Yasmin Tarek Abdelfattah is seeking a position that offers opportunities for progression. She has a Bachelor's degree in Business Administration and Marketing as well as a Bachelor's degree in Languages and Translation. Her most recent role was with Unilever Mashreq in Alexandria, Egypt as a Shopper & Customer Marketing professional where she developed customer insights and marketing plans. Prior to this, she worked as an Account Executive Manager at Markade Advertising Agency where she managed client accounts and provided advertising recommendations. She has excellent client interaction, presentation, and project management skills as well as proficiency in English, Arabic, MS Office, and social media platforms.

1. Yasmin Tarek Abdelfattah
Behind 30 Patrice Lemomba, Shalalat, Alexandria, Egypt
Cairo Address: 15 Mokhtar Hegazy Street, Al Manial – Giza, Egypt
Tel. : +20 (100) 280-7166
yasmintabdelfattah@gmail.com
OBJECTIVE
Looking forward to making a significant contribution with an ambitious company that
offers opportunities for progression.
EDUCATION
2012 Bachelor of Business Administration - Marketing
College of Management and Technology
Arab Academy for Science, Technology and Maritime Transport
Alexandria, Egypt
GPA: 3.0
2011 Bachelor of Arts - Languages and Translation
Faculty of Languages & Translation
Pharos University in Alexandria
Alexandria, Egypt
GPA: 2.8
2007 American Diploma
Egyptian American School
Alexandria, Egypt
WORK EXPERIENCE
Oct. 2015 – Present Shopper & Customer Marketing – Drug Channel
Unilever Mashreq, Alexandria, Egypt
Duties:
 Developing customer & shopper insights. Translate
insights into business building opportunities within
specific customers/channels
 Building account/channel specific Customer Marketing
Plans to deliver category/brand objectives (CMP) in
conjunction with Brand Marketing Plan (BMP) and
Customer Business Plan (CBP)
 Leading execution of plans & activities including
customized offerings
 Integrating CM plans with brand marketing plan and
customer business planning
 Work with Account managers to ensure excellence in
in-store activation and delivery of integrated Customer
Business Plan and CM Plan
 Work with the brand managers to deliver activation plan
efficiency and effectiveness
 Communicating the customer’s marketing and business
strategy to the brand teams
 Marketing visits & getting insights

2.  Ensuring Brand standards/Brand DNA for channels are
adhered to. E.g. consistent use of brand key visuals,
customer activation themes aligned with brand
activation
 After Activity Review to be done & learnings shared for
all major customer/channel activities
 Ensuring all competitor / competitor activities are fed
back into the category teams
 Agree short term forecast with Category operations
team
 Delivering activation idea / platforms in launch phase
for new launches or re-launches
Oct. 2012 - Jul 2015 Account Executive Manager
Markade Advertising Agency, Alexandria, Egypt
Duties:
 Attracting potential customers
 Managing customer accounts
 Resolving product or service problems
 Providing monthly advertising recommendations based
upon keen understanding of business goals, sales,
market conditions, and other local market, media and
promotional opportunities
 Plan, organize, implement and control the day-to-day
processes of accounts, including monthly media and
creative plan presentations to client.
 Establishing trust-based relationships with clients
generated from impeccable and responsible client
service, regular communication and meetings.
 Providing immediate response to all client comments,
inquiries and requests
 Proactively initiating and managing timelines for all
creative projects and assignments
 Developing knowledgeable understanding of national
and regional advertising plans for all accounts.
 Ensuring advertising and disclosures are consistent
with state and local laws, regulations.
 Distributing information in a timely and efficient manner
to agency and the clients.
 Displaying ongoing commitment and passion for client
business growth through constant communication,
responsiveness and expanding knowledge and
expertise
SKILLS
 Excellent client interaction
 Excellent presentation skills
 Excellent understanding of media planning and buying
possesses
 Excellent attention to detail
 Excellent project management skills

3.  Very well organized and able to multi-task and keep up
with up with active workload in fast paced retail
environment
 Excellent knowledge in MS Word, Powerpoint and
Excel
LANGAUGES
 Native Arabic
 Fluent English
INTERESTS
 Reading and Traveling.
(All references are available upon request)