- Colgate Palmolive was founded in 1806 and is headquartered in New York, producing oral care, personal care, and household products. It established operations in India in 1937 and began manufacturing in 1967. - The company sells products through a sales hierarchy, with distributors receiving a 35% margin who sell to wholesalers at 11-12% margin and retailers at 10% margin. - Distributors place weekly orders twice with Colgate Palmolive and receive no preset targets, wholesalers order weekly once, and retailers order weekly from distributors.

1. Rohan S Telang
Rohan Javagal
Rishan Rathi
Rishab Singrodia
Sagar S

2. Colgate Palmolive
• Founded in 1806 by William Colgate.
• American company headquartered in New York, USA.
• Worldwide consumer products company involved in production,
distribution and provision of household, health care and personal
products
• 1937, CP incorporated in India, launches with Colgate Dental
cream.
• 1967, started manufacturing operations in Mumbai, India.
• Into Oral care, Personal products and Dish Washing.

3. Colgate Palmolive: Product Groups
Colgate Palmolive
Oral Care
[Brand Colgate]
Toothpaste
Toothpowder
Toothbrush
Mouthwash
Kids Products
Speciality Product
Personal Care
[Brand Palmolive]
Liquid Hand
Wash
Household Care
[Brand Axion]
Dish Washing
Paste

4. Distributor
Name: Suresh
Location:
Hosahalli, Vijaynagar,
Bangalore

5. Order of Sales Hierarchy, Distribution and
Margins
Colgate
Palmolive
[Warehouse]
Distributor 1
[Suresh] [35%]
Wholesalers
[11% - 12%]
Retailers
Supermarkets
[10%]
Retailers
[10%]
Distributor 2
:
:
Distributor X

6. Payment Terms
Colgate Palmolive
[Warehouse]
Distributor
Full Payment
Wholesalers
[Cash and Carry]
Supermarkets
[7-15 days Credit]
Retailers
[7-15 days Credit]

7. Volume Discounts
• Promotional offers and
volume discounts vary
based on the demand.
• The wholesalers get a
volume discount of 1%-
2%, regularly on all
products over the retailers,
which was reflected in the
margins. Over and above
that they get an additional
1%-2% on specific
products, enabling them
to pass on the same to
their retailers.
The supermarkets and
retailers get 1% - 2%
volume discounts on fast
moving sizes of 100gms,
upon purchase of 100 or
more units. This keeps
rotating over varied
products.

8. Frequency of Orders
Colgate
Palmolive
Distributor 1
[Weekly Twice]
Wholesale
[Weekly once]
Supermarket
[Weekly once]
Retail Stores
[Weekly Once]

9. Order Quantity
Distributor
Target Set by CP
Wholesalers
No pre-set targets by
Distributor
Supermarkets
Targets set by
Distributor
Retailers
Targets set by
Distributor

10. Order Forms
• CP distributors do not use
order quantity forms any
more.
• They have been provided with
an app to collate and manage
bookings.
• Distributors are given a
software by the name
DMS(Dealer Management
System) which is used by the
them to take orders when they
go to a retailer.

12. Thank You…