Sugandha Atrey, a senior CRM developer at Amazon, gave a presentation on Pardot. Pardot is a Salesforce marketing tool that allows companies to engage with prospects through personalized communication at the right time. It also provides a sophisticated way to nurture and prioritize leads. Pardot customers have seen on average a 34% increase in sales revenue and a 37% increase in marketing effectiveness. Pardot is designed more for B2B marketing and lead nurturing while the Salesforce Marketing Cloud is more suited for complex B2C transactions and social media.

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2. Name: Sugandha Atrey
Role :Senior CRM developer
Company: Amazon
@Sugandha_atrey
www.linkedin.com/in/sugandhaatrey
UnRiddle
Pardot

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1. What is Pardot ?
2. Why use Pardot ?
3. Marketing cloud vs Pardot
4. Sync with Salesforce
5. Api
6. Product overview
7. Q&A

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Pardot is ….
 Salesforce B2B marketing tool
 Personalized Communication:
Engage with prospects at the right
time
 A sophisticated way to nurture and
prioritize leads
 Platform to enable reporting on
activity .
Pardot is not…
 Just an email sending tool
 A replacement for a
marketing executive
 Marketing sending tool
 Platform native(currently)..

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 Pardot customers have seen sales revenue increase by 34% and
marketing effectiveness increase by 37%, on average.
 Grow faster with smarter engagement
 Generate high-quality leads
 Calculate marketing ROI

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1. Marketing cloud is used for B2C where Pardot is
basically for B2B
2. Nurturing of lead and lead qualifications are the
emphasis in Pardot where as in marketing cloud
its more towards the complex transactional data
and social media.(Ecommerce sites)
3. Better integration with other systems is present in
marketing cloud.
Eg . Pardot for selling /buying a house.( longer
purchases)

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http://developer.pardot.com/

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12. Happy to answer.
atreys@amazon.com
@Sugandha_atrey