S2 05 tupperware

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The document discusses strategies for improving the visibility and sales of Tupperware products. It focuses on showcasing products' utilities through party promotions, incentives for hostesses, and training/rewards for recruitments. It also suggests increasing advertising, value-adding partnerships, door-to-door selling, student promotions, and kiosks to target different customer segments. The goal is to increase sales and create a healthy atmosphere among Tupperware's distribution channels.

Business Education

By: Faiz Raza (FT12213) Kashish Bansal (FT 12223) S. Kesavan (FT 12224) Mahesh Godse (FT 12228) Pratibha (FT 12240)

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Unilever, one of the world’s largest and leading companies, acquired Lipton International in 1971 and became a global leader in tea industry. Tea market is consistently growing and is dominated by Lipton tea, Twinings Tea, in addition to Tetley Tea. Unilever's global brand development director of Lipton Tea Michiel Leijnse faces a very important meeting with Unilever CEO in a few short hours. He has to make a decision concerning sourcing Lipton Tea 100% sustainably, recommend strategies on how Lipton can become credible with consumers, obtain sustainable certification, integrate sustainable practices into Lepton's entire supply chain, and tell customers about it. The decision has to take into consideration the financial implications in addition to indicating a reasonable return on investment. There are so many issues relevant to resourcing Tea sustainably so we confined the problem statement to the three most troublesome issues, namely: to become credible with consumers, obtaining sustainable certificate from a credible partner and implementing farming sustainable practices. To fully understand Unilever's situation, we ran a thorough analysis to assess Unilever situation in term of Industry Dominant Economic Characteristic, the five competitive forces, the major Driving force of change, VRIN test for Resources and Capabilities, SWOT analysis and Key Success factors for tea industry. Despite the many challenges facing this initiative that would affect the outcome of the sustainable tea resourcing, all mentioned analysis showed that this initiative is beneficial for Unilever. We highly recommend Unilever to adopt and lead the transformation of the new Lipton brand, and to execute this option employing the highest standards and best practices. Suggestion were made regarding choosing a certification partner who possesses a significant overlap with Unilever’s strategic approaches, the usage of on- field training programs to empower farmers with the required skills and the use of innovative marketing to communicate credibility and the advantages of sustainable tea resourcing to consumers.

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Multi-level marketing involves selling goods directly through distributors. Multi-level marketing does have certain practical issues. First, it depends on the rate of growth of the distributors and also their ability to do business. Nutrition, wellness etc. are good sectors to do network marketing. Leading players in India include Amway, Tupperware and Medicare. HUL, Amul and Godrej are other such e-tailing initiatives.

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