This document discusses Walmart's use of forecasting models and methods to predict sales. It describes both qualitative and quantitative forecasting techniques, including the Delphi technique, sales force opinions, regression analysis, exponential smoothing, and moving averages. The document outlines Walmart's sales forecasting process and system architecture, and shows how Big Data tools like Hadoop and Tableau are used to analyze sales data from multiple stores and visualize forecasts. The conclusion emphasizes how sales forecasting helps Walmart optimize operations, inventory, and staffing to meet customer demand and maximize profits.
Online Retailing, Amazon is the place where you can buy books or any other things through online. The case talks about EDN system which needed to be built by the Amazon's Europe to improve their business process in those Areas.
This PowerPoint examines the corporate structure of Target in a strategic manor. See how it compares to its competitors and why it is one of the leading retailers in today's society.
Introduction to Wal-Mart
An American public corporation that runs a chain of large discount department stores & warehouse stores.
World's largest public corporation by revenue.
Largest private employer in the world.
Fourth largest utility or commercial employer.
Largest grocery retailer in the United States.
Largest toy seller in the United States.
World’s biggest retailer.
Online Retailing, Amazon is the place where you can buy books or any other things through online. The case talks about EDN system which needed to be built by the Amazon's Europe to improve their business process in those Areas.
This PowerPoint examines the corporate structure of Target in a strategic manor. See how it compares to its competitors and why it is one of the leading retailers in today's society.
Introduction to Wal-Mart
An American public corporation that runs a chain of large discount department stores & warehouse stores.
World's largest public corporation by revenue.
Largest private employer in the world.
Fourth largest utility or commercial employer.
Largest grocery retailer in the United States.
Largest toy seller in the United States.
World’s biggest retailer.
Retail Marketing and Advertising
Retail Marketing Strategies;
Strategic Positioning;
Retail marketing mix;
Customer relationship management;
Direct marketing;
Micro marketing in retailing, and
Advertising in retailing.
Forecasting is a necessary and efficient tool that can give a company plenty of competitive advantage. Traditional methods of sales forecasting focused primarily on roll up of committed sales deals display intrinsic weakness due to their monotony of strategy across agreed sales period. This tends to produce inaccuracy in sales forecast, promotes sandbagging and reduces sales motion. Enhanced models centered on identifying weighted revenue through probabilities for opportunities by category also fail to recon in swing deals and ignores new opportunities in the pipelines. In this paper, I propose a better, dynamic method based on probabilities customized for each sales period.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
6. Walmart: Sales force Composite
Many household products are sold by various subsidiaries of the retail store network which
are geographically located at various locations.
Supply chain inefficiencies will occur at different locations when the market potential will
not evaluated by the retailers. Many times it is not easy for the retailers to understand the
market condition at various geographical locations.
The organization of retail store network has to understand the market conditions to
intensify its goods to be bought and sold so that many number of customers get attracted
in that direction. Business forecast helps retailers to visualize the big picture by forecasting
the sales we get a general idea of coming years if any changes are needed then those
changes are done in the retail store’s objective so that success is achieved more profitably .
7. Walmart: Sales force Composite
• It also helps the customers to be happy by providing the products desired by them
in desired time, when the customers are happy then they prefer the store that
provides all the resources they need to their satisfaction by this the sales in the
particular store in which the customers purchase more items increases causing more
profit.
• The forecasting of sales helps to know the retailers the demand of the product.
• understanding the retail store business’s driving factors by analyzing the sales data
of Walmart store that is geographically located at various locations and the forecast
of sales for coming 39 weeks is done.
• By sales forecasting composite the retail networks are supported so that the
resources can be managed efficiently.
8. IMPLEMENTATION OF SALES FORECASTING
Sales Forecasting System Architecture
Architecture is the most important aspect of any system.
Fig.1 represents the system architecture.
10. The Forecasting Process
The process of forecasting is a group of methods to predict the sales. It is initiated after
determining the objective,selection of dependent and independent variables are done. The
forecasting results like sales data or the number of employees to be appointed in the upcoming
year. The market factor include the factors like products existence in the store, its quality and the
demand of the item .
Market index is a market factor that is expressed as the amount of percentage relatively with
some base content. When the market index is increased then the industry sales is increased. The
index consists of many market factors like price, population of the area, personal income that is
disposable .
Then in the forecasting process the procedures of forecast and methods that are useful for data
analysis are determined .If the procedures were not used in prior then the firm may want to test
the procedures. Then gathering and analyzing of data is done. Certain assumptions are made
about the forecasted sales. Then the sales forecast is finalized as the time passes and the results
are evaluated.
13. the combination of all graphs
Fig-6: the combination of all graphs, Fig-6: a represents sales and store, Fig-6: b represents store, departments, sales bubble
chart, Fig-6: c represents weekly sales and departments, Fig-6: d represents weekly sales and year (daily sales)
16. Conclusion
Shopping malls / shopping centers plan to attract the customers to the store and make profit to the
maximum extent by them.
Once the customers enter the stores they are attracted then definitely they shop more by the special
offers and obtain the desired items which are available in the favorable cost and satisfy them.
If the products as per the needs of the customers then it can make maximum profit the retailers can
also make the changes in the operations, objectives of the store that cause loss and efficient
methods can be applied to gain more profit by observing the history of data the existing stores a
clear idea of sales can be known like seasonality trend and randomness.
The advantage of forecasting is to know the number of employees should be appointed to meet the
production level. Sales drop is bad thing forecasting sales helps to analyze it and it can overcome
through the sales drop to remain in the competition forecast plays a vital role.