The document discusses the franchise business of Barista Lavazza, an Italian coffee brand established in 1895 and brought to Bangladesh in 2008. It highlights the company's history, employee management, marketing strategies, and recent achievements including being awarded Super Brand status. Recommendations for Barista include expanding the menu, increasing branch locations, enhancing advertising efforts, and improving service quality through skilled employees.

2. NAME
ID
MISBAHUR RAHMAN SAGOR
2011-1-10-147

4. 
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ABOUT FRANCHISE
BUSINESS.
HISTORY.
HRM.
MOTIVATING OF
EMPLOYEES.
MARKETING
STRATEGY.
COFFEE MAKING
PROCESS.
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SUPER BRAND.
FINANCIAL
SITUATION.
SWOT ANALYSIS.
PHILOSOPHY.
CONCLUSION.
RECOMMENDATONS

5. Is a process through
which an independent
business owner can
achieve the right or
authority to use a
successful brand name.

6. 
Italian’s no 1 espresso brand.

In 1895 Luigi Lavazza
purchased the brand name.

In 2008 Barista brought to
Bangladesh.

Brought to by MGH group.
Luigi Lavazza

7. 
Manager is
Mr.Sazzad.

25 Employees.

3 Branches.

Employees are
paid 7000-8000 per
month.

9. 
Reward based on
monthly sale.

Get more
opportunities &
well behavior.

10. It includes:-----
 Promotion.
 Distribution.
 Target market.
 Differentiation.

11. 
Barista Lavazza has been awarded super
brands for the second consecutive year.

22. Barista have friendly and efficent brew
masters who believe in service with a smile.

23. 
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In 1895, Luigi Lavazza purchased a tiny
grocery store in Turin, for 26,000 Italian Lire,
about 20 US$.
Barista brought to Bangladesh by MGH
Restaurants Private Limited.
It’s mainly known as a coffee shop.
The base of all coffees at Barista Lavazza is
freshly brewed espresso.
Their objective is to provide an authentic
Italian coffee drinking experience in a
warm, friendly environment.

24. 
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Barista should increase their food items.
Barista should open more branches.
They should advertise their product more.
We think more skilled people are needed
for good services.
So our thought Barista should focus those
than they can do well.