Round the Mark Marketing provides professional marketing consulting services on a project basis. It is led by Tony Spadaro who has over 26 years of marketing experience. The company offers a variety of services including marketing plans, product launches, market research, and training. Round the Mark Marketing works closely with clients to develop creative strategies and plans tailored to their needs. It prides itself on successful, on-time, and on-budget results delivered with integrity.

1. Round the Mark Marketing,
LLC
• About Round the Mark Marketing
• Structure
• Experience
• Services
• Why Round the Mark Marketing
• Testimonials
Presented by:
Tony Spadaro, President
6/13/2012


2. What is Round the Mark Marketing?
 A new type of consulting firm aimed at providing professional
marketing where and when you need it.
 Formed specifically for companies looking for great marketing
without the addition of a permanent resource.
 Round the Mark Marketing is that piece of the puzzle the can be
inserted into a critical marketing role that completes a strategy, plan,
product launch, etc.

3. Structure:
Round The Mark Marketing gives you the creativity and service of a large
consulting firm, with the care, enthusiasm and intimacy usually associated
with the commitment of in-house marketing functions.
Tony Spadaro, President and
Chief Marketing Consultant
Marketing Council - Independent
marketers provide enhanced
capabilities and expertise as required
by clients
Network of relationships
and contacts with Ad
Agencies, Market
Research Firms, Strategic
Marketers

4. Tony Spadaro is Round the Mark Marketing
 Passionate about Life, Family, Sailing and Marketing
 26+ years of marketing and business excellence:
 Capital Equipment, Medical Devices, NDA antimicrobials
 Anesthesia, Diagnostics, Infection Control, Interventional Radiology,
Nursing, and Surgery
 Business Plans, Market Plans, Launch Plans, Product Management, Market
Research, Product Development, Promotion, Public Speaking & Training
 R&D Immunochemist
 US Patent; Lyophilization of Antibody Coated Particles
 Education:
 Rochester Institute of Technology
 Attended Pace Lubin School of Business

5. Services
 Product Management
 Marketing Plans and Implementation
 Product Launch Plans and Implementation
 Promotion Development and Implementation
 Sales Training and Sales Tool Development
 Custom Programs as Required.
 Business Development
 Market Analysis and Development of Strategic Direction
 Business Plan Development
 Market Research
 Attribute Mapping
 Focus Groups
 One-on-One Interviews
 Trade Show Market Research
 Product, Sales, and Cross Functional Training
 Product Training
 Sales Meeting Workshops
 Process Implementation Training

6. Why Round the Mark Marketing ?
 Round the Mark Marketing forms an intimate partnership
 Works with you to develop a clear picture of the market situation
 Works with you to develop a creative set of strategies, plans , expectations and metrics
 Tried and true techniques:
 Blue Ocean Strategy *
 Marketing Plan on A Page, Strategy, Tactics and Metrics**
 Ed De Bonos’ 6 Hat Analysis and Creative Approaches to Lateral Thinking
 Much more . . .
 Core Values guide performance
 Working from solid marketing and business practices
 providing exceptional creativity and expertise
 Delivering on-time and on-budget successful results
 Performing with integrity and generating fun
*Blue Ocean Strategy W. Chan Kim and Renee Mauborgne,
**Eliminating Complexity in Market Planning, Marketing Leadership Council

7. Testimonials
“. . .Tony is very strategic and uniquely “. . .Tony Spadaro is an experienced and proven
thoughtful in marketing solutions always marketer. He has demonstrated the ability to review
bringing new, unexpected ideas to the market conditions, assess products and provide
challenges we worked on together. . . Tony strategic direction. . . Tony is energetic and has a
Spadaro always delivers on what he promises. . strong work ethic.” -Tony Kosinski,
.” Senior VP Flush Products, BD
-Richard Smith,
President, ImageSmith “. . .Tony did an outstanding job of managing a
complex, global business with over 400 SKUs. . . .
. Tony has the courage to speak his mind even
“. . . He has a solid understanding of the market when his views may be unpopular while still
environment and enthusiastically looks for new being an exceptional team player. . . He is a very
opportunities to accelerate growth in the product creative person and applies that creativity to
line. . . proactive in implementing VoC / customer product development, communication and
research to analyze key trends & the associated promotion . . ."
implications. . . Tony enjoys working with a wide -Conrad Boyle,
variety of people and open to diverse styles of Program Manager, Becton Dickinson
thinking across global regions.”
-Mike Ferrara, “Tony Spadaro is a highly skilled Trainer. He
Senior Business Director, BD Medical engages the audience in an upbeat interactive
presentation style with clear knowledge of his
subject material.”
-Jean Turner,
Sales Development Manager, BD

8. In sailing, each leg of a race is defined by
 a direction and a turning point called a
mark, whether in sailing or business,
winning the race depends on successfully
rounding each mark with just the right
tack or direction to keep you ahead of the
competition.
Visit www.roundthemarkmarketing.com
and see if outsource marketing is right for
you.
Round the Mark Marketing,
LLC