This document discusses the rise of empowered customers and the need for companies to implement "Smarter Commerce" strategies and solutions to keep up. Smarter Commerce aims to put the customer at the center of all business operations from sourcing to manufacturing to distribution to service. It uses data analytics and integration across the entire value chain to better understand customer needs and anticipate their needs rather than just reacting to them. The key aspects of Smarter Commerce discussed are value chain strategy, core business solutions, advanced analytics, and workload-optimized systems.
It all starts with the customer. In business, this
has always been true. But today there is a
new breed of customer who is dictating a new
set of terms in the dynamic between buyers
and sellers.
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
Digital transformation for retailers is about looking beyond marginal enhancements and rethink processes, creating a connected engagement enabled by meaningful application of technology. It is not only about customer centricity, agility, innovation, data intelligence and new value propositions, but also about streamlining processes, reduce costs and improve efficiencies across the transactional cycle by transforming.
Trends and Benefits of Implementing E-Commerce for B2B Companies Ashish Saxena
Digital technologies are the new normal, and B2B companies also realized it. They are adapting and transforming their customer experience and selling strategies by adopting e-commerce as a primary sales channel. Customer expectations in B2B world are similar to B2C; after all, it is the same people who place orders for B2C companies on websites like Amazon. B2B companies are still behind in adopting e-commerce solutions unlike B2C companies. Acc to recent study while 30% of B2B buyers would prefer to buy at least 90% of products online, only 20% are currently doing so. This means far less B2B companies are selling their products online. Listed below are the top 3 concerns of B2B companies:
It all starts with the customer. In business, this
has always been true. But today there is a
new breed of customer who is dictating a new
set of terms in the dynamic between buyers
and sellers.
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
Digital transformation for retailers is about looking beyond marginal enhancements and rethink processes, creating a connected engagement enabled by meaningful application of technology. It is not only about customer centricity, agility, innovation, data intelligence and new value propositions, but also about streamlining processes, reduce costs and improve efficiencies across the transactional cycle by transforming.
Trends and Benefits of Implementing E-Commerce for B2B Companies Ashish Saxena
Digital technologies are the new normal, and B2B companies also realized it. They are adapting and transforming their customer experience and selling strategies by adopting e-commerce as a primary sales channel. Customer expectations in B2B world are similar to B2C; after all, it is the same people who place orders for B2C companies on websites like Amazon. B2B companies are still behind in adopting e-commerce solutions unlike B2C companies. Acc to recent study while 30% of B2B buyers would prefer to buy at least 90% of products online, only 20% are currently doing so. This means far less B2B companies are selling their products online. Listed below are the top 3 concerns of B2B companies:
The ultimate guide to the new buyers journeyMarketBridge
At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up.
These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020,
Managing the Store Transformation Process: Why it’s imperative to transform your physical store
This White paper explores how a new empowered customer experience can be achieved. It also addresses the second essential step, the transformation plan and metrics that will be used to measure success. This key step enables the creation of the store transformation strategy, vision and roadmap.
Business to Business to Consumer (B2B2C) is an emerging Ecommerce business model that finely integrates Business to Business (B2B) and Business to consumer (B2C).
Read more latest trending Business Articles click here<> http://www.bizbilla.com/articles
eCommerce is capturing impressive sales — with much more growth to come. Expanding customer demand and advances in grocers’ ability to fulfll
online orders are ushering in the next stage in eCommerce business.
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"BTO Educational
EMBRACING CHINA’S “NEW RETAIL”
As online, offline and logistics merge, some brands are pulling ahead by redefining consumers, merchandise and stores.
ALIRESEARCH and BAIN & COMPANY
2018
The era of “New Retail” that Alibaba founder Jack Ma envisioned is starting to emerge across China in ways that
promise big gains for consumer products companies that act decisively and systematically while causing others to
lag behind.
In 2016, Ma predicted a seamless merger of offline, online and logistics for a dynamic new world of retailing.
His vision now can be seen in the millions of mom-and-pop stores throughout China that are taking on new life as order-and-delivery stations for e-commerce.
It is there in the booming food delivery platforms such as
Hema, which fulfills more than half of its orders online.
And you can glimpse it in China’s ubiquitous mobile
payments. Chinese consumers use their phones for 60 times more mobile payments than consumers in the US do.
360° Customer Capture - Enabling Retailers to Deliver a Complete Shopping Experience. Now!
TechVista provides a unified approach that reduces complexity for Retailers, allowing them to focus on connecting with customers and empowering their employees across all channels that allows them the flexibility necessary to respond quickly to the needs of your customers. TechVista empowers Retailers to deliver a complete shopping experience – personal, seamless, and differentiated – by helping them create a complete 360-degree view of the customer.
IBM Retail solutions offer long-standing commitment and investment
in leading-edge mobile partnerships, cognitive computing solution
development, acquisitions and research that provide disruptive
creativity and take a new approach (new business models) to solve
business problems.
The ultimate guide to the new buyers journeyMarketBridge
At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up.
These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020,
Managing the Store Transformation Process: Why it’s imperative to transform your physical store
This White paper explores how a new empowered customer experience can be achieved. It also addresses the second essential step, the transformation plan and metrics that will be used to measure success. This key step enables the creation of the store transformation strategy, vision and roadmap.
Business to Business to Consumer (B2B2C) is an emerging Ecommerce business model that finely integrates Business to Business (B2B) and Business to consumer (B2C).
Read more latest trending Business Articles click here<> http://www.bizbilla.com/articles
eCommerce is capturing impressive sales — with much more growth to come. Expanding customer demand and advances in grocers’ ability to fulfll
online orders are ushering in the next stage in eCommerce business.
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"BTO Educational
EMBRACING CHINA’S “NEW RETAIL”
As online, offline and logistics merge, some brands are pulling ahead by redefining consumers, merchandise and stores.
ALIRESEARCH and BAIN & COMPANY
2018
The era of “New Retail” that Alibaba founder Jack Ma envisioned is starting to emerge across China in ways that
promise big gains for consumer products companies that act decisively and systematically while causing others to
lag behind.
In 2016, Ma predicted a seamless merger of offline, online and logistics for a dynamic new world of retailing.
His vision now can be seen in the millions of mom-and-pop stores throughout China that are taking on new life as order-and-delivery stations for e-commerce.
It is there in the booming food delivery platforms such as
Hema, which fulfills more than half of its orders online.
And you can glimpse it in China’s ubiquitous mobile
payments. Chinese consumers use their phones for 60 times more mobile payments than consumers in the US do.
360° Customer Capture - Enabling Retailers to Deliver a Complete Shopping Experience. Now!
TechVista provides a unified approach that reduces complexity for Retailers, allowing them to focus on connecting with customers and empowering their employees across all channels that allows them the flexibility necessary to respond quickly to the needs of your customers. TechVista empowers Retailers to deliver a complete shopping experience – personal, seamless, and differentiated – by helping them create a complete 360-degree view of the customer.
IBM Retail solutions offer long-standing commitment and investment
in leading-edge mobile partnerships, cognitive computing solution
development, acquisitions and research that provide disruptive
creativity and take a new approach (new business models) to solve
business problems.
Plone visto desde el ZMI. Instalación paso a paso de Plone 2.5 en windows. Como configurar puntos de montaje. zope.conf. Zope Management Interface - zmi. Estructura de un sitio, portlets, tipos de contenido. Arquitectura de plone, Zope desde el sistema de archivos, portal_workflow, error_log, portal_catalog, usuarios, roles y grupos,
Homers Sirenen in der Literatur - Magisterarbeit 2009André Berens
Diese Arbeit analysiert die vermeintliche, homerische Geburtsstunde der Sirenen in der Odyssee und untersucht den literaturgeschichtlichen Zusammenhang ihrer weiteren Auftritte über Heines Loreley bis zu Kafka und Kästner. Leitmotiv des wissenschaftlichen Anspruchs ist ein Querschnitt des Frauenbildes von der Antike bis zur Postmoderne.
Scopri insieme a MailUp come rendere più efficace la tua
comunicazione. Invia una newsletter, una DEM o un’email
transazionale all’indirizzo che riceverai via email dopo aver
compilato il form che trovi a questo indirizzo:
http://www.mailup.it/email-checkup/
Puoi usare la tua console o un altro sistema di invio.
Posicionamiento del inLab FIB y visión sobre la smart mobility en las smart cities. Presentación del Dr. Jaume Barceló, responsable de proyectos de Transporte y TIC en el inLab FIB.
PSA Peugeot Citroen Automotive Company Profile, SWOT and Financial Report...Reports Corner
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ICD Research's "PSA Peugeot Citroen : Automotive - Company Profile, SWOT and Financial Report" contains in depth information and data about the company and its operations.
https://www.reportscorner.com/reports/27219/PSA-Peugeot-Citroen-:-Automotive---Company-Profile,-SWOT-and-Financial-Report/
RIS November tech solutions guide - analyticsiinside
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
Supply chain management (SCM) is the process of controlling the operations of the supply chain as a vertical organization. This permits highly efficient resource management and planning. Supply Chain Management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point-of-origin to point-of-consumption. While this model has worked with difficulty in full production scale, in our scaled down environment it will be easy to implement and a big asset for the customer.
Predicting the future of b2b marketing with NexusCyance
How predictive analytics is transforming b2b marketing by squeezing the value from customer data and driving effective marketing targeting and campaign strategies.
2016 IBM Retail Industry Solutions GuideTero Angeria
IBM offers everything retailers need to transform—roadmap
development, solutions, infrastructure, research sciences,
consulting and interactive user experience design—based on
what consumers are demanding. We help retailers deepen
customer relationships and offer differentiated assortment
while driving operational excellence enterprisewide to spur
profitable growth.
This guide showcases IBM solutions for retail. It provides a quick overview of what retailers need to do within each of these areas and of the IBM solutions that can support those efforts.
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
Your cognitive future in retail industryTero Angeria
Cognitive + retail = the future
Welcome to the age of cognitive computing, where intelligent machines simulate human brain capabilities to help solve society’s most vexing problems. For retail,cognitive computing has already arrived, and its potential to transform the industry is enormous. Cognitive systems are driving more personalized
shopping experiences and helping unearth customer trends. Our research reveals that retail leaders globally are poised to embrace this groundbreaking technology more holistically and, by doing so, will redefine the future in retail.
Your Cognitive Future in the Retail IndustryLuke Farrell
Taking from Tero Angeria IBM
Cognitive + retail = the future
Welcome to the age of cognitive computing, where intelligent machines simulate human brain capabilities to help solve society’s most vexing problems. For retail,cognitive computing has already arrived, and its potential to transform the industry is enormous. Cognitive systems are driving more personalized
shopping experiences and helping unearth customer trends. Our research reveals that retail leaders globally are poised to embrace this groundbreaking technology more holistically and, by doing so, will redefine the future in retail.
Traviata CRM for Insurance Carriers - brochureRealDolmenCRM
Over the past decade customers’ behavior and their expectations have drastically changed. Insurance customers are becoming harder to attract and retain. Sales costs are high because of the lack of integration between agent and carrier systems, resulting in fragmented views of customer households and consumers’ changing needs. Insurance carriers have to adapt their service offering and strategy to approach those new types of customers more rapidly in a sector where competition has become sharper than ever.
Travi@ta CRM for Insurance Carriers has been designed to help insurers achieve this shift by bringing together the ideal combination of Microsoft Dynamics CRM – a market leading CRM platform – and our consulting expertise in the financial industry.
What Digital Transformation For Retail Exactly Means.pdfLaura Miller
Digital transformation for retail allows retailers to boost customer experience by using technologies. Read the blog to know more about this transformation.
2. 1
The Age of the Customer
It all starts with the customer. In business, this
has always been true. But today there is a
new breed of customer who is dictating a new
set of terms in the dynamic between buyers
and sellers.
These customers are empowered by technology, transparency, and
an abundance of information. They expect to engage with companies
when and how they want, through physical, digital and mobile means.
They want a consistent experience across all channels. They compare
notes. And they can champion a brand or sully a reputation with the
click of a mouse.
Nowhere is this shift more visible than in the retail industry, where
companies are rapidly adapting to this new reality, integrating their
marketing efforts and using analytics to better understand their new,
more fickle customers. But retail is only the beginning. It is merely
the front line of a customer revolution that will eventually reshape
the entire value chain, from the way raw materials are sourced to
the way they are manufactured, distributed and serviced. Keeping
up with today’s customer will take more than an email marketing
campaign and a Facebook page. It’s going to take a better system of
doing business. It’s going to take Smarter Commerce.
Smarter Commerce puts the customer at the center of all operations,
analyzing critical customer and operational data – from multichannel
buying behaviors to social media content – and build business
processes that help companies buy, market, sell and service their
3. The Age of the Customer 2
products accordingly. It reaches deep within the business-
to-business supply chain, integrating business partners, suppliers, and
vendors, enabling the entire value chain to anticipate customer needs,
not react to them. And it identifies and addresses the unsustainable
inefficiencies of our global systems of commerce.
Last year, IBM researchers surveyed more than 500 economists worldwide
and estimated that our planet’s system of systems carries inefficiencies
totaling nearly $15 trillion, or 28 percent of worldwide GDP. Much of this
waste is found in our systems of commerce — in inventory backlogs, failed
product launches, wasted materials and ineffective marketing campaigns.
Today’s customers have no patience for this kind of waste. They will not
remain loyal to products or brands while the cost of inefficiency is passed
along to the buyer. And it will not take them long to find the same product or
service from a competitor.
But today, no matter where your company sits in the value chain, there are
solutions that can create an efficient and seamless system of commerce
that stretches from the sourcing of materials all the way through to after-sale
services. It is a system that creates value as defined by customers. It
is a system that connects and integrates suppliers through powerful
collaboration tools. It is a system that turns real-time analytics into actions
for your customers. It is a new approach to Commerce.
4. 3
Smarter Commerce:
An Integrated Approach
Smarter Commerce is a unique approach that
increases the value companies generate for
their customers, partners and shareholders in
a rapidly changing digital world.
It is designed to help companies better integrate and more effectively
manage their value chain. It includes buy, market, sell and service
processes that put the customer at the center of decisions and actions,
leading to greater customer loyalty, revenue and profit margin growth, and
agility. Smarter Commerce increases customer value, regardless of what
or how a company currently sells. It does this by putting the customer at
the center of specific business processes such as inventory optimization
or reverse logistics. But it also takes a higher level approach, gradually
reorienting the entire business model — from how a company approaches
innovation to how it designs its operations — based on deep customer and
market insights. The four key aspects of Smarter Commerce are as follows:
5. Smarter Commerce: An Integrated Approach
Value Chain Strategy
From a strategic level, Smarter Commerce informs an organization’s
approach to its entire value chain. It aligns the business model with
customer needs, reorienting everything from internal innovation to
supply chain management. It builds an agile business designed to
serve ever-changing customers and market conditions.
Core Business Solutions
At a more tactical level, Smarter Commerce offers specific solutions
to address various aspects of a company’s commerce lifecycle.
Each solution not only creates customer value in its own right but
also integrates with other Smarter Commerce solutions.
Advanced Analytics
Across the enterprise, the collection and analysis of data continues
to keep the focus of any organization on the changing needs of its
customers. Analytics extracts insight from sales, store operations,
social media, customer loyalty programs and more.
Workload-Optimized Systems
Running an efficient enterprise means running an agile enterprise.
Optimizing all systems, integrating operations and automating
processes allow organizations to focus on what they do best:
serve the customer.
6. 5
Buy
A
Service Smarter Commerce Market
Sell
Buy: Smarter Commerce optimizes supplier and partner interactions
based on changes in shopping/buying behavior across the supply chain
and reconsiders partner roles and relationships to generate new and
differentiating customer value. IBM’s integrated portfolio of solutions
includes Consulting & Services, Software, Advanced Analytics &
Infrastructure for the following core business processes: Trading Partner
Management; Supplier Management; Supply Chain Management,
Supply Chain Visibility & Optimization; Logistics Management; Inventory
Management, Procurement Transformation, Supply Chain & Procurement
and Business Process Outsourcing.
Market: Smarter Commerce uses customer insight – deep insights about
customers – gleaned in large part from the global conversations taking
place online – to deliver timely and personalized engagement across
multiple touch points. IBM’s integrated portfolio of solutions includes
Consulting & Services, Software, Advanced Analytics & Infrastructure
for the following core business processes: Contact Center Optimization,
Channel Transformation, Predictive Analytics and Modeling; Behavioral
Segmentation; Cross-channel Campaign Management; Search
Optimization, Ad Targeting; Marketing Resource Management, Marketing
and Campaign Management Business Process Outsourcing.
7. Sell: Smarter Commerce enables customers and partners engagement
so they can shop, exchange information, and collaborate across all touch
points, spanning human, digital, social, and mobile modes of access that
are optimized according to their preferences. IBM’s integrated portfolio of
solutions includes Consulting & Services, Software, Advanced Analytics
& Infrastructure for the following core business processes: Channel
Transformation, B2B and B2C Cross-channel Commerce, Distributed Order
Orchestration, Fulfillment, Logistics, Supply Chain Optimization, Mobile
Commerce, Retail Store, Multi-channel and Contact Center Outsourcing.
Service: Smarter commerce enables flawless customer service across all
customer interactions and anticipates their behavior and takes action to
keep them loyal. IBM’s integrated portfolio of solutions includes Consulting
& Services, Software, Advanced Analytics & Infrastructure for the following
core business processes: Delivery and Service Scheduling; Returns
Management, After-sales support, Customer Self-service Enablement,
Reverse Logistics, Case Management, Contact Center optimization,
Channel Transformation, Customer Contact Center Outsourcing.
Buy
A
Service Smarter Commerce Market
Sell
8. The Building Blocks of Smarter Commerce
Buy
True Value
True Value is one of the world’s largest retailer-owned hardware cooperatives,
serving 54 countries with more than 5,000 stores and 12 regional distribu-
tion centers. They source merchandise from domestic and international
suppliers. Logistically, they process 64,000 domestic inbound loads and
over 600 million pounds of freight annually. Internationally, True Value
imports 3,500 containers annually through 30 international ports and 10
domestic ports, using 5 ocean carriers. This complexity was costing them
money and having a negative impact on customer service, as they were not
always able to get the right product to the right place at the right time. So
the company implemented a supply-chain visibility solution that integrated
data across their entire trading partner network. The solution contributed to
a 57 percent reduction in lead time, a 10 percent increase in fill rate and an
85 percent reduction in back orders.
Market
L’Occitane en Provence
L’Occitane is an international manufacturer and retailer of skin care, body
care, hair care, and fragrance. Its products are sold in over 85 countries
around the world, through a wide network of boutiques and strategic
partners. The company has also been using online and email marketing
for years to help build excitement about new products and drive orders.
Recently, however, marketers within the company noticed a decline in
customer engagement through email. So the company began using
behavioral Web analytics to segment its customers and deliver more
targeted solutions to them based on product affinities. The personalization
efforts were a huge success: email open rates increased from 26.1 percent
to 43.1 percent; conversion rates improved from .14 percent to 2.43
percent; and revenue per email increased 2,500 percent.
9. The Building Blocks of Smarter Commerce 8
Sell
The North Face
This high-end maker of outdoor apparel, equipment and footwear has been defining
the spirit of exploring the outdoors since its founding more than 40 years ago. But its
challenge was to translate the outdoor experience to a Web site that would be
compelling and engaging for its customers. In particular, the company wanted to be
able to feature imagery, content and social media that would not only convey the
right brand messages to its customer base, but also translate into sales. Its solution
enabled new brand content to be woven seamlessly throughout the site, amidst
dramatic and inspiring images of athletes in action. It also included social media
features like ratings, reviews, video and RSS feeds. And it improved customer service
by offering multichannel integration and a pickup-in-store feature. The site is helping
the company support more than a million page views a day, control its Web content
without help from IT, and increase the average
order size through up-selling and cross-selling.
10. 9
Service
Hertz
As the world’s largest airport car rental brand with more than 8,300
locations in 146 countries, Hertz continually receives feedback from
customers. But in the past, Hertz location managers read each customer
comment submitted online via email or by phone and then manually
categorized it for basic reporting and analysis. This approach proved to
be labor-intensive and inconsistent, as comments were categorized based
on a manager’s personal interpretation. Today, Hertz uses analytics
software together with a sentiment-based tagging solution to build a “Voice
of the Customer” analytics system that automatically captures customer
experiences in real-time, transforming the information into actionable
intelligence. Using a series of linguistic rules, Hertz’s system categorizes
comments received via email and online with descriptive terms such as
Vehicle Cleanliness, Staff Courtesy, and Mechanical Issues. The system
also flags customers who request a callback from a manager or those who
mention #1 Club Gold, Hertz’s customer loyalty program. The feedback is
then analyzed so rapid problem solving solutions can be deployed. The
solution has almost doubled the accuracy and speed of the tagging and
analyzing process, setting the stage for more reliable analytics. Free from
manually tagging comments, Hertz field managers can now focus attention
on performing deep-dive analysis on the information, quickly identifying
trends or issues and adjusting operational service levels accordingly.
11. Smarter Commerce 10
Getting Started
Commerce is complex. The system of
transactions required to bring a single
new product to market can touch dozens
of countries and hundreds of suppliers.
That’s why it’s important to work with a business partner with deep
knowledge of more than 20 industries, a presence in more than 170
countries, and technology expertise that aligns with every step of
buying, marketing, selling and servicing.
For 100 years, IBM has been in the business of business. Our products
and services are designed to make the world work better. And the
systems of commerce from streamlining supply chain operations
to mining customer data – are our stock-in-trade. We offer an integrated
set of technology solutions and have recently invested $2.5 billion to
deepen and broaden that portfolio. We have world-class expertise in
business and web analytics, business process optimization, and
cross-channel selling and fulfillment. And no matter how far along
your company is, IBM can help enhance, extend or redesign your
operations around the customer, taking you from business as usual
to Smarter Commerce.
12. 11
To find out if your organization is practicing Smarter Commerce, start
by asking some critical questions in three key areas of your business:
Value Chain Strategy
How has your business model changed to take advantage of
digitization across the value chain?
How are customer needs driving alignment between strategy,
sales, marketing and operations?
Customer Insight
How confident are you in the quality of the customer data that
you use today?
How does your organization use customer data to drive
business decisions?
Customer and Partner Engagement
How consistent and compelling is your customer experience
across channels?
How quickly can your value chain anticipate and respond to
changes in market demand?
If the answers to any of these questions show room for improvement, it
may be time to call IBM.
13. Smarter Commerce
IBM brings a wealth of experience, leading solutions and platforms to
drive smarter commerce for your business. We maximize your investment
by offering our solutions in a modular approach to address your key
challenges today and into the future, with a full spectrum of strategy and
implementation services, superior technical support and comprehensive
educational offerings to ensure your success.
Recent analyst reports ranked IBM and our solutions as a leader.
• A Leader in marketing1 – delivers targeted and personalized
campaigns providing a single view of the customer across all interaction
channels
• A Leader in e-Commerce2 – delivers a brand and shopping experience
with the ability to extract actionable insight that extends to social
networking and 3rd party websites
• A Leader in Order Hubs3 – from placing an order, viewing an order
status, changing an order, initiating a return, and completing payment
with consistency across all channels for the end-to-end ordering
processes
• A Leader in B2B Integration Services and Managed File Transfer4
– expansive B2B trading partner network including community
development and management services for all your trading partners with
comprehensive secure file transfer capabilities for commerce exchange
across the extended value chain
To learn more about Smarter Commerce, visit ibm.com/smarterplanet/commerce
1
Unica: A Leader Gartner Magic Quadrant: Marketing Resource Management, February 2011 MQ.
1
Unica: A Leader Gartner Magic Quadrant: CRM Multi-Channel Campaign Management, May 13, 2010
2
IBM: A Leader The Forrester Wave™: B2C eCommerce Platforms, Q4 2010, Forrester Research, Inc.
3
Sterling Commerce: A Leader The Forrester Wave™: Order Management Hubs, Q3 2010, Forrester Research, Inc., August 19, 2010.
4
IBM: A Leader The Forrester Wave™: Comprehensive Integration Solutions, Q4 2010, Forrester Research, Inc.
Gartner Disclaimer: The Gartner Magic Quadrants are copyrighted 2010 and 2011 by Gartner, Inc., and are reused with permission. The
Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how cer-
tain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service
depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant.
The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warran-
ties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.