The document discusses how new technologies are transforming the news industry and forcing new opportunities and structures. It outlines how processes have become more open and collaborative as the industry shifts from product-focused to process-focused. News organizations must embrace being more searchable, distributed, and collaborative through open APIs, RSS feeds, and social sharing in order to engage audiences and build sustainable business models in this new ecosystem. Education and entrepreneurship are key to supporting innovation in new forms of journalism and tools.

1. News: New form New structure New opportunity Jeff Jarvis City University of New York Graduate School of Journalism

2. News: New form New structure new opportunity

3. Process v. product

4. Process v. product

5. Process v. product

6. Process v. product Page v. stream

7. Process v. product Post-industrial economy: no longer confined by means of production & distribution Transparency opens up news to input New tools: Google Wave, Twitter, phone... End of the myth of perfection: Beta news Enabled by the link

8. News: New form New structure new opportunity

9. Link v. content economy

10. Link v. content economy Imperatives: Must be searchable to be found Forces specialization: Do what you do best and link to the rest Forces efficiency Recipient of links monetizes links (Google is not the enemy)

11. Distributed v. centralized ‘ If the news is that important, it will find me’ –college student to research, NY Times, 2008 Audience becomes distributor News as feeds: RSS, Twitter, Facebook… The embeddable newspaper The API

12. Ecosystem v. company

13. Ecosystem v. company NewsInnovation.com NewsInnovation.com/models

14. Network v. corporate No longer controlled by monopolies or oligopolies in markets: Entrepreneurial journalism New competition for private and state-owned media The need for business cooperation on revenue and editorial cooperation for efficiency

15. Collaborative v. owned For efficiency, quality, completeness, news must be collaborative with new contributors The value of volunteerism: See Wikipedia and real membership Opens up journalism as a task v. profession Yields new needs: education, networks, curation….

16. News: New form New structure New opportunity

17. 3 needs Engagement: making news truly of the community – 0.5% of online time on paper sites v. 17% for social Effectiveness: making media more valuable for marketers Efficiency: reducing the marginal cost of new journalism to near-zero

18. Entrepreneurship To build sustainable models To support innovation Forms of support: > Grants > Incubation > Investment > Networking > X Prizes (See CUNY’s Entrepreneurial Journalism course & NewBizNews Project)

19. Innovation in form & tools New ways to gather & share news Google Wave, phones, location-based, assignment tools, social distribution…. New tools & skills Mobile, Wave, data base, social

20. Transparency as default Impact on the ecosystem of news: Unlimited watchdogs feeding reporters In government In business In journalism In funding Personal publicness: The benefits of connection

21. Education Media literacy: consuming & making Tools of journalism & media Tools of business to sustain news Newsroom as classroom

22. y Philanthropy

23. Googley Philanthropy Transparency — Benefits & risks Collaboration Social: connections Beta philanthropy: process Philanthropy as platform (infrastructure) New givers: self-organizing crowds Money, ideas, action as value (Wikipedia) Investment & entrepreneurship

24. Generation

25. Generation Google and the impact on: Friendship — We stay linked forever Publicness — Is privacy over? Thought — Does the internet make us smarter? Politics and government — Is this the transparent administration? Talent — This is the creation generation

26. On sale now www.buzzmachine.com/what-would-google-do/