Trade Sales Promotion Technique
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Point-of-purchase displays and training programs for dealer employees aim to boost impulse buying and effective selling of products. Push money in the form of extra commissions encourages retail employees to promote specific products. Trade discounts provide payments to distributors for performing functions like distribution and sales to incentivize movement of goods through the sales channel.
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Consumer promotion
Consumer promotions are marketing tactics used to stimulate demand for a product through limited-time offers like discounts, free samples, or bonuses. The goals are to attract new customers, encourage brand switching, clear inventory, or combat competitors. Common types include coupons, discounts, free trials, buy-one-get-one deals, rebates, and contests. Promotions target both consumers directly with tactics like samples, and retailers to gain shelf space through trade deals. An integrated marketing communications approach coordinates different promotional tools with advertising.
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This document presents information on sales promotion from a presentation by Dinesh Nikam. It defines sales promotion as a short-term incentive used to encourage consumers to buy products. Various sales promotion tools are discussed, including consumer promotions like samples, coupons, and premiums, as well as trade promotions targeted at retailers. The objectives, strengths, and limitations of sales promotion strategies are also outlined. The document concludes by discussing how to develop, pretest, implement, and evaluate an effective sales promotion program.
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This document discusses sales promotion strategies. It defines sales promotion as providing incentives to buy, as opposed to advertising which gives reasons to buy. Sales promotion budgets often exceed advertising budgets. Reasons for this include management being more open to promotional spending and pressure on managers to achieve targets. Promotions are used to spur short-term buying by offering incentives for a limited time. Promotions come in two forms: trade promotions that incentivize retailers and consumer promotions that directly incentivize customers. Effective promotions provide significant customer value and are part of an overall marketing plan with clear objectives and strategies.
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Sales promotion aims to directly induce customers to purchase products through short-term incentives. The objectives of sales promotion include getting customers to enter a store, convincing them to purchase products inside, and persuading them to buy larger quantities or additional products. Promotional tools used in sales promotion include coupons, contests, demonstrations, referral gifts, product promotions, samples, frequent shopper programs, and point-of-purchase displays. Promotions are also directed at trade members through events like trade fairs and exhibitions.
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Trade promotions,,,,
Trade promotion refers to marketing activities between manufacturers and retailers to increase demand for products in stores. This includes discounts, displays, demonstrations, and bonuses. Trade allowances are rebates or fees paid to retailers to stock or remove products. Trade incentives reward retailers for performing functions like co-op advertising. Trade shows are events where buyers can learn about new products and make purchasing decisions.
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Sales promotion aims to influence customers and build market share through short-term tactics that reinforce brand image. Common tools include cash-back offers and event sponsorship. Cash-back offers provide incentives for customers to purchase products by partially refunding the price or offering bonus items for a limited time. Event sponsorship allows brands to associate themselves with events and create experiences that connect with customers and portray the brand personality. The choice of promotion tools depends on factors like the purpose, scale of the campaign, and anticipated customer interest.
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The document discusses various sales promotion tools including consumer promotions using samples, coupons, and premiums; trade promotions like price discounts and free goods; and business promotions such as trade shows, sales contests, and specialty advertising. It also covers objectives of sales promotion like stimulating trials, increasing repurchase rates, and adjusting to supply and demand variations. Public relations tools mentioned include press releases, product publicity, corporate communications, and sponsorships to promote products, services, and corporate image.
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Sales promotion consists of short-term incentives to encourage immediate or earlier purchase of products and services. Whereas advertising focuses on reasons to buy, sales promotion emphasizes reasons to buy now. Sales promotion makes up 77% of marketing expenditures on average for consumer packaged goods companies. Popular sales promotion techniques include buy-one-get-one-free offers, loyalty programs, discounts, coupons, competitions, and free samples. Marketers must carefully plan sales promotion programs by determining incentive size, participation criteria, promotion period, and evaluating the program's effectiveness and returns on investment.
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Sales promotion tools are used by manufacturers to increase product sales. These include free samples, premium offers, exchange schemes, price discounts, coupons, fairs and exhibitions, bonus points programs, money back guarantees, and scratch and win contests. While sales promotions boost short-term sales, they can also increase price sensitivity and reduce brand loyalty over time if overused.
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Sales promotion includes short-term tactics to provide added value or incentives to consumers, wholesalers, retailers, or salespeople to stimulate immediate sales. The objective is to build awareness, create interest, and increase short-term sales volume. Common consumer promotion tools include free samples, coupons, discounts, buy one get one offers, and combo packs. Major trade promotion tools given to retailers are price discounts, advertising allowances, free goods, and point-of-purchase displays to encourage purchasing and stocking certain products. An example given is Nike providing a 40% discount to attract new customers, increase store footfall, and clear existing stock.
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Public relations is the management function of establishing mutually beneficial relationships between an organization and the publics on whom its success or failure depends. It involves evaluating public opinions, defining policies and procedures, executing communication programs, and fostering positive relationships. The objective of public relations is to influence stakeholder perspectives through activities like speaking engagements, awards, press relations, and employee communications. Its scope includes political, community, employee, and financial relations.
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Sales promotion trade shows, events management and sponsorship
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PLC
This document summarizes the product life cycle of Maggie 2-minute Noodles, which were introduced in India by Nestle in 1982. It took Nestle several years and significant investment to establish the brand in India, but it now enjoys around 90% market share in the instant noodles category. Over the years, Maggie has launched various new product lines tailored to different consumer segments, such as atta noodles targeted at health-conscious consumers and cup noodles targeted at office workers. Currently, Maggie is the leading brand in India as well as globally, with annual sales of over 55 crore rupees in India alone.
CONSUMER BUYING BEHAVIOR
The document discusses the stages of the consumer buying process and factors that influence consumer decision making. The consumer buying process involves searching for, selecting, purchasing, using, and disposing of goods and services to satisfy needs and wants. Key individual factors that influence consumer decision making include perception, motivation, learning, and personal values, beliefs and attitudes.
Marketing Enviroment
The document classifies the environmental factors affecting marketing into internal and external environments. The internal environment includes controllable factors within a firm's control like top management, finance, R&D, manufacturing, and purchasing. The external environment consists of uncontrollable macro factors like economic, technological, political, and cultural forces, as well as micro factors in a firm's industry.
What is Marketing
Marketing involves identifying and satisfying customer needs through an exchange process. It is a management process that creates and delivers products and services with value for customers to earn a profit. Marketing differs from selling by focusing on anticipating demands rather than pushing existing products. Its scope includes product planning, advertising, sales, branding, distribution channels, and after-sales service. Core concepts are needs, products, value, exchange, markets, and relationships.
Sales Promotion
Sales promotion is a promotional mix technique that uses consumer and trade promotions to boost sales. Examples of consumer sales promotions include contests, coupons, loyalty programs, cents-off deals, price-pack deals, and free-standing newspaper inserts with coupons; trade sales promotions target retailers and wholesalers with techniques like loss leaders and point-of-purchase displays. The document outlines different consumer sales promotion techniques like loyalty reward programs, cents-off deals, price-pack deals, coupons, and free-standing coupon inserts in newspapers.
Sales Management
The planning, direction, and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks
Marketing Mix
A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.
Market Segmentation
Market segmentation is the process of dividing a large homogenous market into clearly defined subgroups of customers with distinct needs, characteristics, or behaviors. The goal is to allow companies to design tailored marketing mixes for each segment to better meet customer expectations. Key factors in segmentation include clearly identifying segments, measuring segment size, accessibility, and ensuring segments are appropriate for a company's resources. Common bases for segmentation include behavioral, demographic, psychographic, and geographic differences. Benefits of segmentation include increased sales, better customer satisfaction and feedback, and reduced costs from avoiding ineffective advertising.
1.
The term green marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association held one of the first workshops on ecological marketing in 1975, which resulted in one of the first books on green marketing. Green or environmental marketing consists of all activities designed to generate exchanges to satisfy human needs and wants with minimal detrimental impact on the environment. It includes green products that are manufactured through green technology and cause no environmental hazards.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Trade Sales Promotion Technique
- 2. Point-of-purchase displays: Used to create the urge of "impulse" buying and selling your product on the spot. Trade Sales Promotion Technique
- 3. Training programs: dealer employees are trained in selling the product. Trade sales promotion technique
- 4. Push money: also known as "spiffs". An extra commission paid to retail employees to push products. Trade sales promotion technique
- 5. Trade discounts (also called functional discounts): These are payments to distribution channel members for performing some function . Trade sales promotion technique