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Sales Promotion
Outline Introduction Purpose of Sales promotion. Promotion tools: Cash-back offers Event sponsorship Conclusion
Sales Promotion: is the act of influencing customer/ consumer perception and behavior to build market share and sales, which reinforce brand image. The council of sales promotion agencies. What is sales promotion?
What is sales promotion? Sales promotions are varied.
Purpose of sales promotion
Low price Good value Premiums   New Trier
Sales promotion tools
Cash-Back Promotion(or Rebates)  ,[object Object],      to give customers an incentive to buy their brands    ,[object Object],      by refunding  part of the price of goods        or providing with bonus products ,[object Object],  ,[object Object],  ,[object Object],[object Object]
     21st May-30th September 2010
Cash-Back Promotion(or Rebates)                       Advantages   ,[object Object],  ,[object Object],  ,[object Object],  ,[object Object],        Disadvantages   ,[object Object]
Mix-ups and delays in processing rebate submissions  ,[object Object],[object Object],[object Object]
Be a sponsor of an event Event sponsorship – participate sponsors of events created by others ,[object Object],[object Object]
How big is the campaign?
Conclusion Sales promotion is used to encourage sales for short-term. The use of promotion tools could have different purposes. The use of different promotion tools is based on the different factors.
Thank you for your attention !
Sales promotion
Sales promotion
Sales promotion
Sales promotion

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