Tupperware Corporation is a US-based multinational consumer product company founded by Earl Silas Tupper in 1946. It has total assets of $2.136 billion and employs around 15,000 people worldwide. Tupperware sells products through home parties hosted by independent sales consultants, providing a flexible earning opportunity for women. It partners with over 2.4 million consultants in nearly 100 countries. In India, Tupperware's 51,000-member all-women sales force operates across 41 cities using a party plan model and compensation is based on individual performance. The company has seen strong growth in India, with turnover increasing from Rs. 400 million in 1999 to Rs. 570 million by 2000.

2. • Tupperware Corporation –
Founded by Earl Silas Tupper.
in 1998
US based multinational consumer product
company.

3. • Products--

4. • Company profile-
* Total assets-$2136.4 million
* CEO-Rick Goings.
* Employees-15000 (around figure).
* Website- http://tupperwarebrands.com/

5. • New Products- (Fuller Cosmetics)

6. • Role of Women –
*51000 strong all women sales force across 41 cities
in India.
*Tupperware parties- mostly products sold in party
plan, with rewards for hosts.
invites friends and neighbors into
his or her home to see the product line.

7. • Win-Win situation for Business and for Women.
*Partnering with 2.4 million independent sales consultants/dealers—
mostly women in nearly 100 countries.
*A meaningful earning opportunity for women, without educational
barriers or high entry costs.
*Flexible and ―acceptable‖ employment that allows continued focus on
family for those who need it.
*Training, mentoring and recognition programs to build confidence and
support each associate as she builds her business.

8. Network Structure
Distributor
Unit Manager
(30)
Dealers
(6)

9. • Unit Manager trained and motivated the
dealers. ( Got commission based on the
performance of her dealers).
• The dealers were independent people who
approach hostesses and asked them to host
parties.
• Unit manager along with the dealer
demonstrated the products to the customers.

10. Policies –
• Single level Compensation plan- Commission
was purely based on individual performance.

11. • Success in India-
• In 4 years , India become faster growing market
for the company among developing countries.
• Company turnover in 1999 Rs 400 million
increased to Rs 570 million by 2000.
• Setup manufacturing plant at Hyderabad- Rs 2
million- able to meet 70% of company’s demotic
market.