SlideShare a Scribd company logo
A Case Study by Fortune Indonesia
•   Orlando based direct marketing company
•   Operates in 120 countries
•   72 distributors in 50 cities in Indonesia
•   Aproximately 40.000 sales forces in 2008
•   No Advertising allowed

What we do:
• Create engagement with target audience through digital
  channels
• Since 30 second commercial is not allowed, we created “30
  minutes” commercial through TV Program
• We don’t talk about the product, we talk about the user.
Digital Campaign
TV program + Digital campaign integration (Microsite)
TV program + Digital campaign integration
 (Microsite, Social Media, Ad campaign)
Achievement –
Rank 2 - The Best Marketing PR Campaign
           Mix Magazine, Oct 2012
Opportunity Hour 2012
Google Display Network Site
                                               Microsite




                                                           SEM campaign



                              Banner Ads
SheCAN! TV Program
(Season 1)
The new strategic approach for expanding the
            sales force (teacher)
highlight
• Innovative approach
  – Multimedia approach:
    print, twitter & event
  – Bring online to offline


• Strong stopping power
  – People read 10 mins for
    this ad
Recent Achievement

“It’s about changing life. We have a valid
mission, people are passionate about it.
Secondly I think we have business model
that include putting together a quality
products that’s differentiate with a selling
method we called a party. There’s a party
starting some where, every 2 seconds & then
the 3rd ingredients is opportunity, showing a
woman how to change her life .I’m so happy
to say that we just made a decision at the
executive committee, we’re in more than a
hundred countries, Indonesia we’re
selected “Country of the year for
Tupperware.”
                                                Excalibur Sword as a symbol for “Country Of The Year”
-Rick Goings, Chairman & CEO Tupperware
                                                 PT Tupperware Indonesia has got 3 Excalibur swords
Brands Corporation
Campaign Result
•   Country of The Year 2007 – 2011
•   380% achievement in 2011
•   190% achievement in 2009
•   180% achievement in 2008
•   Best Marketing Public Relations Program 2012 (sour ce: Mi x Magazi ne)
•   Indonesia’s Best Brand Award Award 2012 (sour ce: SW )                  A

•   Social Media Award 2012 (sour ce: Di gi t al Mar ket i ng, Fr ont i er , and Mar ket i ng)
•   TOP Brand Award 2011 (sour ce: Mar ket i ng)
•   Indonesia’s Most Fave Women Brand 2010
    (sour ce: M ket eer s & M k Pl us I nsi ght )
               ar            ar

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Case Study - tupperware

  • 1. A Case Study by Fortune Indonesia
  • 2. Orlando based direct marketing company • Operates in 120 countries • 72 distributors in 50 cities in Indonesia • Aproximately 40.000 sales forces in 2008 • No Advertising allowed What we do: • Create engagement with target audience through digital channels • Since 30 second commercial is not allowed, we created “30 minutes” commercial through TV Program • We don’t talk about the product, we talk about the user.
  • 4. TV program + Digital campaign integration (Microsite)
  • 5. TV program + Digital campaign integration (Microsite, Social Media, Ad campaign)
  • 6. Achievement – Rank 2 - The Best Marketing PR Campaign Mix Magazine, Oct 2012
  • 7. Opportunity Hour 2012 Google Display Network Site Microsite SEM campaign Banner Ads
  • 9.
  • 10.
  • 11. The new strategic approach for expanding the sales force (teacher)
  • 12.
  • 13. highlight • Innovative approach – Multimedia approach: print, twitter & event – Bring online to offline • Strong stopping power – People read 10 mins for this ad
  • 14.
  • 15.
  • 16. Recent Achievement “It’s about changing life. We have a valid mission, people are passionate about it. Secondly I think we have business model that include putting together a quality products that’s differentiate with a selling method we called a party. There’s a party starting some where, every 2 seconds & then the 3rd ingredients is opportunity, showing a woman how to change her life .I’m so happy to say that we just made a decision at the executive committee, we’re in more than a hundred countries, Indonesia we’re selected “Country of the year for Tupperware.” Excalibur Sword as a symbol for “Country Of The Year” -Rick Goings, Chairman & CEO Tupperware PT Tupperware Indonesia has got 3 Excalibur swords Brands Corporation
  • 17. Campaign Result • Country of The Year 2007 – 2011 • 380% achievement in 2011 • 190% achievement in 2009 • 180% achievement in 2008 • Best Marketing Public Relations Program 2012 (sour ce: Mi x Magazi ne) • Indonesia’s Best Brand Award Award 2012 (sour ce: SW ) A • Social Media Award 2012 (sour ce: Di gi t al Mar ket i ng, Fr ont i er , and Mar ket i ng) • TOP Brand Award 2011 (sour ce: Mar ket i ng) • Indonesia’s Most Fave Women Brand 2010 (sour ce: M ket eer s & M k Pl us I nsi ght ) ar ar