The document outlines Tempt's marketing plan to grow revenue to $10 million by 2010. It discusses competitors, a SWOT analysis, points of difference, and issues. The objectives are to increase the customer base by 33% and track customers. Strategies include building an online presence and generating revenue from current customers. Tactics involve hiring a sales intern, exhibiting at trade shows, direct mail, website redesign, and magazine advertisements. Marketing expenses total $56,140 in year one and $49,124 in year two.
Banks needs to be part of customers every decision making process and convert this continuous engagement to repeated use of banking products/services. This ingenious concept will help banks step out its shoes of being a financial partner to a friend who can be counted in their day to day lives by giving them exclusive rewards and offers to meet their everyday needs.
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
Behavioural,Contextual & Semantic Targeting | Ali Ryan, Valued Interactive Me...iStrategy
Behavioural targeting has led to huge rewards for many of today's marketing leading organisations. Presented by Ali Ryan, Director of Valued Interactive Media at iStrategy Sydney 2010.
Ecommerce and Brick and Mortar Retail in CanadaFabiana Pereira
- E-com and B&M retail KPIs (Canada & US 2014-2018 est.)
- Extra stats on apparel retail
- Channel preferences and showrooming
- Cross-border shopping trends and consumer sentiment
- Top e-commerce pitfalls and mitigation
Banks needs to be part of customers every decision making process and convert this continuous engagement to repeated use of banking products/services. This ingenious concept will help banks step out its shoes of being a financial partner to a friend who can be counted in their day to day lives by giving them exclusive rewards and offers to meet their everyday needs.
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
Behavioural,Contextual & Semantic Targeting | Ali Ryan, Valued Interactive Me...iStrategy
Behavioural targeting has led to huge rewards for many of today's marketing leading organisations. Presented by Ali Ryan, Director of Valued Interactive Media at iStrategy Sydney 2010.
Ecommerce and Brick and Mortar Retail in CanadaFabiana Pereira
- E-com and B&M retail KPIs (Canada & US 2014-2018 est.)
- Extra stats on apparel retail
- Channel preferences and showrooming
- Cross-border shopping trends and consumer sentiment
- Top e-commerce pitfalls and mitigation
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Inbound Marketing in the Contact Center Marketplaceechogravity
Overview of Inbound Marketing in the Contact Center Marketplace.
Provides a mini-case study of echogravity's inbound marketing success with a contact center software provided.
B2B marketers are operating in a more complex environment than ever before. What with multiple parties involved in the purchase decision, longer and longer sales cycles, and a seemingly infinite number of media channels to choose from, marketers must make daily decisions on how to best move their prospects along the path toward becoming customers. This presentation focuses on the thorniest problems facing multi-channel B2B marketers today, and offers a variety of best practices and helpful solutions to consider drive success.
You will learn:
• How your customer’s buying process provides a roadmap for your marketing strategy.
• The best prospecting media for inquiry generation, and the media to avoid.
• B2B buying roles, and how they impact your communications.
• How to manage the complexity of multi-touch, multi-channel communications without tearing your hair out.
• 3 ways to measure multi-touch campaigns that really work.
Demandbase + Reachdesk: Turning Marketing Data into MagicDemandbase
Account-Based Experience (ABX) is a go-to-market strategy that puts the spotlight on the customer experience and uses data to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle.
Only 27%* of companies report they are fully satisfied with their ability to deliver truly personalised customer experiences using data collected across digital channels. This might be because, traditionally, B2B marketers have focused on data points that fail to bring the much needed personal touch to their communication. ABX promises a way to change that.
The right type of data can help you hyper-personalise the customer experience allowing you to reach your target buying teams, earn their trust, and build the relationships that lead to big deals.
Join us as we cover how to use data-driven ABX to deliver great customer experiences.
Raising customer experience bar with cx toolseTailing India
Hello friends, after a great week of learning on Goods and Services Tax, we continue our Customer Experience series again! Here’s the 14th part of it where we see some of the tools used in improving Customer Experience (CX).
We see a guide to implement CX reforms with these below tools:
1. JOURNEY MAPPING
Journey mapping uses data gathered from surveys, customer interviews and focus groups to understand exactly how users engage with an organization.
Mythology Marketing System - The Full StoryMythology LLC
How does your organization build brand, revenue and relationship? Is your marketing ad hoc, confusing and lack consistency? You may need the Mythology Marketing System.
Customer Segmentation In eCommerce (11 Used Cases)Pawan Kumar
Segmentation helps you to categorize your subscribers/customers in the small groups with same interests and preferences. It gives you an idea of sending relevant content. But how to do it?
Here are some practical cases of customer segmentation in eCommerce. Let’s dive right in:
Subscribed 2016: Building, Running and Scaling a Subscription BusinessZuora, Inc.
As business accelerates, it brings new demands and challenges. Are you prepared to keep up with the velocity of internal organizational change, competitive dynamics, and rapidly evolving customer requirements? Marc Diouane, President of Zuora, and Brian Kelly, CEO of Kissmetrics share successful strategies for building, running and scaling subscription businesses.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
In e-commerce today, the concept of customer segmentation offers marketers a powerful means of dissecting their audiences and connecting with consumers on a more personal one-to-one level.
When you leverage data insights and personalization, you can make the customer feel like they are understood. This personalization also allows you to present them with tailor-made solutions to their pain points.
eMarketer Webinar: Reaching the Right Audience—Ad Targeting TrendseMarketer
Join eMarketer Principal Analyst David Hallerman as he explains how getting through to those interested in a marketer’s pitch demands a blend of the right audience, the right medium and the right message.
Whether you need custom banners, bottle glorifiers, point of purchase material, trade show booths or pretty much anything custom designed for your brand, SOBO can help.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Inbound Marketing in the Contact Center Marketplaceechogravity
Overview of Inbound Marketing in the Contact Center Marketplace.
Provides a mini-case study of echogravity's inbound marketing success with a contact center software provided.
B2B marketers are operating in a more complex environment than ever before. What with multiple parties involved in the purchase decision, longer and longer sales cycles, and a seemingly infinite number of media channels to choose from, marketers must make daily decisions on how to best move their prospects along the path toward becoming customers. This presentation focuses on the thorniest problems facing multi-channel B2B marketers today, and offers a variety of best practices and helpful solutions to consider drive success.
You will learn:
• How your customer’s buying process provides a roadmap for your marketing strategy.
• The best prospecting media for inquiry generation, and the media to avoid.
• B2B buying roles, and how they impact your communications.
• How to manage the complexity of multi-touch, multi-channel communications without tearing your hair out.
• 3 ways to measure multi-touch campaigns that really work.
Demandbase + Reachdesk: Turning Marketing Data into MagicDemandbase
Account-Based Experience (ABX) is a go-to-market strategy that puts the spotlight on the customer experience and uses data to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle.
Only 27%* of companies report they are fully satisfied with their ability to deliver truly personalised customer experiences using data collected across digital channels. This might be because, traditionally, B2B marketers have focused on data points that fail to bring the much needed personal touch to their communication. ABX promises a way to change that.
The right type of data can help you hyper-personalise the customer experience allowing you to reach your target buying teams, earn their trust, and build the relationships that lead to big deals.
Join us as we cover how to use data-driven ABX to deliver great customer experiences.
Raising customer experience bar with cx toolseTailing India
Hello friends, after a great week of learning on Goods and Services Tax, we continue our Customer Experience series again! Here’s the 14th part of it where we see some of the tools used in improving Customer Experience (CX).
We see a guide to implement CX reforms with these below tools:
1. JOURNEY MAPPING
Journey mapping uses data gathered from surveys, customer interviews and focus groups to understand exactly how users engage with an organization.
Mythology Marketing System - The Full StoryMythology LLC
How does your organization build brand, revenue and relationship? Is your marketing ad hoc, confusing and lack consistency? You may need the Mythology Marketing System.
Customer Segmentation In eCommerce (11 Used Cases)Pawan Kumar
Segmentation helps you to categorize your subscribers/customers in the small groups with same interests and preferences. It gives you an idea of sending relevant content. But how to do it?
Here are some practical cases of customer segmentation in eCommerce. Let’s dive right in:
Subscribed 2016: Building, Running and Scaling a Subscription BusinessZuora, Inc.
As business accelerates, it brings new demands and challenges. Are you prepared to keep up with the velocity of internal organizational change, competitive dynamics, and rapidly evolving customer requirements? Marc Diouane, President of Zuora, and Brian Kelly, CEO of Kissmetrics share successful strategies for building, running and scaling subscription businesses.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
In e-commerce today, the concept of customer segmentation offers marketers a powerful means of dissecting their audiences and connecting with consumers on a more personal one-to-one level.
When you leverage data insights and personalization, you can make the customer feel like they are understood. This personalization also allows you to present them with tailor-made solutions to their pain points.
eMarketer Webinar: Reaching the Right Audience—Ad Targeting TrendseMarketer
Join eMarketer Principal Analyst David Hallerman as he explains how getting through to those interested in a marketer’s pitch demands a blend of the right audience, the right medium and the right message.
Whether you need custom banners, bottle glorifiers, point of purchase material, trade show booths or pretty much anything custom designed for your brand, SOBO can help.
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
Whether working internally or externally, technical communicators work as service providers. By actively promoting—marketing—our work, we promote strong relationships with our internal and external clients, satisfaction with our work, and build interest in the full range of services that we provide. This session provides an introduction to marketing technical communication processes in services, including reasons for marketing, the effective use of online and social media to make people aware of our services, and the use of well-timed messages to build and maintain relationships with internal and external stakeholders.
Customer Experience: Customer vs Company. Customers are bombarded by messages. Each message has a cost to company and customer alike. Companies poorly manage messages across channels risking brand value and wasting customers time. Companies need better means, frameworks for understanding and communicating to customers across every customer experience stage.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
“A Recipe for Success: Today’s Integrated Marketing Strategy.”tspellman
MIOD’S CEO, Tricia Spellman, spoke at the Association Forum on what today’s right marketing mix and channels are for optimal profitability and success. Attendees Earned CAE Credit.
A Recipe for Success: Today’s Integrated Marketing Strategy.tspellman
MIOD’S CEO, Tricia Spellman, spoke at the Association Forum on what today’s right marketing mix and channels are for optimal profitability and success. Attendees Earned CAE Credit.
Delivering Locally Relevant Advertising Across ScreensMichael Zarcone
It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
ABCs of Brand Advertising
This hands-on workshop will teach you how top brand advertisers use the web for marketing, what it takes to get their attention and how you can create innovative programs for brand advertisers.
Led by Shari Gunn, Vice President Advertising & Business Development, Kaboodle , Director, Marketing, Hearst Digital Media, VP, Marketing, Primedia’s Automotive Enthusiast Group
2. Macro Environment Market Internal Trends Product Competitors Customer Distribution Channels Evaluation of Previous Marketing Initiatives Strengths, Weaknesses, Opportunities, and Threats Situation Analysis
3. Positives: Reduction in newspaper advertising POP advertising increases impulse behavior Negatives: Increase in Social Media/Digital advertising Display screens are becoming more common Internal Trends
4. The Strive Group Capabilities: Multi color printing, die cutting, litho mounting, 87” dedicated currogator, vacuum forming, metal and wood fabrication Provide their own transportation (Strive Transport Group) Winner of multiple industry awards C2 Media Capabilities: Color copies, digital printing, large format printing, ultra jet direct, screen printing, laminating, kitting and fulfillment Has the other Inca Onset printer Provide their own transportation Digital document management and ordering system (I-Queue) Competitors
6. Points of Difference Quick Turnaround Mass production with minimal set up time Central location decreases time and cost of shipping Online proposal submission ensures quick receipt of customer needs Communications Sales force is minimal and well connected to client needs Multiple inquiry paths among phone, email and fax One central location ensures that all personnel are in constant communication
8. New company that needs to build brand awareness Communicate the benefits of working with Tempt Grow account spending and increase customer base Strengthen client relationships Issues Analysis
9. Grow the company to a total revenue of $10 million dollars in 2010 Increase customer base by 33% in 2010 Objectives
10. Track past and potential customers efficiently Monitor customer satisfaction Build online presence Train new sales representatives/intern Generate additional revenue from current customers Increase customer awareness Strategies
11. Tactics Hire a sales intern Exhibit at industry tradeshows Direct marketing campaign Redesign company’s website Magazine advertisements
12. Full time position, 48 weeks a year. 20 hours weekly on telemarketing efforts 10 hours weekly generating proposals, assisting with general marketing campaigns 10 hours of flexible hours weekly Goals: Identify new customers Provide customer service Maintain CRM database Expected yearly expense - $19,200 Sales Intern
13. 81% of trade show attendees are in a position to influence purchase decisions Buy Advise Approve Guide Industry Trade Shows
14. In-Store Marketing Expo Navy Pier, Chicago - October 5-7, 2010 Expenses - $7,800+ (3 people, 3 days) 10’x20’ Booth Package (includes admission for 10) -$5,900 Travel costs - $1,000 Incidentals - $900 Global Shop Tradeshow Sands Expo and Convention Center, Las Vegas – March 10-12, 2010 Expenses -$4136+ (3 people, 3 days) 10x20’ Booth Space – $761.60 Show Admission - $1,125 Travel costs - $1,350 Incidentals - $900 Industry Trade Shows
15. Industry Trade Shows Update Images with Tempt Photo Flat Screen Television Portfolio Inca Onset Video Inca Image Example Bar Height Table Display Stand DM Piece Business Cards
16. Goal: KeepTempt as a top of mind supplier. Showcase Tempt’s capabilities and provide a constant reminder of the brand $10 in sales for every $1 invested, according to a Direct Marketing Association study last year. Direct Mail
20. Work Proposal form and timingBased on an industry quote, expectations are that Tempt can complete this campaign for less than $2.00 per piece.
21. Goal: Create a strong web presence that more represents Tempt’s capabilities. This will be a 6 page website including 2 interactive flash animations. Home Story Capabilities Media Clients Contact Us SEO and Meta tags will be fully incorporated The total expense is expected to be $2,850 Website
22. As part of the media buy, we want to negotiate advertising space on their website, inclusion of surveys and list rental. Magazine Advertisements Percentage of decision makerswho say their use of digital tactics will “increase” or “increase significantly” in 2009. Base: 878 business decision makers
23. Shopper Marketing Magazine 2 color junior ½ page advertisement quarterly $2,241 per advertisement $8,964 yearly expense 18,200 paid subscribers, $0.123 per impression Magazine Advertisements
24. Target Marketing Magazine 1/3 page black and white advertisement as an invitation to visit the Tempt booth prior to each trade show $3,480 per advertisement $6,960 total expense A free monthly magazine that includes an industry specific focus each month This aspect allows us to segment the reader more effectively Magazine Advertisements
25. Keep same general look Modify the message of the ad copy Print Ad Revisions
26. CRM database $1,200 Intern $19,200 In Store Marketing Expo $7,800 Global Shop Tradeshow $4,200 Booth Construction and Design $3,000 Direct Mail Campaign $2,000 Website Redesign $2,850 Shopper Marketing Advertising $8,964 Target Marketing Advertising $6,960 Total Expenditure Year 1 $56,140 Total Expenditure Year 2 $49,124 Marketing Expenses