The document summarizes surveys of consumers of Parle-G and Walkers biscuits in India and their socio-economic classification (SEC). For Parle-G, the surveys found consumers from SEC classes A2, D1, and C1 with varying levels of education and durable goods ownership. For Walkers biscuits, all surveyed consumers belonged to SEC class A1, were graduates or post-graduates, and owned between 9-10 out of 11 listed durable goods, lacking only an air conditioner or agricultural land.
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
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Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Parle-G
• Parle - G, is a brand of biscuits,
primarily eaten as a tea-time snack,
manufactured by Parle Products.
• Parle Gluco biscuits came into being
in 1939 and renamed Parle - G in
1980’s.
• Parle - G is the largest selling biscuit
brand in the world. [Nielsen report of
2011]
• Today it is available across 6 million retail stores in India in packs of
Rs 2, Rs. 3 Rs. 4, Rs. 5, Rs. 10, , Rs. 20, and Rs. 60
2
3. Walkers - Toffee and Pecan Biscuits
• Walkers Shortbread is a Scottish manufacturer of shortbread, biscuits,
cookies and crackers, founded in the year 1898 in Aberlour, Scotland.
• In India Walker's products are sold at Godrej Nature's Basket stores.
• The Toffee and Pecan variety is baked with chewy toffee pieces and
crunchy American pecan nuts.
• It is available in a 150 grams pack, consisting of 9 pieces, at a cost of Rs
299/-.
• Nature’s Basket
stores have 24
varieties of
Walker's biscuits
assortments.
3
4. Parle - G: SEC Survey Results
Chief
Earner
Education
level of chief
earner
Number of
durables
owned
Durables
not owned
SEC
Class
Somashekhar Graduate 8
Air Conditioner, Agricultural Land, Two
Wheeler
A2
Revanna Graduate 8 Air Conditioner, Washing Machine, Laptop A2
Nagendra
School Up to
4 Years
3
LPG, Two Wheeler, Colour TV,
Refrigerator, Washing Machine, Four
Wheeler, Air Conditioner, Agricultural Land
D2
Raju SSC 3
Two Wheeler, Colour TV, Refrigerator,
Washing Machine, Laptop, Four Wheeler,
Air Conditioner, Agricultural Land
D1
Vijay
School 5-9
Years
5
Two Wheeler, Washing Machine, Laptop,
Four Wheeler, Air Conditioner, Agricultural
Land
C1
4
5. Walkers Biscuit: SEC Survey Results
Chief
Earner
Education level
of chief earner
Number of
durables owned
out of eleven
Durables
not owned
SEC
Class
Mohan Kumar Post Graduate 10 Agricultural Land A1
Satish Kumar Graduate 10 Agricultural Land A1
Rajesh
[Interviewee:
Surekha]
Graduate 9
AC, Agricultural
Land
A1
Shraddha Post Graduate 9
Two Wheeler,
Agricultural Land
A1
Milan Pareikh
[Interviewee:
Khushbu]
Graduate 10 Agricultural Land A1
5
![Parle-G
• Parle - G, is a brand of biscuits,
primarily eaten as a tea-time snack,
manufactured by Parle Products.
• Parle Gluco biscuits came into being
in 1939 and renamed Parle - G in
1980’s.
• Parle - G is the largest selling biscuit
brand in the world. [Nielsen report of
2011]
• Today it is available across 6 million retail stores in India in packs of
Rs 2, Rs. 3 Rs. 4, Rs. 5, Rs. 10, , Rs. 20, and Rs. 60
2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)