2015 State of Sponsored Social

Ron Halverson, Ph.D.

2015 State of Sponsored Social

Ted Murphy

Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include: Twenty-five percent of companies have an organizational annual budget in excess of $500,000; five percent estimated their Sponsored Social annual budget is in excess of $5 million. There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago. Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social. Most Sponsored Social Marketers compensate Creators with monetary payment versus free product or merchandise.

Creating Impact: 7 Tips for Content That Builds Your Brand & Drives Business ...

Catalyst

Building Your Individual Brand; Expanding Your Sales Reach

SugarCRM

As a salesperson, you often rely on marketing and your own hard work to generate prospects and leads. But what if you could turn the tables and get more leads coming right to you? By leveraging social media and other simple tools, you can shift from hunting for leads and taking what marketing hands you to building an individual demand pipeline. In this session, learn how to build your brand as an individual thought leadership and create your own inbound lead machine to help you crush your quota.

Webinar: Moneyball for Content Marketers - choosing metrics that drive ROI

Glen Kushner

With organic reach plummeting on major platforms, Content Marketers are under pressure to figure out the right bets. - Which posts should you amplify and promote with paid social? - How do you predict which posts will go viral earlier in campaign? What are the latest metrics, such as emotional engagement, which are the best predictors? - What are the right metrics to drive ROI for specific campaign objectives? This webinar presentation shares best practices to address the measurement imperative for Content Marketers, and how to close your CEO measurement gap. Webinar from May 12, 2015 http://biznology.com/2015/05/choosing-metrics-that-drive-content-marketing-roi/

4.14.15

Social Media Today

In 2014, Twitter users tweeted 277,000 times every minute. Facebook users shared more than 2.4 million pieces of content. And Instagram users posted 216,000 new photos. Do you know how much of that digital information was created by your audiences about your brand or organization? And how much of it was in response to your marketing efforts? How can you sift through volumes of social data to tell which element of your paid, owned and earned campaign activity is the most effective? Join this webinar to learn: --How to stop being overwhelmed by the amount of social data out there by using the appropriate measurement tools. --How to figure out which of your marketing efforts are actually paying off. --How to use social listening to find out who is talking about your brand and on which platforms. --How to move from data to actionable insights.

Measuring Content’s Contribution And EffectivenessG3 Communications

Visual IQ Sponsor Breakfast Presentation - OMMA Programmatic NY

MediaPost

The Power of Loyalty & Advocacy - Overview

Jim Clark

DirectionGroup Nurturing Prospects & Customers - Edge presentation

DirectionGroup Limited

Nurturing. Another of those words we hear again and again. What’s so great about nurturing? With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases. In this presentation, we will cover topics such as: • What the buyer journey looks like, pre- and post-sale • Ways to maximise customer lifetime value • What content works at each stage of the buyer journey • Marketing automation and CRM systems: what are they good for? • Marketing automation: don’t get carried away by hype • What should we be measuring and when

Digital Marketing 201 Presentation: SMB Strategy for Success

Damali L'Elie Rodomond

Similar to Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Your Business Decisions' (20)

Masterclass 2015: Creating Actionable Social Media Reporting

Why Partners Must Embrace Digital Marketing Slides

Growth Explained by Zynga's Director of Product

Brandwatch Signals Webinar: Always in the Know

5 Prescriptions for Attracting and Engaging Your Audience

5 Prescriptions WebAttractCMIAdobe 9.15.15

Customer Post Purchase Journey

Masterclass 2015: The Importance of Monitoring Conversation Outside of Your O...

Insights Engine: ACA Executive Forum Keynote

2015 State of Sponsored Social

Creating Impact: 7 Tips for Content That Builds Your Brand & Drives Business ...

Building Your Individual Brand; Expanding Your Sales Reach

Webinar: Moneyball for Content Marketers - choosing metrics that drive ROI

4.14.15

Measuring Content’s Contribution And Effectiveness

Visual IQ Sponsor Breakfast Presentation - OMMA Programmatic NY

The Power of Loyalty & Advocacy - Overview

DirectionGroup Nurturing Prospects & Customers - Edge presentation

Digital Marketing 201 Presentation: SMB Strategy for Success

Recently uploaded

Multilingual SEO Services | Multilingual Keyword Research | Filose

madisonsmith478075

Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences. Visit us at -https://www.filose.com/

Social Media Marketing Strategies .

Virtual Real Design

LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO

lorraineandreiamcidl

Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...

AJHSSR Journal

ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We gathered a robust dataset comprising 107 responses through a meticulously designed self-administered questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety behavior and safety performance. The research findings unequivocally underscore the palpable and consequential impact of safety behavior variables, namely safety compliance and safety participation, on improving safety performance indicators such as accidents, injuries, and property damages. These results strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward enhancing workplace safety performance. KEYWORDS :Safety compliance, safety participation, safety performance, SME

Surat Digital Marketing School - course curriculum

digitalcourseshop4

Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles. This is the place where you become a Digital Marketing Expert.

Unlock TikTok Success with Sociocosmos..

SocioCosmos

Your Path to YouTube Stardom Starts Here

SocioCosmos

“To be integrated is to feel secure, to feel connected.” The views and experi...

AJHSSR Journal

ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat, Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they have encountered thus far. The following paper uses an inductive approach and primarily focuses on the relationships of children with their teachers and peers as a key aspect of integration for students with a migration background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students, indicating the need for language policy reform. The study underlines the importanceof considering the children‟s agency when being integrated into mainstream public schools. . KEYWORDS: migration, education, integration, sub-Saharan African children, public school

7 Tips on Social Media Marketing strategy

Digital Marketing Lab

Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...

SocioCosmos

SluggerPunk Final Angel Investor Proposal

grogshiregames

Grow Your Reddit Community Fast.........

SocioCosmos

SluggerPunk Angel Investor Final Proposal

grogshiregames

Recently uploaded (13)

Multilingual SEO Services | Multilingual Keyword Research | Filose

Social Media Marketing Strategies .

LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO

Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...

Surat Digital Marketing School - course curriculum

Unlock TikTok Success with Sociocosmos..

Your Path to YouTube Stardom Starts Here

“To be integrated is to feel secure, to feel connected.” The views and experi...

7 Tips on Social Media Marketing strategy

Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...

SluggerPunk Final Angel Investor Proposal

Grow Your Reddit Community Fast.........

SluggerPunk Angel Investor Final Proposal

Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Your Business Decisions'

8. 0 20 40 60 80020406080 Look for trends in post performance 8© 2015 Brandwatch | www.brandwatch.com Product Fact/Advice Pleasantries Seasonal Questions Cust.Serv. Events Inspirational Competition Charity Combined Engagement: Average Likes/Favourites, Shares/RTs & Comments/Replies per brand post

9. Understand drivers for different forms of engagement 9© 2015 Brandwatch | www.brandwatch.com 61.6 55.2 38.4 44.8 0 25 50 75 100 SHAREOFLIKES/FAVORITES(%) POPULARITY Likes / Favourites 48.5 35.0 51.5 65.0 0 25 50 75 100 SHAREOFCOMMENTS/REPLIES(%) INTERACTION Comments/Replies 59.6 70.3 40.4 29.7 0 25 50 75 100 SHAREOFSHARES/RTs(%) VIRALITY Shares/ReTweets ABOUT SELF TWITTER FACEBOOK ABOUT OTHERS ABOUT SELF ABOUT OTHERS ABOUT SELF ABOUT OTHERS

12. Check your reaction times 12© 2015 Brandwatch | www.brandwatch.com 0% 2% 4% 6% 8% 10% 00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0% 2% 4% 6% 8% 00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 BRAND REPLIES CONSUMER POSTS Average Response in 51.9 min Average Response in 1.46 hr

13. Evaluate your impact 13© 2015 Brandwatch | www.brandwatch.com POSITIVE NEUTRAL NEGATIVE NET SENTIMENT 20 PP -55% -43% 0% 25% 50% 75% 100% START END %CSTWEETS -20% 0% 0% 25% 50% 75% 100% START END %CSTWEETS 12 PP

15. Twitter Network Map 15© 2015 Brandwatch | www.brandwatch.com @beautyfrosting @IMKristenBell @InfluensterVox @Neutragena @RobBarnes338 @HGTVMagPromo @Eizamusica @MamaHolistica @BlessedMama86 @dulcecandy @_everday_life_ @SchoolYardStyle @Genofsavings #WipesForWater Earth Month 2015 MALE FEMALE ORGANISATION Node size is proportionate to follower number Brandwatch Data, Visualized using Gephi

Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Your Business Decisions'

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Your Business Decisions'

Similar to Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Your Business Decisions' (20)

More from ad:tech London, MMS & iMedia

More from ad:tech London, MMS & iMedia (20)

Recently uploaded

Recently uploaded (13)

Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Your Business Decisions'