11. Total likely consumption of Product. MeritsDemerits 1) It comes directly from 1) Customers may misjudge. customers. 2) It is easy & inexpensive. 2) Consumers may get confuse due various alternatives.
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13. Under this method, the salesmen have to report to the head office, their estimates of expectations of sales in their territories.
14. Also referred to as “Hunch Method "of Forecasting.E.g. Information obtained from retailers and wholesalers.
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16. Views of Experts in their respective fields are taken.