A well known and a famous brand. I tried to cover the corporate review with in 10 to 11 slides where i gave a detail regarding the distribution, the ads of Fevicol, the owner its emergence and many more things. Look at this Presentation where u can get an overview regarding Fevicol

1. 16bsp0518
Submitted by:
Asit Kumar
Pradhan

2. An introduction:
• Largest adhesive manufacturer in India.
• Founded in 1959 by B.K Parekh(45 on Forbes Asia’s India Rich List )
• Primarily focused on the need for a good adhesive for carpenters.
• 1969 – incorporated as Private Limited Company with name Parekh
Dychem Industries.
• 1986- The company name was changed to PDI Chemicals private limited.
• 1989- Got the name Pidilite Industries Ltd.

3. • RANGE OF PRODUCTS
Fevicol is largest selling adhesive brand in ASIA.
It contributes 60% of total earning of pidilite

4. Pidilite spends between Rs 10 crore and Rs 15 crore on
advertising Fevicol…
One of the main reasons for
Fevicol's popularity is the
creative marketing strategy.
• The earthy humor in Fevicol ads brings
a smile to everyone's face.
• Strong advertising and distribution has
made fevicol a household name.

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