ForkFly for Media

•Download as PPTX, PDF•

1 like•463 views

ForkFly is a self-service platform that allows media partners to monetize digital advertising in new ways and engage advertisers and audiences through their mobile and web apps. It provides geo-targeted deals and incentives to local audiences while giving advertisers tools to build their brand and customer base. Advertisers pay monthly subscriptions for unlimited offers and analytics to understand customer behavior. Media partners can generate revenue through the subscriptions, daily deals programs, and banner ads on their sites.

You’re about to change the way you
engage advertisers and your audience.

With an eye on great design and usability,
ForkFly allows you to monetize digital in new and
exciting ways, all through a self-service platform
that your advertisers and audience will love.

What is ForkFly?
• Powerful mobile and web based engagement / commerce
tools self-managed by your advertisers

• A geo-aware mobile incentives app for your audience that
features your branding

• A suite of integrated digital offerings monetized and
distributed by media partners around the country

• Exclusive to only one select media partner per market

• Networked offerings allow consumers see your branding
and content nationwide

The Technology
• Apps for iOS, Android, mobile web
• Robust and intuitive web based tools
• Self-service platform for partners, advertisers, and
consumers
• Powerful data collection and analytics

For Your Advertisers
ForkFly is simple. Your advertisers pay you a monthly subscription to
create unlimited content, offers, and incentives on the ForkFly
network. This content is syndicated immediately to local consumers via
mobile, web, and social media

ForkFly is Highly Targeted
When your audience uses ForkFly, results are ‘geo-
aware’ and segmented based on interest

.12 Miles .03 Miles

.09 Miles 24 Feet

ForkFly Favorites:
Helping Advertisers Build a Following

• Instant
• Email & push notifications
• Disruptive
• Drives consumer behavior

Easy Analytics for Your Advertisers

• Intuitive
• Location event
mapping
• Data tracking
• Social profiling
• Clearly defines
value proposition

Optional Module: SuperFly Daily Deals
• The best daily
deals platform
• Fully integrated
into ForkFly’s
mobile/web apps
• Powerful
engagement
tools
• Social sharing
• Higher
conversion

A Mobile Website for Your Advertisers
• Less than 1% of advertisers
have a mobile optimized site
• Advertisers can redirect mobile
browsers to a ForkFly
optimized version
• Easy to install
• Significant value add
• Increases platform retention

Easy to Sell
Direct prospective advertisers to
GoForkFly.com

Advertisers learn about the
platform and sign up for a
free trial

Instant lead generation for your
sales team

Easy to Manage
Through the Partner Hub:
• Manage active merchants
• Add / remove staff
• Powerful analytics
• Heat map local usage
activity

Email Automation
Forkfly’s platform is designed to help your sales
force produce more revenue without adding
complication

Once a merchant joins the Forkfly network,
the software takes over

Reports, tips, training…it’s all built in

Monetization
Subscription: Advertisers pay you monthly fees to leverage
ForkFly’s capabilities

• Creation of up to 4 self-service offers
• Mobile & web based business listing
• Push notifications to ‘favorites’
• Analytics
• Loyalty Program (up to 30 subscribers)
• Free mobile website
• Placement on media partner’s website in
widget

SuperFly

SuperFly Daily Deal (Optional)

• 90% payout to media partner
• You determine revshare with local
merchants

Bundled Offerings:
Increase Revenues and Advertiser Exposure

ForkFly Keeps You Future Proof
Features near release include loyalty programs, social sharing
rewards, location based notifications, and more

Paul Wagner
CEO / Founder
ForkFly.com
paul@forkfly.com

Programmatic advertising is becoming a better way for advertisers to buy ads by allowing for more targeted audience reaching and verification of ad placements. It offers real-time bidding on aggregated ad supply and demand through auction-based exchanges as well as direct deals between buyers and sellers. As more media is consumed on digital platforms like mobile and connected TV, programmatic executions are expected to continue growing compared to traditional media buys. New features like error reporting also aim to maximize revenue from programmatic advertising across all digital video screens.

Apps flyer

Michael Kim(Korea)

SpotXchange

AdverterenbijRTL

Mobile video solutions are delivering audiences across devices. Mobile ads have more visual real estate than TV. Creative sized for mobile performs better than desktop-sized ads. Mobile grabs a large share of programmatic inventory and spending. Brand ads see uplifts when seen across devices. Audiences spend more time on mobile than TV. Video ads provide higher CPMs for publishers if they communicate audience value. Trends show mobile inventory and spending growing rapidly. Programmatic offers advantages like control, data insights, and more impactful advertising. Formats for mobile include pre-roll, interstitials, and inline ads. Integration requires considering mobile vs desktop vs CTV. Segmentation and targeting are important.

Gateway to maximize ad revenue

Renzil D'cruz

Robyn Eady Wireless Advertising

Strayer University

Wireless advertising has become one of the fastest growing industries and refers to advertising delivered to mobile devices over wireless networks. It creates new media channels for business advertising and marketing through mobile devices like phones, PDAs, and pocket PCs. Mobile marketing has three main advantages over other platforms: accessibility, personalization, and location awareness. The document then discusses various business models, revenue sources, and technologies used for wireless advertising like SMS, WAP, i-mode, and mobile apps/sites. It concludes by predicting continued importance of SMS, experimenting with rich media, evaluating mobile sites vs apps, interest in geo-location data, and growth of mobile video.

WTF is Native Demand - WTF Native NYC, 11/3/15

Digiday

ENGAGE 2015 - Inn-App Retargeting On Mobile Devices The Way Forward - Addicti...

IAB Canada

Morning Workshop: Getting Started with Programmatic Video, sponsored by SpotX...

Digiday

Programmatic video advertising spending has grown exponentially, hitting $6 billion in 2014 and estimated to reach $7.7 billion in 2015. Most trading will eventually be handled through programmatic channels as it expands advertiser reach and provides market intelligence. When starting with programmatic video, companies should establish a strategy, create buyer relationships, and leverage it as a research tool while being flexible. Programmatic addresses challenges of direct sales and provides options for private deals versus open marketplaces. Publishers face technical challenges around ad calling that require consideration.

This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.

Channels legeto

Daniel Quiceno Calderón

The document outlines LEGETO's customer channels which include 5 phases: Awareness, Evaluation, Purchase, Delivery, and After Sales. Each phase describes how LEGETO communicates with customers at different stages of the customer journey from raising initial awareness through social media campaigns and ads, helping customers evaluate value through feedback forums and in-app feedback, allowing purchase via a mobile app, delivering value through customized nightlife plans, and providing post-purchase support to ensure a positive customer experience.

How to optimize Your App Monetization

Thomas Bensoussan

The document provides 5 tips for optimizing app monetization: 1) Use a hybrid monetization model of paid users via in-app purchases and free users via mobile ads. 2) Use powerful ad formats like banner, launch/exit, and interstitial ads. 3) Select an ad mediation platform to add or remove ad networks for more control and options. 4) Integrate frictionless billing options like PayPal, prepaid cards, and SMS billing. 5) Maximize distribution by making the app available on all app stores, partnering with device manufacturers, and launching cost-per-download campaigns to increase downloads.

Marketing Plan Presentation

Shashwat Srivastava

2013-09-24: Online Marketing

Baltimore Lean Startup

This document discusses various online advertising methods including display, banner, sponsored links, search, social media, email, mobile, and affiliate marketing. It defines common units of measure for online ads like CPC, CPA, CPM and explains targeting options by location, demographics, and behaviors. Finally, it mentions trends toward affiliate marketing and mobile advertising, as well as increased use of video and regulation in the online advertising industry.

MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...

New England Direct Marketing Association

This document discusses the rise of mobile devices and how marketers can target consumers through mobile direct marketing campaigns. It notes that smartphone and tablet shipments now exceed PC shipments. Most mobile time is spent in apps, with games being the top category. The document provides tips on mobile targeting such as location, device type, and first-party and third-party data. It also discusses optimizing campaigns, converting mobile visitors, and scaling mobile campaigns.

Servicios de localización: nuevas tendencias_Navteq_mfc10

videos

NAVTEQ is exploring new technologies and advertising opportunities in the location-based services ecosystem to drive revenues. This includes location-based advertising, developing visual products using new technologies, and the NAVTEQ App Warehouse which provides ready-to-go commercial applications. Case studies show how location-based ads can effectively target consumers and drive traffic to physical store locations. NAVTEQ also offers various location-based advertising units and campaign options to connect brands with customers.

Verizon Media - 2019 Sponsor Breakfast Presentation

MediaPost

Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 08:15 AM: Transforming the Customer Experience79% of consumers worldwide say experiences are as important as a company’s products and services.* Marketers have an opportunity to capture scaled consumer hearts and wallets by delivering a seamless experience. Successful brands deliver innovative solutions that are useful in the moment and provide value along all phases of the path to purchase. Learn how Verizon Media has evolved in the converging world of media to offer native advertising solutions that yield personalization, innovation, and premium ad experiences for users.(Source: Salesforce connected consumer study 2018)Presenter: GiuseppeLa Rocca, Director ofNative Advertising Sales and Strategy,Verizon MediaGiuseppe La Rocca is Director of Native Advertising Sales and Strategy at Verizon Media. He manages the fast growing US Native sales organization, promoting strategic advertising solutions across Verizon Media’s premium, innovative, and commerce focused native ad products.Previously, Giuseppe was a leading Account Director at Verizon, working across the fastest growing retail book of business. Giuseppe built his book of business to record revenue growth, capitalizing on ROI driving performance advertising solutions and a client-first mindset. Before working in sales, Giuseppe ran client services and operation strategy for search advertising across Yahoo and Bing Ads.Prior to Verizon Media, Giuseppe spent time focused on client services across verticals at leading global search advertising agency, iProspect, where he generated record revenue for his book of business.Originally from Gloucester, Massachusetts, Giuseppe now resides in New York and spends his free time mainly eating and traveling.

'Successful mobile app advertising' - How to optimize an app promotion campai...

App Promotion Summit Conference

In his role as Regional Manger of EMEA, Ben pairs technical prowess with business savvy to manage campaigns for mobile app user acquisition platform Fiksu’s growing portfolio of EMEA clients. Ben was instrumental in establishing Fiksu’s EMEA office based in London, expanding Fiksu’s media inventory partnerships, and furthering the company’s foothold in the region. Formerly, Ben held business development roles at various startups in addition to established IT leaders SAP and Monster Worldwide.

Omni Channel Marketing Conference - Wout Van Damme

Tony Booth

The document summarizes a presentation on omni-channel marketing and maximizing return on investment through data-driven media buying. Specifically, it discusses how the company Funbox leverages real-time bidding (RTB) across channels and the sales funnel. It outlines Funbox's capabilities, including using first and third-party data for retargeting, dynamic creative optimization, and cross-device targeting to increase reach. The goal is to take a holistic approach to improve campaign performance and ROI through technology-agnostic targeting and optimization.

Turning App Installs into Users: The Guide to Mobile App Onboarding

Branch

On mobile, it’s particularly important to quickly drive users to the “Aha Moment.” If a person deletes an app, it’s very unlikely that they will ever install it again. Without an optimized onboarding flow, you risk losing most of your users after the first few clicks. In this webinar, we are joined by Harvey Liu, a mobile expert from Apptimize. Harvey will share some of the lessons that he learned working with enterprise customers on optimizing their onboarding flow and overall user experience to maximize conversion. We will walk you through the necessary elements of a successful onboarding experience and we'll include a few examples from the top apps.

2016 Place Conf: Elements of a Successful Beacon Marketing Program

Localogy

LVIMA DPD 2015 - Netmining

Chris Evans

This document discusses digital marketing planning using data and personalized messaging. It covers collecting first, second, and third party data from various sources to build customer profiles and intent models. This data is then used to target consumers across devices with dynamic and localized creative messaging through various online channels like display, social media, and video. Analytics provide insights into audience segments and creative performance to optimize campaigns and find new customers.

Mobile Marketing

Asia Pacific Marketing Institute

Mobile Retargeting solution

Hélène Guillon

BackInApp is a mobile app retargeting solution that helps recover inactive and abandoned users to increase engagement and optimize ROI. Only 25% of mobile users continue using an app after installing it. BackInApp segments users based on in-app behavior and navigation data to retarget them with personalized messages to encourage them to re-engage with the app. It is a 100% plug-and-play solution that works directly within mobile apps without requiring cookies or sharing of user data.

4. affiliate konference / Jak využít mobilní reklamní formáty a aplikace Andr...

Colpirio.com s.r.o.

The document discusses CJ's "Mobilized" solution for mobile advertising and app engagement tracking. It provides an overview of the solution's capabilities like tracking user actions across devices and within apps. It also reviews the benefits for advertisers like reaching new mobile audiences and measuring campaign success. In addition, the document shares mobile usage statistics that show significant growth in e-commerce and internet usage across Eastern European markets between 2008-2012.

Mobile Coupon Ad Unit Standards Initiative Backgrounder

FunMobility

The document introduces the Mobile Coupon Ad Unit Standard and Specification developed by the Mobile Marketing Association (MMA) Global Initiatives. The standard is meant to drive mobile advertising spend by connecting it with redemption events. It establishes a common framework for measuring the effectiveness of mobile coupon campaigns. This includes defining various unit formats, integration points, user experiences and processes like discovery, redemption, and geo-targeting capabilities. The MMA is looking for participants to test the standard and provide feedback through non-blind data sharing trials.

Mobile Marketing Introduction

BrightIdeas.co

The document summarizes Salesforce Marketing Cloud's mobile messaging capabilities. It highlights that consumers spend more time on mobile than TV, SMS offers are redeemed more frequently than email, and apps account for most mobile time. It then describes SMS/MMS, push notifications, location-based messaging, and messaging apps as ways to engage customers on mobile. Case studies show how various companies increased engagement and drove business results by connecting with customers on mobile.

Rewarded Video Advertising: How to Engage the Mobile Gamer

Adjust

SCrude Photography Demo

kidrocybro

Podcasting Education

guest1c5314

This document discusses the benefits of using podcasting in education. It notes that podcasting allows for flexibility and accessibility of content for students with different learning styles. While not all students may benefit equally from audio-based instruction, podcasts can be an effective supplement when designed based on an understanding of individual learning preferences. The document provides guidance on how to create podcasts using free, easy-to-use software and export them for playback on digital devices. It concludes that podcasting is a valuable educational tool when it caters to diverse student learning styles.

What's hot

Using Mobile-First Data to Grow and Engage Your Audience | Grant Cohen

Jessica Tams

How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad

Edith Yeung

Channels legeto

Daniel Quiceno Calderón

How to optimize Your App Monetization

Thomas Bensoussan

Marketing Plan Presentation

Shashwat Srivastava

2013-09-24: Online Marketing

Baltimore Lean Startup

MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...

New England Direct Marketing Association

Servicios de localización: nuevas tendencias_Navteq_mfc10

videos

Verizon Media - 2019 Sponsor Breakfast Presentation

MediaPost

'Successful mobile app advertising' - How to optimize an app promotion campai...

App Promotion Summit Conference

Omni Channel Marketing Conference - Wout Van Damme

Tony Booth

Turning App Installs into Users: The Guide to Mobile App Onboarding

Branch

2016 Place Conf: Elements of a Successful Beacon Marketing Program

Localogy

LVIMA DPD 2015 - Netmining

Chris Evans

Mobile Marketing

Asia Pacific Marketing Institute

Mobile Retargeting solution

Hélène Guillon

4. affiliate konference / Jak využít mobilní reklamní formáty a aplikace Andr...

Colpirio.com s.r.o.

Mobile Coupon Ad Unit Standards Initiative Backgrounder

FunMobility

Mobile Marketing Introduction

BrightIdeas.co

Rewarded Video Advertising: How to Engage the Mobile Gamer

Adjust

What's hot (20)

Using Mobile-First Data to Grow and Engage Your Audience | Grant Cohen

How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad

Channels legeto

How to optimize Your App Monetization

Marketing Plan Presentation

2013-09-24: Online Marketing

MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...

Servicios de localización: nuevas tendencias_Navteq_mfc10

Verizon Media - 2019 Sponsor Breakfast Presentation

'Successful mobile app advertising' - How to optimize an app promotion campai...

Omni Channel Marketing Conference - Wout Van Damme

Turning App Installs into Users: The Guide to Mobile App Onboarding

2016 Place Conf: Elements of a Successful Beacon Marketing Program

LVIMA DPD 2015 - Netmining

Mobile Marketing

Mobile Retargeting solution

4. affiliate konference / Jak využít mobilní reklamní formáty a aplikace Andr...

Mobile Coupon Ad Unit Standards Initiative Backgrounder

Mobile Marketing Introduction

Rewarded Video Advertising: How to Engage the Mobile Gamer

Viewers also liked

SCrude Photography Demo

kidrocybro

Podcasting Education

guest1c5314

Co branded collateral

Paul Wagner

This document discusses various partner co-branding and collateral opportunities between ForkFly and traditional media partners, including 30-second television spots, bus advertisements, billboards, distribution boxes, radio advertisements, banner ads on local news sites, web pop-ups, print ads, and branded merchandise for partners in cities such as Monroe, LA, Spokane, WA, Klamath Falls, OR, and others.

Mobile case study

Paul Wagner

ForkFly is a mobile data platform that provides small businesses with geolocation data on consumer impressions, page views, deal views, and redemptions from their mobile advertising. The Red Door Lounge in Billings, Montana saw over 69,000 impressions in 7 months using ForkFly, with 80% coming from mobile devices. This resulted in over 2,200 clicks at a cost of $65 per month for ForkFly, saving thousands compared to estimated costs on Google AdWords and Facebook. The data showed the merchant's mobile ads reached customers not just in Billings but across a 500 mile regional area.

Japanese Child Care

andrea200877

32 Ways a Digital Marketing Consultant Can Help Grow Your Business

Barry Feldman

Viewers also liked (6)

SCrude Photography Demo

Podcasting Education

Co branded collateral

Mobile case study

Japanese Child Care

32 Ways a Digital Marketing Consultant Can Help Grow Your Business

Similar to ForkFly for Media

So, Mobile is Big. Now What?

BMA Carolinas

This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.

Mobile Marketing Strategies 2014

MultiWave Media

Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...

My_Lithia

Crazy4Media Mobile marketing & smes 110531

Tom Horsey

The Crazy4Media Group is an interactive marketing company made up of four specialized companies offering global mobile marketing, online advertising, mobile advertising, and audiovisual marketing solutions. With over 40 staff across multiple countries, the group works with digital brands, TV stations, consumer brands and more. Their services include SMS/WAP push, mobile and online advertising, mobile billing, video content creation and distribution, and more. Case studies demonstrate the success of their mobile marketing campaigns for clients such as watches and job training centers.

Best Practices for Reaching and Engaging Your Mobile Audience

Origami Logic

How Top Brands Measure and Optimize Mobile Ads Campaigns: Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy. Join Origami Logic and Tim Hayden to learn how to: - Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes. - Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns. - Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively. About Tim Hayden Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the world’s leading brands.

Scanbuy overview eli dushinsky

Eli Dushinsky

ScanLife provides a cloud-based mobile engagement platform that allows companies to create, manage, and measure barcode campaigns. Some key points: - The platform is used by 1 in 4 Fortune 100 companies and has processed over 17 million scans. - It offers capabilities like generating intelligent barcodes, consumer insights and analytics, and delivering personalized experiences based on user attributes. - Smart codes allow delivering different content like coupons, discounts, or languages based on factors like location, time of scan, operating system, and language settings. - The business intelligence generated from scans provides companies data on user demographics, locations, interests and engagement over time to guide marketing decisions.

MLA Sessions Presentation

Mobile Leaders Alliance

Mobile Acquisition Strategy for New IPs

Yong Park

Mobile Marketing Trends and Strategies

Alexander Tsatkin

2016.08.22 -go_app_presentation

Daniel McKernan

This document discusses how mobile engagement can help win elections in 2016 and 2018. It promotes a mobile app platform called GOApp that allows campaigns to interact with voters, recruit volunteers, fundraise, and promote their message through a customizable mobile app. The platform provides tools like messaging, polls, events calendar, and donation functionality to help campaigns connect with constituents and track engagement in real-time. It claims this mobile strategy is more effective than traditional advertising methods and will help campaigns succeed if they embrace this new technology.

Why your business needs a mobile app

Paperlit

FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!

Nicho- A social engagement software- created by SocioFabrica

Nicho

The document summarizes a social engagement platform called Nicho that allows brands, agencies and leagues to run contests and promotions on social media. It has features like user generated content contests, sweepstakes, customized promotions, content aggregation and distribution. The platform can be used as a Facebook app, microsite, or embedded on other sites. It allows moderation of entries, community engagement through voting and comments, and analytics. The goal is to provide a customizable and superior user experience for large-scale promotions compared to other generic solutions.

Here are 10 tips to choose your mobile retargeting partner.

Vizury - Growth Marketing Platform

In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing plan with mobile as an integral part. However, one of the biggest challenges is choosing the right mobile retargeting partner or evaluating how well the current partner is equipped to handle the intricacies of mobile retargeting. While the decision is not an easy one, here are 10 tips that could be considered while choosing the apt mobile retargeting partner…

adtech SF 2012 Startup spotlight mobile fiksu

ad:tech

Fiksu is a mobile app user acquisition platform that helps brands acquire large volumes of loyal, cost-effective app users. It provides access to billions of impressions across 35+ advertising sources to optimize for category and overall app rank increases. Fiksu's algorithm-based targeting focuses on finding loyal users rather than just downloads. It fully manages the acquisition process through a centralized dashboard. A hypothetical example showed how Fiksu helped a finance app acquire over 800k downloads and 374k loyal users with a 250% ROI through a 30-day optimization program.

GOApp

Daniel McKernan

The document promotes a mobile app called GoApp that aims to help political campaigns win elections by providing an all-in-one platform for voter engagement, volunteer recruitment, fundraising, and analytics. It claims mobile engagement is the most effective and affordable campaign tool and that GoApp allows users to easily build a customized app to interact with constituents in real-time through messaging, videos, polls, and donation functionality. The platform aims to enhance campaign success through proven engagement techniques and real-time metrics to optimize messaging.

WebMobi Mobile Solutions for eCommerce

WebMobi_Team

Pricing strategies for iOS applications

Mobisoft Infotech LLC

This document discusses pricing strategies for iOS applications. It notes that 40-45% of iOS revenues come from in-app purchases, with subscriptions and ads being other monetization models. The document provides download estimates needed for top rankings and outlines various monetization models including in-app purchases, subscriptions, ads, location-based offerings, and social media integration. It also discusses Apple's subscription policies and considerations around other payment integrations and mobile platforms.

Mobile Workshop: How to build your plan.

Social Innovation Generation

This document provides guidance on developing a mobile strategy. It recommends determining constituents' needs, goals, platforms, and marketing strategy. The needs assessment should understand how and where constituents access information. Goals could include fundraising, advocacy, or information. Popular platforms include smartphones, SMS, and social media. The marketing strategy should integrate mobile with other channels and test different messages and formats. Success can be measured by donations, engagement, or other metrics. Outsourcing help is also suggested.

Marketing your Mobile Presence

Serge Milbank

This document discusses optimizing marketing for mobile presence. It provides an overview of Stream:20, a digital marketing consultancy, and their approach to benchmarking and improving clients' mobile and digital strategies. They assess clients across 29 core digital marketing areas and provide strategic support. The document emphasizes that mobile now accounts for 20-50% of traffic but conversions are often lower. It suggests optimizing organizational structures and skills for digital and mobile success.

Mobile travel masterclass nyc slides

James Cameron

This document provides an overview of Golden Gekko, a mobile app development company. It discusses Golden Gekko's team size and experience building over 400 apps in the past year across 5 countries. It also highlights some of Golden Gekko's portfolio including apps for Heathrow Airport, European directory services, and a hotel booking service. The document concludes with "10 rules for leveraging the mobile channel," discussing best practices for mobile strategy and app development.

Similar to ForkFly for Media (20)

So, Mobile is Big. Now What?

Mobile Marketing Strategies 2014

Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...

Crazy4Media Mobile marketing & smes 110531

Best Practices for Reaching and Engaging Your Mobile Audience

Scanbuy overview eli dushinsky

MLA Sessions Presentation

Mobile Acquisition Strategy for New IPs

Mobile Marketing Trends and Strategies

2016.08.22 -go_app_presentation

Why your business needs a mobile app

Nicho- A social engagement software- created by SocioFabrica

Here are 10 tips to choose your mobile retargeting partner.

adtech SF 2012 Startup spotlight mobile fiksu

GOApp

WebMobi Mobile Solutions for eCommerce

Pricing strategies for iOS applications

Mobile Workshop: How to build your plan.

Marketing your Mobile Presence

Mobile travel masterclass nyc slides

ForkFly for Media

1. Welcome to ForkFly

2. You’re about to change the way you engage advertisers and your audience. With an eye on great design and usability, ForkFly allows you to monetize digital in new and exciting ways, all through a self-service platform that your advertisers and audience will love.

3. What is ForkFly? • Powerful mobile and web based engagement / commerce tools self-managed by your advertisers • A geo-aware mobile incentives app for your audience that features your branding • A suite of integrated digital offerings monetized and distributed by media partners around the country • Exclusive to only one select media partner per market • Networked offerings allow consumers see your branding and content nationwide

4. The Technology • Apps for iOS, Android, mobile web • Robust and intuitive web based tools • Self-service platform for partners, advertisers, and consumers • Powerful data collection and analytics

5. For Your Advertisers ForkFly is simple. Your advertisers pay you a monthly subscription to create unlimited content, offers, and incentives on the ForkFly network. This content is syndicated immediately to local consumers via mobile, web, and social media

6. ForkFly is Highly Targeted When your audience uses ForkFly, results are ‘geo- aware’ and segmented based on interest .12 Miles .03 Miles .09 Miles 24 Feet

7. ForkFly Favorites: Helping Advertisers Build a Following • Instant • Email & push notifications • Disruptive • Drives consumer behavior

8. Easy Analytics for Your Advertisers • Intuitive • Location event mapping • Data tracking • Social profiling • Clearly defines value proposition

9. Optional Module: SuperFly Daily Deals • The best daily deals platform • Fully integrated into ForkFly’s mobile/web apps • Powerful engagement tools • Social sharing • Higher conversion

10. A Mobile Website for Your Advertisers • Less than 1% of advertisers have a mobile optimized site • Advertisers can redirect mobile browsers to a ForkFly optimized version • Easy to install • Significant value add • Increases platform retention

11. For Your Audience Amazing offers. Your brand. Smartphone? Great. No smartphone? No problem. ForkFly offers can be redeemed with a smartphone or via printed vouchers.

12. Simple on mobile

13. Simple on paper

14. For You Forkfly uses GPS technology so that deals in your market will always be presented by you, highlighting your brand

15. Easy to Sell Direct prospective advertisers to GoForkFly.com Advertisers learn about the platform and sign up for a free trial Instant lead generation for your sales team

16. Easy to Manage Through the Partner Hub: • Manage active merchants • Add / remove staff • Powerful analytics • Heat map local usage activity

17. Email Automation Forkfly’s platform is designed to help your sales force produce more revenue without adding complication Once a merchant joins the Forkfly network, the software takes over Reports, tips, training…it’s all built in

18. Monetization Subscription: Advertisers pay you monthly fees to leverage ForkFly’s capabilities • Creation of up to 4 self-service offers • Mobile & web based business listing • Push notifications to ‘favorites’ • Analytics • Loyalty Program (up to 30 subscribers) • Free mobile website • Placement on media partner’s website in widget

19. SuperFly SuperFly Daily Deal (Optional) • 90% payout to media partner • You determine revshare with local merchants

20. Banner revenue: All yours

21. Bundled Offerings: Increase Revenues and Advertiser Exposure

22.

23.

24. ForkFly Keeps You Future Proof Features near release include loyalty programs, social sharing rewards, location based notifications, and more

25. Paul Wagner CEO / Founder ForkFly.com paul@forkfly.com

ForkFly for Media

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (6)

Similar to ForkFly for Media

Similar to ForkFly for Media (20)

ForkFly for Media