Allegra Print & Imaging offers various printing and marketing services including graphic design, printing, direct mail, promotional products, and more. Their services allow customers to personalize printed materials for different groups through variable data printing. This helps improve response rates and save on costs by only printing quantities needed.

2. A NEW KIND OF RESOURCE Speed and convenience of a quick printer Quality and capabilities of a commercial printer Capabilities and expertise of a marketing department

3. Graphic Design Identity Materials Marketing Materials Mailing Services Signs, Posters, Banners Promotional Products Printing & Finishing Print Management Presentations

4. Why partner with Allegra Print & Imaging? Greater marketing capabilities, opportunities & possibilities Expand ability to reach prospects Improve impact of materials/messages Enhance image & increase awareness Greater flexibility & cost-effectiveness Pay only for services needed – only when needed No in-house fixed costs – or long term commitments

5. Logos Business Cards Brochures Newsletters Websites Sell Sheets Programs Invitations Mailers Presentations … and much more and Electronic Pre-press

6. Good design makes good business sense Professional design improves credibility of message & messenger Graphic elements increase readership, motivation & participation up to 200 percent Even low-cost elements – colors, fonts, format – have big impact Allegra offers everything , from concept to completion

8. Making you look better on paper Professionally printed materials = professional company image Printed messages = greater authority, higher readability & more memorable Digital, on-demand technologies make printing more affordable than ever Allegra provides complete design, print & production capabilities

9. Annual Reports Business Cards Letterhead Manuals Sales Materials

10. Providing the proper personality for your company ID = First & best chance to make the right impression Cohesive, consistent ID increases recognition, improves reputation Colors, graphics & fonts establish company character Allegra: An expert in developing and producing ID materials

11. Design Print List Development & Management Mailing Postal Savings

12. Saving you time, money and hassles Direct Mail: the only way to reach each intended recipient Design for: postal rates & discounts – increased response Proper direct mail strategies increase responses by up to 400 percent Allegra Experience = Turnkey solutions from design to delivery

14. Graphics that identify, attract, inform & inspire Visual/Outdoor marketing is growing by 12 percent per year Cost-effective solutions that strengthen brand identity and complement other materials Great for trade shows, meetings, fundraisers or sales displays From layout to printing to mounting, Allegra can do it all

15. Gifts Ad Specialties Giveaways Incentives Employee Recognition

16. Gifts that keep on giving visibility to your message One of the most cost-efficient & versatile marketing tools Customers who get promos make 24 percent more referrals Direct Mail response rates proven to jump from 0.7 percent to 9.55 percent when a promotional product is incorporated Allegra has access to over 300,000 promotional products - we’ll help you find the right product at the right price

17. Book Binding Collating Cutting Folding Hole Punching Laminating Numbering Padding Perforating Scoring Stapling Full-color printing, available in traditional offset and short-run digital Two-color or single-color printing High-volume copying in both color and black and white

18. More options, more ways to make a great impression Digital technology slashes cost/lead times for color printing On-demand & personalized printing reduces waste & improves response Finishing adds appeal, durability, functionality – and value We produce everything from B/W sheets to glossy brochures

19. Project Consultation Online File Transfer Pick-up and Delivery Order Online with AllegraDirect

20. Making your projects easy, efficient & economical Save money: no more outdated inventory Reduce waste: print only what you need when you need it Save time: transfer your files to us online through our Web site AllegraDirect: make life easier by managing your printing from your desktop

21. Handouts PowerPoint/Presentations Reports Trade Shows Training Materials

22. Helping you make your point with stronger messages 83 percent of all learning occurs visually Adding visuals to presentations increases retention 600 percent Graphics transmit info 70 percent faster & 77 percent more effectively Allegra helps you plan & produce for maximum impact

23. SERVICE CENTER IN-PERSON ONLINE . .

26. Y O U R C O M M U N I C A T I O N S W I T H P E R S O N A L I Z E D P R I N T I N G REVOLUTION IZE

27. Allegra Print & Imaging can now make each printed piece as colorful and unique as the person you’re sending it to. PERSONAL IZE

28. > PERSONAL IZE With today’s smart marketing, you can strategically allocate your marketing budgets to reach your best (or most profitable) customers. Variable-content digital printing makes it more cost-effective to deliver a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.

29. > PERSONAL IZE Photo Logo Text Signature Customer Data What is variable content?

30. > PERSONAL IZE And personalization really does work. You can print direct mail campaigns, coupon programs, posters, invitations, labels and more to a unique individual or groups of people from the salutation clear through the customized offer.

31. > PERSONAL IZE Improved Response Rates with Digital Printing (compared with a static, black-and-white mailing with a response of 0.46%) Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors” by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.

32. CUSTOM IZE Customize colors, text, and images within your document to produce different versions for different industries, demographics, or geographic zones.

33. > CUSTOM IZE When you print your document using Variable Data Printing, you can: • Change images • Change colors • Change text

34. > CUSTOM IZE For example, in one press run of 5,000 quantity, you can… - print 225 using this image and text We serve the growing needs of Health Care… - print 1,675 using this image and text We serve the growing needs of Manufacturing… - and print 3,100 using this image and text We serve the growing needs of the Financial Industry…

35. > CUSTOM IZE

36. Economize your budget by printing only what you need… even if it’s only a small quantity. ECONOM IZE

37. Digital Printing is a Powerful Tool for One-to-One Marketing Relationship marketing Higher response rates Print less, benefit more ECONOM IZE

38. > ECONOM IZE • Eliminate the need to print and store large quantities • Reduce waste of unused, outdated materials • Print small or large quantities … on demand • Over 25% of printed materials will be wasted due to obsolescence. Print only what you need. We save your file and print more when you need it.

39. > ECONOM IZE • Improved response rates • No need to trash costly, out-of-date marketing or sales pieces • Inventory savings • Shorter printing timelines • Digital transmission of files • Reduced mail-handling costs • Work remains in digital format

40. > ECONOM IZE The power of variable data You do the math: Without variable data $0.50 x 5,000 = $2,500 5,000 x 2% = 100 $2,500 / 100 = $25/customer With variable data $1.00 x 5,000 = $5,000 5,000 x 8% = 400 $5,000 / 400 = $12.50/customer

41. > ECONOM IZE VDP allows you to address mail-marketing material during the press-run. Eliminates cost/time requirements with additional labeling/addressing operations.

42. VISUAL IZE Visualize printed pieces that show each of your customers just how important they are

43. > VISUAL IZE Connect with your customers through: DIRECT MAIL NEWSLETTERS BROCHURES INVITATIONS SEMINAR LITERATURE FOLLOW-UP MAILERS RELATIONSHIP MANAGEMENT WEB SITE FULFILLMENT LABELS POINT-OF-SALE

44. > VISUAL IZE Variable Data Printing can also be done on materials other than paper: Clear acetate Static cling material Poly plastics Self-adhesive stock

45. Get to know the capabilities of Digital Printing and simplify even the most complex marketing strategies with the latest in Variable Data printing technology. FAMILIAR IZE

46. VARIABLE DATA PRINTING. NOW AVAILABLE AT ALLEGRA. w w w . a l l e g r a p h i l l y . c o m 2 1 5 – 9 6 9 – 0 5 0 0