Salesforce is a cloud-based customer relationship management (CRM) platform that offers various products and services including Sales Cloud, Service Cloud, and Marketing Cloud. It was founded in 1999 by Marc Benioff and is headquartered in San Francisco. Salesforce provides a complete CRM solution for marketing, sales, services, and other functions. It uses a software-as-a-service model and is accessible via the cloud, with no on-premise software required.

1. Introduction to
Salesforce
Introduction to Salesforce

2. What Is Salesforce?
 Salesforce CRM provides a complete solution for that includes feature-rich solutionsfor
marketing, sales, services, partner management and communitymanagement.
 CRM is originally software for managing customer interaction, such as scheduling tasks, emailing,
texting, and many more.
 Salesforce grew into a cloud software solution and acquired several other companiesfor
Paas(Platform as a Service) and Saas (Software as a Service).

3. History & Founder
 Salesforce is the worlds' first and most popular CRM system .
 The headquarter of Salesforce is situated in San Francisco.
 More than 82,000 companies and many customers used this dynamic, web-based,low-
cost CRM platform.
 It was founded in March 1999 by former Oracle executive Marc Benioff
 Salesforce.com has its services translated into 16 different languages and currentlyhas
82,400 regular customers and over 2,100,000 subscribers.

4. Founder Marc Benioff (1964)
Net worth :4.2 Billion (2015)

5. Important to Remember

6. Clouds and Platforms

7. Different sets of Clouds in Salesforce
 Salesforce is divided into different sets of tools referred as “clouds”:
 Sales Cloud
 Service Cloud
 Marketing Cloud
 Community Cloud
 Wave Analytics
 Apps and Programs
 IOT Cloud

8.  Sales Cloud
 Sales Cloud helps to sell products and Services, manage connection with customer, and close
more deals. Sales Cloud include Chatter, Social Contact, Marketing and Leads, Data.com,
Opportunities and quotes, Approval and Work process, Files and Libraries, Analytics and
Forecasting, Partner Management, AppExchange, Email and calendaring
8

9. Features of Sales Cloud
 Contact Management
 Opportunity Management
 SalesforceIQ Inbox
 Salesforce®Engage
 Sales Collaboration
 Lead Management
 Marketing Automation
 Sales Data
 Partner Management
 Lightning Voice
 Mobile App

10.  Workflow and Approvals
 Inside Sales Console
 Email Integration
 Flies Sync and Share
 Reports & Dashboards
 Sales Forecasting
 Territory Management
 Sales Wave Analytics

12. Benefits Using Salesforce Sales Console:
Easily spot important fields on records.
• See records and their related items as tabs on one
screen.
• Find helpful information through quick access to
sales intelligence.
• Quickly jot notes or log interactions for each record.
• Manage calls using a SoftPhone without leaving
critical data behind.

13.  Service Cloud
 Service cloud increase agent productivity, reduces service costs, and gain
better visibility into Service Organization. It includes Customer Portal, Live
Agent, Contract and entitlement

14. Features of Service Cloud
 Lightning Console
 Live Agent
 Communities
 Knowledge
 Snap-ins
 Service Wave Analytics
 Field Service Lightning
 Omni Routing
 Social Customer Service. etc

19.  SalesforceIQ CRM
 SalesforceIQ can be set up in minutes, so you can put Relationship
Intelligence technology to work for you and start choosing more deals.
 The definition of CRM is customer relationship management. CRM can help
you:
Increase leads
Close more deals, faster
Drive customer loyalty and satisfaction

20.  Capture all your customer communication automatically.
 Personalize SalesforceIQ to match your sales process.
 Get immediate insights out of the box.
 Get to decision-makers faster.
 See essential customer data in your inbox.
 Stay on top of every deal.
Features of SalesforceIQ CRM

21.  Marketing Cloud
 Marketing Cloud is the platform for personalized customer journeys — on every
channel.

22. Different Studios of Marketing Cloud
 Email Studio
 Mobile Studio
 Social Studio
 Web Studio
 Advertising Studio

24.  Community Cloud
 Community Cloud’s enterprise community platform connects customers,
partners, and employees directly to the information, apps, and experts they
need to take action.

25. Features of Community Cloud
 Business Integration
 Personalization
 Customization and Branding
 Mobile
 Community Builder and Template
 Engagement
 Topics
 Salesforce Files
 Groups
 Trust

27.  Wave Analytics
 Wave Analytics is opening up new frontiers of data, visualizations, and
information that we never even expected.”

28.  App Cloud

29. Use of App Cloud
 Create richer, deeper customer experiences.
 Mobile apps to go.
 There's an app for every department.
 Connect anything.
Integrate everything.

30.  IOT Cloud
 With IoT Cloud you can process massive quantities of data, build business
rules with simple, intuitive tools, and engage proactively with customers in
real time.

31. Use of IOT Cloud
 Connect with everything.
 Tackle the haystack. Move the needle.
 Engage customers proactively.

32.  Benefits using Salesforce
 Low cost, low risk cloud based solution software service to buy.
 It Supports on all the Browsers.
 Complete solution includes feature-rich solution for marketing, sales, service,
partner management and community management.
 Fast result because it drain resources on high value, low cost and focus on
innovation
 Salesforce requires no software to install.
 There are no hardware requirements either.

33. What makes Salesforce ideal for you?
It’s a cloud-based CRM solution.
Low setup costs. No hardware, no software, no hassle.
Automatic upgrades: 3 times a year.
Out-of-the-box and customizable CRM to run your business in one place.
Scales with your business. Add users when you need to.
Integrate with best-in-class apps.
Enterprise-level cloud security for businesses of any size.
It helps increase sales

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