This document provides a creative brief for a Toblerone chocolate bar advertisement. The objective is to engage customers online by having them share ways they eat the uniquely shaped Toblerone bars on the website mytoblerone.com. The target audience is existing Toblerone consumers in the UK and Ireland. The insight is that people enjoy playing with and finding new ways to eat indulgent foods like chocolate. The key proposition is that Toblerone's pyramid shape provides unlimited opportunities for indulgent fantasies in eating it. The supports are that Toblerone is the only chocolate shaped as pyramids, compelling people to eat it pyramid by pyramid and awakening their taste buds with its ingredients. The constraint is to engage customers
Snickers Ad Campaign “You’re Not You When You’re Hungry”Edmund Siah-Armah
The results indicate that contingency approach followed by the global advertising strategy contributes to the powerful effect of advertising through the best delivery of the value to the consumers.
Snickers Ad Campaign “You’re Not You When You’re Hungry”Edmund Siah-Armah
The results indicate that contingency approach followed by the global advertising strategy contributes to the powerful effect of advertising through the best delivery of the value to the consumers.
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Coca Cola is a leading beverage company in the world. In this 5 min presentation a short overview of leadership styles within this company is emphasized.
A brief analysis of the Oreo Brand. A brand that started with just a cookie and nowadays consists in an empire of 30+ varieties, many countries and participation in many other brands and products such as Ice Creams, pizzas, fudges and pretty much every thing which is chocolate-cookie-related-thingy..
The data presented here was a result of the work of many people including myself.
Tesco is the biggest retailer in UK now. Having operations in 14 countries with 2,291 stores spread globally, Tesco employs 296,000 people. Now their focus is on “Creating value for customers, to earn their lifetime loyalty” and strives to “be energetic, be innovative and be the first for the customer”. So the 21st customer has taken a great leap over “pile high, sell it cheap “strategy and demanding nature of the customer has forced Tesco to continuously improve
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Coca Cola is a leading beverage company in the world. In this 5 min presentation a short overview of leadership styles within this company is emphasized.
A brief analysis of the Oreo Brand. A brand that started with just a cookie and nowadays consists in an empire of 30+ varieties, many countries and participation in many other brands and products such as Ice Creams, pizzas, fudges and pretty much every thing which is chocolate-cookie-related-thingy..
The data presented here was a result of the work of many people including myself.
Tesco is the biggest retailer in UK now. Having operations in 14 countries with 2,291 stores spread globally, Tesco employs 296,000 people. Now their focus is on “Creating value for customers, to earn their lifetime loyalty” and strives to “be energetic, be innovative and be the first for the customer”. So the 21st customer has taken a great leap over “pile high, sell it cheap “strategy and demanding nature of the customer has forced Tesco to continuously improve
Introduction
Ferrero is an Italian manufacturer of branded chocolate and confectionery products and it is the third biggest chocolate producer and confectionery company in the world. It was founded in 1946 in Alba, Piedmont, Italy, by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for Nutella and famously added hazelnut to save money on chocolate. The company saw a period of tremendous growth and success under Pietro's son Michele Ferrero, who in turn handed over the daily operations to his sons. His son Pietro, who oversaw global business, died on April 18, 2011, in a cycling accident in South Africa at the age of 47.
The Ferrero Group worldwide – now headed by CEO Giovanni Ferrero – includes 38 trading companies, 18 factories, approximately 21,500 employees and produces around 365,000 tons of Nutella each year. Ferrero International SA's headquarters is in Luxembourg. Ferrero is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". Reputation Institute's 2009 survey ranks Ferrero as the most reputable company in the world. The recently announced financial results for the fiscal year ending August 31, 2016 showed consolidated sales growth of 8.2% from the previous fiscal year.
Chocolate experiments for science lessonsSolveig Lodge
These are experiments about the chemistry of chocolate, especially the 6 polymorphs of chocolate. It can help students understand that natural substances are a mixture of many different compounds or it can be done just for fun.
This ppt includes product mix for parle, plc for parle-g and parle as a company.
Also includes line filling, line pruning, line stretching, line modernization undertaken by Parle
This ppt will also help you in understanding levels of product
Major Project Report on “STUDY ON BUYING BEHAVIOUR OF CONSUMERS FOR DIFFERENT...Mayanksng07
In this report, we began with distribution of a questionnaire to participants of a different age and profile of Delhi city. We analyze the industry profile so that we get reliable data concerning the business climate. Then we use secondary data to analyze the companies profile more deeply such as research papers. To show the calculated data of primary research we use graphs and pie charts, which is the easiest way to represent the data and are easy to understand.
This project is an extensive research on the buying behavior of consumers for different brands of chocolates. It covers facts and figures and depicts all graphs of the companies. It begins with the introduction of industries. It covers some of the major strategies adopted by the companies like their pricing policy, sales promotion and advertising policy, distribution policy etc. The project has been made interesting with the inclusion of the topics, which covers the 4P’s of marketing.
The major players in the sweet confectionary industry in India are Amul, Campo, Cadbury and Nestle. They have a cut throat competition between themselves. Whatever strategy is followed by one company, it is copied by the other to make themselves popular among the market too.
Sample of the brands were selected on the basis of their uses and noticeciability.
What started as a tag-line for ad campaigns by Parle Products Pvt Ltd to promote its toffee brand ‘Melody’ soon became a national sensation and people started asking each other ‘Melody itni chocolatey kyun hai?’ (Why is Melody so chocolatey?)
Irrespective of the fact that these ads usually ended with a vague answer to this question, i.e. ‘Melody khao, khud jan jao.’ (Eat Melody and you shall know it yourself.), this age old question has had the Indian population pondering over for decades and has become a hot topic of discussion over various forums and platforms. Such is the cultural impact of this question that today it has found its way in various social media and memes.
The 90’s kids have been trying to decode this profound mystery since their younger days and as they are inching towards mid-life crisis, this one question often baffles them to their core. The following presentation is an attempt to demystify the mystery and finally put to rest the ultimate question of this millennium.
CREATION OF NEW PRODUCT WITH THE HELP OF 7 P'S OF MARKETINGRAYAN TOM
Creation of a new product with the help of 7 p s of marketing which includes the following:
1. PRODUCT
2. PRICE
3. PROMOTION
4. PLACE
5. PEOPLE
6. Positioning
7. PROCESS
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
2. The Brand Toblerone:
Toblerone is a Swiss chocolate bar brand owned by US confectionery
company Mondelez International. Toblerone was created by Theodor Tobler
in Bern, Switzerland, in 1908.
Toblerone originates from the chocolatier's family name "Tobler" combined with
"torrone", the Italian word for nougat.
There are a great many legends about Toblerone’s triangular shape. Chocolate
lovers around the world have always believed that Theodor Tobler took his
inspiration from his mountainous homeland.
Toblerone’s name, its chocolate
peaks and unmistakeable pack
are instantly recognised
throughout the world.
Ad-link:
https://www.youtube.com/watc
h?v=2s4e7LzrXUU
3. Creative Brief
1. The Advertising Objective
Toblerone is unique in many ways including its manufacturing, recipe,
shape and logo. This has to be leveraged by the brand in the consumers
mind.
The objective of this campaign is to get customers to share online, their
way of eating the uniquely shaped chocolate by going to
mytoblerone.com. The ad features interesting ways to eat a Toblerone
bar. The 30-second ad closes with a call for viewers to show ‘What
makes your Toblerone, Toblerone? ’with an onscreen-link.
The focus is online customer engagement, thereby leading to an
association with the brand, leveraging its unique shape.
4. 2. The Target Audience
The target audience in this campaign are the existing Toblerone
consumers from UK and Ireland as the link was active for the UK and
Ireland only.
But the focus is on the fact that the generation is moving to the digital
world of sharing (share your way of eating a Toblerone), and
Toblerone has to have an engagement with its customers online.
Therefore it’s a digital campaign.
The site was to act as a hub for Toblerone fans across the UK and
Ireland, where they can participate in regular monthly challenges,
upload videos, get recipes and win prizes. Each new piece of content
that is added to the site would appear as an additional Toblerone
chocolate chunk, and create the world’s longest virtual Toblerone bar.
5. 3. The Insight
Everyone loves indulgent food such as a
chocolate. We tend to play around, fiddle,
cut it up, find different ways to eat and use
a chocolate. Most chocolates are shaped
and subdivided differently and for some
irrational reason we stick to those lines and
shapes while eating them.
The same holds true, especially for
Toblerone, which has unique pyramid
shaped chunks, all attached at the bottom
together forming a single bar. The
playfulness that one engages in while
breaking and eating a Toblerone pyramid
and indulgent food such as chocolate in
general, is the human insight.
6. 4. The Key Proposition
So unique in shape, that each of those pyramids, gives unlimited
opportunities to play out different indulgent fantasies.
5. The Supports
Toblerone is the only chocolate that is shaped as pyramids. This
compels its consumers to eat it single pyramid at a time, thereby
enforcing the indulgence, one pyramid at a time.
Toblerone also uses a unconventional combination of ingredients,
namely finest cocoa, milk, almond nougat and honey, reawakening
the taste buds and immersing one into a blissful taste experience.
7. 6. The Constraints
Toblerone has always played its hand at the pyramid like shape of the
chocolate bar in several previous campaigns. This campaign cannot be a
re-enactment of the same.
The major constraint being how to re-engage the customers on the same
aspect of shape, but from a different angle. How to create a new meaning
for the customer, every time he breaks those pyramids.
