This document outlines Red Bull's social media campaign on Snapchat called "Less is More" to promote responsible consumption of their energy drinks. The objectives are to retain customers and increase their customer base by addressing health concerns. The campaign uses a Red Bull filter on Snapchat along with a share and challenge feature to encourage users to share stories promoting responsible consumption. It measures the impact through Snapchat analytics, social media engagement, app downloads and market share analysis to evaluate the campaign's effectiveness.
This ppt covers briefly the advertisement strategies of redbull, its strength and weaknesses. The ppt is based on the case study present in the book of Marketing Management by Philip Kotler.
This ppt covers briefly the advertisement strategies of redbull, its strength and weaknesses. The ppt is based on the case study present in the book of Marketing Management by Philip Kotler.
Samsung - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Samsung
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Rosa Magana, Nero Chen, Sooji Kim, Stuart Jennings
Red Bull is an Austrian-produced energy drink that competes in a very narrow niche of the carbonated soft drink market.
Research about History, Product, Market, Sales, Challenge, ...
Researcher: Mehran Nassiri, Zeinab Arij, Sanaz Shojaei
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Samsung - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Samsung
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Rosa Magana, Nero Chen, Sooji Kim, Stuart Jennings
Red Bull is an Austrian-produced energy drink that competes in a very narrow niche of the carbonated soft drink market.
Research about History, Product, Market, Sales, Challenge, ...
Researcher: Mehran Nassiri, Zeinab Arij, Sanaz Shojaei
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
5 Best Practices to Grow and Mobilize Your Fans To Become Your Brand AdvocatesSocial_Twist
There are fans and then there are superfans. These are your best customers who not only advocate your brand but have enough clout in their social circles to influence decisions and motivate actions. As elusive as they may seem, some brands have figured out how to motivate them and have linked the outcomes of their actions to measurable ROI. We combed through 300+ hugely successful social marketing campaigns that involved sweepstakes, contests, coupons, etc. and have reached millions of consumers in the past year. Here are the top 5 tactics brands adopted to create a community of fans so engaged they became their best advocates.
Social media a luat locul mediilor tradiționale de marketare iar ZMOT, cunoscut și ca Zero Moment of Truth este cunoscut ca barometrul care dicteaza noile trenduri, kilometrul zero decizional.
The Complete Guide to Instagram Stories for Brand MarketersIgnite Social Media
t’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand marketers to leverage. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients.
So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.
Read the full blog post here: https://www.ignitesocialmedia.com/instagram-marketing-2/the-complete-guide-to-instagram-stories-for-brand-marketers/
Contact Ignite Social Media: https://www.ignitesocialmedia.com/contact/
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Strategies to Improve Facebook VisibilitySpendsetter
Your brand’s presence on Facebook contributes to your overall brand awareness more than ever before. With Facebook organic reach seemingly on a constant decline, you need to find low-cost, strategic ways of improving your brand’s visibility. If you don’t, the thousands of other brand pages will push your posts out of your audience’s News Feeds.
In this webinar presentation, learn how to increase visibility without spending all your budget, and ways to incentivize your fans to spread your content for you.
Download this December 2012 Shoutlet webinar to learn how to successfully apply holiday campaign momentum to create future social marketing opportunities.
We cover:
- Examples of creative campaigns that are delivering long-term value
- Tips to leverage contests and designed Facebook apps
- Four practical ways to get the most out of your campaign
- A metrics checklist you can use to analyze your success
Social Media Marketing: Why it is important for the growth of your businessAbhishek Panwar
Learn why Social Media Marketing is important for the growth of your business.
Benefits of Social Media Marketing for your business:
- The wide reach of Social Media
- Customer Engagement
- Customer Insights
and more .....
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
Get Ahead with YouTube Growth Services....SocioCosmos
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Unlock TikTok Success with Sociocosmos..SocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Your Path to YouTube Stardom Starts HereSocioCosmos
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3. Why the campaign ?
“Responsible consumption of Red Bull avoiding any
adverse health effects”
Rational:
• Lots of focus/talk on health effects of energy drinks
in the market.
• To gain an upper hand on the discussion on health
aspects of the energy drink segment.
5. Objectives:
• Customer retention and avoiding customer erosion [to health
concerns]
• Increase customer engagement and presence on the app
platforms
• Increasing customer base to include competitors customers
Target Audience:
• Existing customers
• Competitor's consumers who have a tolerance towards
consumption of energy drinks and have crossed the price
barrier.
6. Idea:
A little of Red Bull can give you a lot, and hence one
can consume it responsibly.
Campaign Line:
Less is more.
[A little of Red Bull gives you sufficient energy]
8. Snapchat has enlisted Neilson
The swipe-up rate for Snap Ads is 5x higher than the
average click-through rate on comparable platforms.
Snaplytics provides metrics such as:
Opens: Unique Views
Screenshots: Total screenshots
Completion Rate: Percentage that saw the entire story
Open Rate: This is the percentage of your estimated
total followers
9.
10.
11. The Process
Team Snapchat
Notification and
Snap [complete
your story of less is
more]
Red Bull Filter
Share and
Challenge option
Flash Notification:
Share with Red Bull
and Challenge
Friends
Redirects to Play
store/ App store
Download the Red
Bull App
App
Challenge
Share on SM
Compilation of apps
Discover Videos on
Red Bull Snapchat
account
Featured Videos on
Red Bull SM Pages
Measure of impact
and analysis
12. Team Snapchat Video and Notification
Less is More!
The new Red Bull filter is up.
Create and share your story of less is more.
Let the world know.
Happy Snapchatting !
14. Share and Challenge Option
Share and Challenge
Once the filter is used the
user will find an additional
option of Share and
Challenge in addition to My
Story and My Memories
15. Flash Notification
Share your story with Red Bull and
get featured. Challenge your friends
to post their stories of less is more..!
Upon selecting Share and
Challenge a flash notification
will appear on the Snapchat.
17. Red Bull App
Share with Red Bull
Challenge Your Friends
Blog and More…
The new consolidated app
with Share, Challenge, SM
and Blogs being the primarily
featured.
18. Discover
Videos shared via the app will
be randomly posted under the
featured videos on Red Bull
Snap ID.
19. Featured Videos on Red Bull Snap ID and SM
Snap ID
featured videos
will also be
posted on the
SM pages of
Red Bull
These videos will
get posted with a
hash tag.
#LessIsMore
21. Calenderization
• The launch will be on 1st April 2017, Saturday marking 30th
year anniversary of the first Red Bull sale.
• The date also falls on a Saturday, a weekend start leading to
potentially more snapchat posting.
22. Value Addition for Snapchat
• Increased traffic for Snapchat
• Association with brand “Red Bull”
• Content association, Red Bull being well known for
online content
• Proof of concept for corporate filters and reaction to
campaign
• Estimation on ROI of Snapchat as a campaign vehicle
• Modification to Snapchat app for such campaigns
23. Measureable Goals
• Snaplytics [Opens, Sceenshots, Completion rate, Open
Rate]
• SM analytics [Shares, Views, Likes, Comments,
Retweets, Impressions, etc.]
• App Downloads
• App Analytics [DAU, MAU, Stickiness, etc]
• Market Share impact analysis on self and competitors
