After 20+ years running software startups, Scott Rafer is acting as sidekick to a few great founders in mobile marketing automation, marketplace seller services, and e-commerce delivery. There is a business plan at the intersection of those three burning in his brain, but he’s got that under control for now. The specific work he does is in support of Technicolor and Technicolor Ventures. He is also co-founder and/or director at Mashery (acquired by Intel), Nanigans, ShopPad, Boomset, Boostable, Delivr, and Zemanta.

1. #STARTUPADDVENTURE
SCOTT RAFER
TECHNICOLOR VENTURES
HOW TO BUY YOUR USERS MONEY

2. How to buy your
users’ money
Paid user acquisition is Globally Good @rafer

6. This cycle is different

7. Much, much acquisition

10. Kit specifically

11. • Buys its customers — profitably
• Buys its customers’ customers — with their $$
• Becoming a big buyer quickly

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2000
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September December March June September December
Organic Growth Paid Growth (Seed Stage) Paid Growth (Series A)
Projection: New Subscribers Acquired Monthly

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7500
15000
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January March May July September November
Paid Growth (Seed Stage) Paid Growth (Series A)
Series A Investment Accelerates Scale