The document discusses changes in the media landscape and opportunities for QMI/SUN Media/Canoe.ca. Key points include: - Media consumption habits are changing, with more people blogging, using social networks, uploading photos and watching videos online. - This has led to a fast-paced media environment with more sources competing for limited time. Content and participation are becoming more important than passive consumption. - Opportunities exist in content and user-generated content, mobile platforms, and new technologies like 3D screens and paper-thin displays. Focusing on remarkable content that users want to share will be important to get noticed in this environment.

1. Patrick Lauzon – EVP QMI / SUN Media / Canoe.ca [email_address] http://www.linkedin.com/in/patricklauzon http://twitter.com/patricklauzon http://delicious.com/patricklauzon

2. Agenda : QMI /SUN Media / Canoe.ca Changes in Media landscape Key Trends Content & UGC Mobile New Platforms

3. 1 QMI/SUN Media Interactive/Canoe.ca facts & structure

4. Sun Media ( 300 newspapers ) Develop tools & infrastructure so publishers can operate their newspaper sites Develop and operate verticals (Jobboom, Autonet, ClassifiedExtra, Micasa/HomesExtra) & help publishers increase their online distribution; Sell National ads & help better monetize local web sites ; Help train sales, editors, etc… on online tools & best practices . TVA ( TVA network + 7 specialty channels ) Develop tools & infrastructure for TVA sites and TV shows sites TVA Publications ( 40 magazines ) Develop and operate magazine Web sites Archambault + Shopping TVA + SuperClub Videotron Development of e-commerce common platform MediaPages Assist in development of Internet component (Canoe411) Videotron Develop and operate some of Videotron’s web initiatives QMI / SUN Media / Canoe.ca :

5. Portals traffic 2008 vs 2007 : Source: comScore MediaMetrix April 2007 and April 2008 – NOTE: 2007 INCLUDED ROGERS NUMBERS

6. 2 Media Changes & Opportunities

7. What’s Changed

8. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008

10. Fast Food Media Media Shift Source: Blackfriars Marketing http://www.blackfriarsinc.com/blog/2007/03/advertising-shift-away-from-tv-radio More media sources competing & less time !

12. THE VALUE EQUATION IS CHANGING Content = Attention Content, tools, services = Attention, participation, interaction, content http://www.flickr.com/photos/wespionage/

13. 3 Key Changes & Trends : Content & UGC Mobile New Platforms

14. 1 Content & UGC

15. Make it as easy as possible for your fans to find it and spread the word If the web is a mass of conversations, then get talked about Create content and services that are worth passing on CREATE CONTENT THAT IS REMARKABLE http://www.flickr.com/photos/oldflints/

16. New distribution & eco-system :

17. 2 Mobile

18. Mobile : Beetagg Mobile Tagging Google Latitude

19. Mobile Applications : Loopt on iphone Urban Spoon on iphone

20. Digital Newspaper on a Kindle from Amazon

21. 3 New platforms

24. New Platforms : With the introduction of LED, screens are becoming thinner and crisper. The devices are also more powerful. Specialists in fact predict that by 2049, a $100 computer will exceed the computational capabilities of the entire human species today. This will drive the emergence of ‘ Super portable devices’ and ‘paper thin screens’. Samsung video vending machine

25. New Platforms : Microsoft Surface 3 D screens