Protel - F&B 360 is a trademark of Protel - the leading company in Turkey offering software and hardware solutions to the hospitality industry since 1989. Launched in 2015, F&B 360 helps businesses to connect with their customers and create richer customer experiences.

1. F&B 360
A loyalty program unlike any other

2. About Us ................................................................................. 7
References ............................................................................. 8
What is Protel - F&B 360? .................................................... 9
Mobile Application ............................................................... 10 - 13
Website ................................................................................... 20 - 22
Kiosk ........................................................................................ 14 - 16
Call Center ............................................................................. 23 - 25
POS - Micros .......................................................................... 17 - 19
Customer Relationship Management (CRM) ................. 26 - 32
Dashboards ........................................................................... 33 - 34
Protel
F&B 360
INDEX

3. DO YOU KNOW THAT...
Businesses who invest in customer loyalty are 88% more profitable than their
competitors (Deloitte)
Loyal customers spend twice as much as irregular ones
(CityXsys)
It costs 5 to 10 times more to acquire a new customer than to retain an existing
one (Forbes)
20% of customers generate 80% of sales
(Gartner Group)
70% of customers who joined a loyalty program said they bought more of that
brand’s products (ABI Research)
88%
5 to 10
times
Twice as
much
80%
70%

4. 81% of consumers are more likely to continue doing business with brands that
offer loyalty programs (Bond)
52% of millennials want to use their mobile devices to take advantage of loyalty
programs offered by restaurants, bars and coffee shops (Oracle)
57% of consumers are interested in using their mobile device to check their
points balances, redeem reward points (55%), find a location/store (54%), and
browse reward options (54%) (Bond)
Once a provider loses a customer, 68% of consumers will not go back
(Accenture)
49% of consumers will gladly switch brands for a coupon
(GfK)
81%
57%
52%
68%
49%
DO YOU KNOW THAT...

5. DO YOU WANT TO?
Give your customers a compelling reason to continue to
patronize your brand and resist competitive offers?
Select your most profitable customers / deselect the least
profitable ones?
Organize campaigns to specific segments?
Create brand advocates
Maximize your profit
Segment your customers
Manage customer lifecycle and win back profitable
customers who have already defected?
Build a customer database that contributes to
loyalty and profit?
Reduce advertising costs?
Reduce customer churn
Deal with individual customers
Minimize your costs

6. I F Y O U R A N S W E R I S Y E S
M E E T P R O T E L - F & B 3 6 0

7. 7
Protel - F&B 360 is a trademark of Protel - the leading company in Turkey offering
software and hardware solutions to the hospitality industry since 1989.
Launched in 2015, F&B 360 helps businesses to connect with their customers
and create richer customer experiences.
ABOUT
US
PROTEL has been established and
its partnership with Fidelio
has been started
1980 2015
F&B 360
HAS BEEN LAUNCHED
1989 1994 2009 / 2010
Micros has been established
in USA. Fidelio was
established in Germany
in the late 1980’s
Oracle Hospitality
has acquired Micros
Protel has become a partner of
Micros and begun selling Micros POS
systems instead of Possible
Micros has acquired
Fidelio in the mid 1990’s
201420041990

8. 8
REFE-
RENCES
Caffe Nero
Gobitte
Starbucks
Kırçiçeği
Kahve Dünyası
Doromco...

9. 9
MOBILE KIOSK POS
PUBLISHED API & CRM
ORDERING ENGINE
RES3700 / SIMPHONY
3rd party pos integration upon negotiation
LOYALTY ENGINE
WEB CALL CENTER
WHAT
IS PROTEL-
F&B 360?
Channels
Interfaces
Applications
Integration Layer

10. Protel
F&B 360
MOBILE APP

11. 11
General
Registration
Features
Supports IOS and Android platforms
Easy to navigate
Fast and secure mobile payment process via mobile wallet
User-friendly UI/UX touch
Push-notifications to provide convenience and value to users
MOBILE
APP

12. 12
MOBILE
APP
General
Registration
Features
Users are guided through the scanning process in-app, making in-store
transactions quick and seamless

13. 13
General
Registration
Features
Browsing the menu & ordering & paying
Collecting and redeeming loyalty points / stamps / stars etc.
Monitoring loyalty points / stamps / stars and available campaigns
Receiving exclusive incentives
Monitoring purchases and visits
Promoting products or offers by push notifications
Improving customer service and engaging with customers through mobile
coupons
Multiple gamification options
MOBILE
APP

14. Protel
F&B 360
KIOSK

15. 15
General
Features
KIOSK
A new era for the order process – fast and easy approach
Touchscreen display
State of the art technology
Fast and secure payment solution
Optimal user experience with an innovative view
Greater use of technology to help mitigate rising labor and other costs

16. 16
General
Features
Browsing the menu & ordering & paying
Increasing throughput by reducing queues
Collecting and redeeming loyalty points / stamps / stars etc.
Monitoring loyalty points / stamps / stars and available campaigns
Increasing revenue and public awareness of available campaigns
The customer’s order is communicated directly to the kitchen
Drawing in millennials and reducing costs
KIOSK

17. Protel
F&B 360
POS - Micros

18. 18
POS -
Micros
General
Features
Integrated end-to-end solutions
Unique and innovative customer service
Quick and easy transaction process
Smooth and seamless customer experience
Business solutions that increase speed of service

19. 19
POS -
Micros
General
Features
Recognizing and applying available campaigns once the mobile QR code
is read by the barcode reader
Displaying the discount achieved by the customer in the check automatically,
enabling the check to be closed accordingly
The same process is available for loyalty cards as well
Reading the coupons printed on magazines or brochures

20. Protel
F&B 360
WEBSITE

21. 21
WEBSITE
General
Features
Designed to connect business communities to their customers
like never before
An extensive selection of professionally designed website templates
that are fully customizable
Aesthetically designed
Unique experience for unique services

22. 22
WEBSITE
General
Features
Browsing the menu & ordering & paying
Collecting and redeeming loyalty points / stamps / stars etc.
Monitoring loyalty points / stamps / stars and available campaigns

23. Protel
F&B 360
CALL CENTER

24. 24
CALL
CENTER
General
Features
Isnet, 3rd party call center company, is integrated with Micros
Professional call center agents
Minimized call queues

25. 25
CALL
CENTER
General
Features
Recognizing the customer
Call routing - stating the precise branch based on the location
Applying campaigns viable for the channel

26. Protel
F&B 360
CRM

27. 27
RFM Analysis is a marketing technique used for analyzing customer value.
You may track how recently a customer has purchased (Recency), how often
he purchases (Frequency) and how much he spends (Monetary).
RFM model gives you a historic picture of what your customers are like, but it’s
also a great indicator of what your next objectives should be.
Analyze Your Customer’s Demographic Data,
Star History and Purchase Habits at a Glance
CRM

28. 28
CRM
Select the Customers via Demographic Data and Purchasing
Behavior by the Customer Profile Tool. Segment Your Customers
and Organize Campaigns to the Target Audience

29. 29
CUSTOMER SEGMENTATION PROCESS
Accurate customer segmentation allows
engaging with each customer in the most effective way and
increases the customer life time value.
Segmentation increases competitiveness, brand recall, brand
equity, customer retention and communications. In other
words, it affects profitability.
Using the large amount of data available in CRM,
identify discrete groups of customers with a high degree of
accuracy based on demographic, geographic psychographic
and behavioral indicators.
A segment-orientated marketing approach increases chances
for up-selling and cross selling.
CRM

30. 30
Use the Campaign Builder Tool to Define
the Campaign Rules
CRM
Campaign builder enables to set the time period, exclusivity and limits
of the campaign.

31. 31
CAMPAIGN MODELS
Event - Based
Promotions
Exclusive offers
Point campaigns form the basis of your loyalty program. Your customers earn
points, stars or stamps whenever they make a purchase from you.
Points may be redeemed for discounts or used as a payment method.
Event-based marketing campaigns improve brand recognition and triggers cus-
tomer behavior. Such campaigns drive profit-making opportunities.
Promotion campaigns offer discounts or free items on a transaction once the
conditions are fulfilled. It is feasible to drive any combination of rules.
Exclusive offers target your best customers who has a compelling reason to
resist competitive offers. You can attain true loyalty if you are committed to a
win-win relationship with your customers.
Earn 3 points for each transaction
Earn extra 2 points on your birthday as our gift
Earn extra 5 points on our brand’s anniversary
During 12:00 – 13:00 PM, buy an XL menu and get a free cup of ice cream
Get a cup of Turkish coffee and have the second one with 50% discount
Try our new taste “ABC” and have a glass of juice for free
Collect 10.000 points this quarter and get a free ticket for Adele concert
Be our favorite customer this year and enjoy the weekend at D-Hotel Maris
Try all the items on the menu this month and win a 2 hour introductory lesson for kite boarding
Get a cup of coffee in all of our branches and have your lunch with our CMO
Visit our new branch today and have your Turkish coffee with 50% discount
Get a free menu once your total transactions amount to 100 TL this month
Visit at least 3 of our branches this week and have a free cup of coffee
Points / Stars / Stamps
CRM

32. 32
Use the communication builder to directly
communicate with your customers
Create templates which are converted into messages to be delivered to your
specified segment of customers.
Inform your customers when a new campaign is launched or a new branch is opened.
The engine sends messages via:
E-mail *
SMS *
Push notification
Mobile Application
Web Application
* Email and Sms channels require integration with local third party providers.
CRM

33. Protel
F&B 360
DASHBOARDS

34. 34
DASH-
BOARDS
Use the dashboards to analyze the success
of your business at a glance

35. FB-25-0916
www.protel.com.tr | +90 850 333 77 85