1. The Colgate-Palmolive Company is an American worldwide consumer products company focused on oral hygiene products, soaps, detergents, and other household goods. 2. Founded in 1806, Colgate-Palmolive has expanded globally through mergers and acquisitions. It holds leading market shares for toothpaste and toothpowder in India. 3. The company promotes its brands through television, print media, and celebrity endorsements. It aims to increase rural distribution and penetration in India.

1. COLGATE PALMOLIVE
COMPANY
BY-
ABHINAV CHANDRA
NSIT

2. About
The Colgate-Palmolive Company is an American worldwide
consumer products company focused on the production,
distribution and provision of household, health care and personal
products, such as
• Soaps
• Detergents
• oral hygiene products)

3. 1902 -Stylish Palmolive advertising begins, emphasizing ingredient purity and
product benefits.
1906 -Colgate & Company celebrates its 100th anniversary. Product line
includes over 800 different products.
1908 -Colgate is incorporated by the five sons of Samuel Colgate. -Ribbon
opening added to Colgate tube: “We couldn't improve the product so we
improved the tube.”
1928 -Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet
Company.
1930 -On March 13, Colgate is first listed on the New York Stock Exchange.
a powerful now-global brand equity for cleaning -products.
History

4. 1953 -Colgate-Palmolive Company becomes company's official name.
1956 -Colgate opens corporate headquarters at 300 Park Avenue in New York
City.
1962 -Colgate opens research center in Piscataway, NJ. -Fabric conditioner is
launched in France as Soupline. Today, fabric conditioners are sold in over 54
countries around the world.
1975 -Caprice hair care launches in Mexico. Today, hair care products are sold
in over 70 countries, with variants to suit every type of hair need.
1978 - The object of the offer for sale of shares made to the Indian public
during November was to reduce the non-resident holding to 40%. This offer for
sale was made by Colgate-Palmolive Company, U.S.A., to the resident-Indians
public to comply with FERA, 1973. As a result, 11,79,000 No. of equity shares of
Rs 10 each were offered at a premium of Rs 15 per share.

5. 2010
- Colgate Palmolive (India) Ltd has appointed Mr. Paul Alton as the Whole-time
Director of the Company effective September 01, 2010, subject to the approvals of
the Central Government and Shareholders of the Company. Mr. Alton will head the
Finance function and be the Chief Financial Officer of the Company.
2011
- Mr. Niket S. Ghate has been appointed as Vice-President - Legal, Company
Secretary & Compliance Officer of the company.
2016
-Colgate-Palmolive (India) Limited, has launched Colgate Sensitive Pro-ReliefTM
(CSPR) Enamel Repair -Colgate-Palmolive (India) Limited recently launched a new
television commercial for its popular youth toothpaste brand - Colgate MaxFresh -
The Company has allotted the Bonus Shares to its shareholders in the Ratio of 1:1.

7. 1. Products
• Oral Care
– Coalgate dental cream
– Coalgate active salt
– Coalgate max fresh
– Coalgate total 12
– Coalgate plax
– Coalgate 360 ActiFlex
– Coalgate extra clean gum care
– Coalgate sensitive toothbrush
– Coalgate 360 tooth brush
– Coalgate Zig Zag

8. • Professional Care
- Palmolive Thermal spa
- Palmolive aroma shower gel relaxing
- Palmolive naturals liquid hand wash family health
- Palmolive naturals moisturizing body wash milk and honey
- Axion- Dish Washing Paste
- Palmolive dish washing paste
• Home care

9. 2. Price
• Based on the competitors price
• Charging higher premium which focused on consuming and lower
income classes
• Pricing done on the basis of price points
• Packing would be customized on the basis of price points.

10. 3. Promotion
• They positioning Coalgate dental white cream and toothpowder
towards rural rich segement
• For rural consuming class they endorsing cibaca toothpaste
• Advertisement through TV media, print media
• FM radio for urban population & MW and SW radio for rural
population
• Hoarding on national highways.

11. 4. Place
• They would try to increase product penetration to rural population
• They would try to increase the wholesale to smaller towns
• They would track the distribution path so that they are covering all
the village area around the town.

12. Sales
Oral Care
Personal Care
Home Care
Others

13. Awards
• Colgate has been ranked as indias #1 most trusted brand across all
categories from 2003 to 2007
• 51% market share in the toothpaste segment
• 48% market share in the toothpowder market
• 30 % share in the toothbrush market
• On 4sept,2009, colgate- Palmolive SRK as its Brand ambassador.

14. Brand Ambassadors
• Coalgate Palmolive : Priyanka Chopra
• Coalgate super flexi toothpaste : Virat Kohli
• Coalgate Max Fresh : Ranveer Singh

16. Strength
• Strong financial performance
• Focus on innovation and new product launches Colgate business planning
initative
Weakness
• Product research
• Highly leveraged

17. Opportunity
• Emerging market growth
• Deploying advance technologies
• Growing Hispanic population in the US
Threats
• Competitive landscape from other private label growth
• Increasing commodity prices
• Falling consumer confidence in the US

18. Competitors
• Hindustan Unilever Ltd
• Procter & Gamble (P&G)
• Church & Dwight Co. Inc
• The Clorox Company
• Kimberly-Clark Corporation