This document discusses different types of advertising such as print, celebrity, broadcast, public service, and outdoor advertising. It outlines the key functions of advertising as differentiating products from competitors, communicating product information, expanding distribution, and increasing brand preference. An effective advertisement creates an impression, influences people to respond, and separates a product from competition. The document also provides examples of innovative advertisements such as Zoozoo by Vodafone and "Darr Ke Aage Jeet Hai" by Mountain Dew.

1. LACHOO MEMORIAL COLLEGE OF SCIENCE
& TECHNOLOGY (AUTONOMUS)
Submitted to: Submitted by:
Dr. Ashish Mathur Mohit Panwar

2. ADVERTISEMENTS
 The process of delivering a message about ideas,
goods and services, through the media, paid by an
identifiable sponsor
 Advertising is a form of communication that typically
attempts to persuade potential customers to
purchase or to consume more of a particular brand
of product or service.

3. TYPES OF
ADVERTISEMENTS
 PRINT ADVERTISEMENT
 CELEBRITY ADVERTISING
 BROADCAST
 PUBLIC SERVICE
 INFOMERCIALS
 OUTDOOR ADVERTISING
 COVERT ADVERTISING
 SURROGATE ADVERTISING

4. FUNCTIONS
 To differentiate the product from their competitors
 To communicate product information
 To urge product used
 To expand the product distribution
 To increase brand preference and loyalty
 To reduce overall sales cost
 Creates new demands

5. IMPORTANCE
 Creating awareness
 Increase sales
 Brand identity & Brand image
 Communicate a change
 Increase the buzz value

6. WHAT MAKES AN AD
EFFECTIVE?
 If it creates an impression for a product or brand
 If it influences people to respond
 If it separates the product or brand from the competition

8. SOME INNOVATIONS
DONE WITH
ADVERTISEMENTS

9. ZOOZOO BY VODAFONE

10. “DARR KE AAGE JEET HAI” BY
MOUNTAIN DEW

11. “AAJ KUCH TUFANI KARTE HAI” BY
THUMS UP

12. “BUY 1 GET 1 FREE (DIWALI OFFER)” BY
SNAPDEAL (NOW A DAYS)

13. DIFERENCE BETWEEN ADVERTISING &
PUBLICITY
 Positive always.
 Intentionally always.
 Gives fruitful results.
 Can or cannot be
positive always.
 May or may not be with
intentions.
 Sometimes may harm
the dignity and
goodwill.
ADVERTISING PUBLICITY