Colgate-Palmolive, founded in 1806, is a leading fast-moving consumer goods company known for its extensive range of oral and personal care products, including specialized items for sensitivity and bad breath. The company has faced increased competition from brands like Patanjali and has responded by lowering prices and launching new products while maintaining a strong distribution network. Colgate is also committed to corporate social responsibility, spending 2% of profits on community initiatives and health awareness campaigns.

1. By: Arshit, Ayush, Bhawna, Bibhav, Deepak, Mabin, Mayank
“Colgate-world of care”

2. Introduction
 Founded by William Colgate in 1806
 Headquarters is in New York
 Owned by Colgate-Palmolive
 Deals in Fast Moving Consumer Goods
 Current CEO is Ian M. Cook
 Competitors: Pepsodent, Dabur,
Closeup, Patanjali (Rising)
 Tagline: ”Colgate-World of Care”

3. .

4. Awards & Achievements

5. Marketing Mix of Colgate-Palmolive
 Ved Shakti toothpaste specially for
Indians.
 Colgate Sensitive for elders and for
people with sensitivity problems.
 Plax Mouthwash for problems of bad
breath.
 Pain Relief gel for tooth ache.
 Visible White for advanced whitening.
 Total 23 types of toothpaste, 24 type
of toothbrush, 7 types of mouthwash
and 1 special product (Pain relief gel).
 Personal care products with brand
name Palmolive which includes liquid
hand wash and shower gel.

6. Products of Colgate-Palmolive

7. Marketing Mix of Colgate-Palmolive
 The company has decided on
a competitive pricing policy to
combat its various competitors.
 For Rural customers various small
packs of ₹10 & ₹20 are also available.
 Different offers are also launched time
to time where you can get buy one or
two & get one free offer.
 300 grams pack of different
toothpastes varies between price
range of ₹80 to ₹200.
 All mouthwashes of 250ml are
available for ₹105.
 Prices are slightly higher for special
products (Senstive, Visible White).

8. Marketing Mix of Colgate-Palmolive
 The dentists and the numerous
medical stores have become its chief
suppliers along with the numerous
departmental stores, co-operative
stores, kirana stores and retail shops.
The products are accessible at every
part of the country including rural,
semi urban and urban market.
 The distribution channel of its
products includes manufacturer and
from there a quick dispatch to
wholesaler and then the retailer and
lastly to the consumers.

9. Marketing Mix of Colgate-Palmolive
 The standard color red is now being
associated with Colgate.
 Its brand ambassadors include film
stars like Kareena Kapoor, Sonam
Kapoor & Ranveer Singh.
 Tagline used for promotion is
“Colgate World of Care”
 Various discounted coupons are
available in different newspapers and
at the official Colgate website to
increase its sale figures.
 Brand has a social networking media
page on MySpace, Twitter and
Facebook for personal touch with
customers.

10. Contribution To Society
 Colgate India along with Indian Dental Association (IDA), in 2004, rolled out Oral
Health Month (OHM).
 OHM was initiated in 2004 as a 6-city program with 70 participating dentists.
 Oral Health Month 2016 brought alive the theme of ‘Keep India Smiling’ through a
wide spectrum of awareness-related initiatives highlighting the importance of oral
health.
 Campaign in 2018 benefitted 6.2 million Indians and 35 million Indians overall.

11. Contribution To Society
 Colgate spends two percent of its
total profits every year in
Corporate Social
Responsibility. Not only Oral
Health Month but several other
programmes are being
conducted to promote education
, health and creating awareness
like bright smiles Bright Futures
benefitted 1 Billion childrens till
2018.

12. Financial Report
In Crores
In Crores
Sales Turnover
2016 2017 2018
4613.08 4489.85 4299.89
 First Quarter Net Profit of
2018 is ₹189.51
Net Profit
2016 2017 2018
576.51 577.43 673.37
 First Quarter Net Sales of
2018 is ₹1033.55.
[Figures are in Crores (INR)]

13. Reviews by Employees of Colgate-Palmolive

14. Job Description
Accountability Activities
Distribution
Management
Trade Management :- Targeting new market, addition of speciality wholesalers, Ensure
sales call efficiency, Selling stories range selling, handling objections, etc.
Data based
working and
communication
Utilize data to drive overall business performance:- setting objectives for market visits,
Reviewing salesmen and performance against plan, Reviewing stockist performance
against plan.
Market
Updates
Secure and draw insights from any competitive information regarding:- New products,
Activities, Schemes and any other developments.
Developing and
training
Train and develop salesmen through required mode of training.
Acknowledge any issues faced by salesmen in the field and provide solutions.
Meetings Conduct effective monthly and weekly salesmen meetings - Updates on route wise
overall STT - Toothbrush STT - Route wise ERC and productivity - Brand wise ERC ,
Visibility booking
Reporting Compile reports and information as per requirements communicated by management.
Relationship
Building
Maintain trust and understanding in working with stockist and trade in general:- Share
Success stories, Resolve issues, mutually work toward category growth, etc.

15. Conclusion
 Market Share :- Declined from 55.1% in 2017 to 53.4% in 2018.
 Cause of Decline in Market Share: Major share taken over by Patanjali, HUL & Dabur.
 Steps taken to compete :- Reduced profits margins (Lowering Price) & by providing
more discounts, Launched new product Ved Shakti to compete specially with Patanjali.
 Competitive advantage :- Its extensive distribution network in rural & urban markets,
broad product portfolio & apt differentiation based on the benefits.
 Customers :- In Oral Care > Every segment of the society, In Personal Care & Home
Care> Middle class families.
 Vision :- Colgate’s vision is to become the best truly global products company.

16. Why To Work With Colgate?
 World’s most trusted and recognized brand.
 A truly global company, has a world of opportunities
and experiences to offer.
 World-class training and leadership development
programs.
 Wellness initiatives and opportunities to contribute to
the communities where we live and work.
 Committed in helping our people get where they want
to go. Explore the world of opportunities and
experiences Colgate-Palmolive has to offer you.

17. Why should we
hire you?

18. Always Have a
Thank You