Red Bull is an energy drink company founded in 1987 that is available in over 169 countries. It produces over 60 billion cans per year and has a strong online presence across multiple platforms like its website, Facebook, Twitter, Instagram, YouTube, and Red Bull TV to engage customers through sports and adventure content. The company focuses on building its brand around themes of thrill-seeking and pushing boundaries rather than solely promoting its products.

1. Rohan S Telang Nikita Agrawal Ankita Agrawal Vivek Mittal

2. Founded in 1987
169 countries
60 billion cans
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3. Website
Stats
How popular is
redbull.com?
• Daily Unique Visitors:
124,500
• Monthly Unique
Visitors: 3,735,000
How fast does Redbull.com
Load..?
Average of 1.494 seconds
[58% of sites are slower]
• Daily Page views: 241,530
(1.94 per visitor)
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Source: Hyperstat.com

4. Global Website Ranking
4
Source: Alexa.com

5. Wheredo redbull.com's visitors come from?
Search
Traffic
Top Keywords
[% of search traffic]
red bull 12.32%
Matilda rapaport 8.58%
Redbull 5.28%
Fifa 17 1.47%
Keywords
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Source: Alexa.com

6. UpstreamSites
Which sites did people visit immediately before this site ?
Total sites linking to redbull.com
6
Source: Alexa.com

7. Search Analytics
7
Source: Alexa.com
Source: Alexa.com

8. Where do people go on redbull.com
Audience Analysis
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Source: Alexa.com
Source: Alexa.com

9. • Draped in Red Bull colours
• Highly focused on thrill, adventure seeking, and great stories of pushing boundaries
and not on products. Subconscious messaging about the brand Red Bull.
Red Bull Website
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10. • They have merchandising on the website with the sports teams they associate with.
• Experience sharing by sports and music personalities.
• Visitors can engage in their interests [games, video content, shopping, personal
stories of athletes etc.]
• Quick search option, a word cloud of all events, sports, adventure, training, music
• Hot topics: Most talked about feature events
• Navigation: Easy,
efficiently categorised.
• Constant updates on
upcoming sports, music
and featured events.
• The website brims with
multimedia and
interactive aspects.
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11. Facebook
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12. Facebook Activity
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13. Facebook
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14. Facebook Key Takeaways
• Extensive video content
• Photos they post on Facebook are mind blowing
• The concept that Red Bull ‘gives you wings’ is really reflected in
all the images they use, where the people involved in certain
sports look like they are flying – every image they use is an
action shot.
• Captions for content on Facebook are short and snappy.
Eg: ‘not-so-easy, rider‘ ‘waking the grotto‘ and ‘it all got very
interesting in Mexico‘.
• They also take time to reply to comments on their content
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15. Twitter
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16. Twitter
Joined November,2008
Much of their content on
Twitter is image based
Much more laid back and
informal
Captions and hashtags are
short yet captivating
On Twitter, Red Bull seem to be a lot more playful which makes for some great
word play and amusing captions. This really shows off the human side of the
brand and makes their Twitter feed unique over the competition
Red Bull often retweets and tags certain users and celebrities in their posts. They
take the time to engage with their followers and try to motivate them.
Motivating people to do the best they can is a great way for Red Bull to showcase
their brand values and beliefs whilst also involving their followers 16

17. Instagram
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18. Instagram
Perfect mix between image and video.
The images posted carry a story behind them, tagging
different people in unique situations
Focus on ‘gives
you wings’ in
many pictures
whilst they
show photos
at incredible
heights
They personalise their Instagram
account by posting their favourite
pictures of people with the Red Bull
cans and pictures of people in unique
and adventurous situations and
environments 18

19. Youtube
• 5396097 Subscribers / 1,538,461,130 views / Joined Sep 22, 2006
• Long duration videos also exists as opposed to other platforms with a
variety of content that appeals to different audiences
• Sober videos on personalities, providing insight into peoples lives &
dreams.
• Separate discussion segment for customers to comment on Red bull 19

20. Youtube
• Varied channels exists on the Red Bull’s YouTube page, that caters to varied
categories.
• Also varied playlists curated by Red Bull exists, that allows one to
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21. Red Bull Blog
Red Bull features
blogs on almost
every online
platform that it
has. Each of the
categories have
blogs attached to
them.
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22. Red Bull TV
Red Bull TV is a global multi-platform channel, distributed digitally
on connected TVs, smartphones, tablets, and on its website
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23. Red Bull TV
The channel is available
globally and free of
charge
The channel is a home for
live events, programs and
movies on sports, music,
and lifestyle/culture,
including unbranded
original programming
It also features past
events and gives details
on featured future
events.
It has experience
enhancement features. 23

24. The Red Bulletin
The focus of the bulletin is content marketing
focused on creation of storytelling material that
attracts readers, viewers and listeners to a brand.
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25. The Red Bulletin
Instead of the
commercial, be the
show. Instead of the
banner ad, be the
feature story. The value
returned is often that
people associate good
things with — and
return to engage with —
the brand.
It also has a printed
edition and a app
version.
Tag Adventure
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26. Red Bull Content Pool
Red Bull Content Pool features more than 90,000 high-quality
photos and over 15,000 HD videos, all available for download
with all rights cleared for editorial use.
Content can be licensed for broadcasting, home
entertainment or any other commercial use.
A unique media
platform presenting
its broad-asset
portfolio in the
fields of print, TV,
film, online and
mobile
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27. Red Bull Online Games
The primary focus is customer engagement
Gamification strategy is to get the customer involved emotionally,
learning and associating with the brand.
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28. Crisis Management
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29. Crisis Management
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