This document analyzes the franchise opportunity of opening a Wendy's restaurant in Barranquilla, Colombia. It finds that a Wendy's franchise represents a good investment option due to the low risks and rapid growth potential of franchising. Opening a Wendy's in Barranquilla takes advantage of the city's large population and strategic port infrastructure. The document provides details on the financial requirements, marketing strategy, menu, and competitive landscape for Wendy's to assess the viability of this franchise opportunity.
This a presentation made on case study of Mc Donald's by Aswin Shankharan (myself) of VIT vellore during my marketing management internship under prof Sameer mathur of IIM lucknow on winter 2017.
Fantasies in Frosting is a cupcake store which already has a reputable name in the wedding cake industry. They want to expand to the retail market and also opened the store to a new place in Moorhead area.
This a presentation made on case study of Mc Donald's by Aswin Shankharan (myself) of VIT vellore during my marketing management internship under prof Sameer mathur of IIM lucknow on winter 2017.
Fantasies in Frosting is a cupcake store which already has a reputable name in the wedding cake industry. They want to expand to the retail market and also opened the store to a new place in Moorhead area.
Wendy's is a fast food establishment that has been franchised globally. Wendy's is also a great example for social media and marketing strategies used at it's finest! Take a look!
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
McDonald's & Consumer behavior by students of Capital University of Science and Technology Islamabad, Learning Objectives of Consumer Behavior chapters in relation with McDonald's company, Analysis of McDonald's that how they are using concepts of marketing and consumer behavior
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
Growth hacking-in-ecommerce. Zalando & ASOS casesHenri ISAAC
This presentation deals with the growth issue in e-commerce. It describes two different strategies implemented by two leading european fashion e-commerce company Zalando and Asos. Business model analysis, but also, internationalization, financial perspective included
Mc Donald's: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Mc Donald's.
This paper potrays the history and evolution of Mc Donald’s into India and the challenges faced by the firm and its marketing strategies in India and how it had overcome the challenges and been able to triumph over its last great frontier by providing the country-specific products by 70% indianistation of its products
3 | Page
Crystal Messer
FIN 317
Table of Contents
1. Brief 2
i. Location 2
ii. Type of customers 2
iii. Competitors 2
2. Why this type of business interests you? 2
3. Why do you believe it would be successful 3
Cafe Grill
Brief
This business is from the food and beverage industry. Café grill would be a fast-food restaurant chain like Mc Donald, Burger King, KFC, and other fast-food restaurants. And the type of business I am planning to start would be a partnership as it doesn’t require paying income taxes as each partner would have to pay tax based on personal income and it would have increased pool of knowledge, capital, and expertise.
Location
The location of the business Warner Robins, Georgia, USA. Since this would be the best location as would be the best fit because people would love to try something new when coming to Mc Donald’s and most of the restaurants and because the area of your food business will affect about as much as the menu. If your restaurant is at an inappropriate spot, you won’t attract customers you will require so as to remain in business.
Type of customers
The type of customers of café grill would be fast food lovers such as youngsters(these are the people who would love to spend most of their pocket money with friends ) , children( because they don’t prefer homemade food every time) and office going people( who don’t have time to make food would prefer to drive-thru).
Competitors
The main competitors of café grill would be Mc Donald’s, KFC, Burger King, Subway, Dunkin Donuts, Pizza hut, Wendy’s and Taco Bell as they all are direct competitors of café grill as because they have an almost similar target market and also selling nearly similar food.
Why this type of business interests you?
As an entrepreneur, I love to do creative and innovative things and I have an interest in cooking and trying new recipes so it is the passion and creativity that lures me to open a restaurant. Not only this but I am also a sociable person so restaurant business falls into the hospitability category business so I love to meet new people (greeting customers and solving their problems). In Addition to this, I possess strong stamina for working long hours and solving uncertain problems.
Why do you believe it would be successful?
The reason behind taking restaurant business is that eatery business is one of the most beneficial business in view of its developing demand as nowadays people want to dine out more in comparison to cooking meal at home and as per market research more than twice a week people like to dine ...
Wendy's is a fast food establishment that has been franchised globally. Wendy's is also a great example for social media and marketing strategies used at it's finest! Take a look!
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
McDonald's & Consumer behavior by students of Capital University of Science and Technology Islamabad, Learning Objectives of Consumer Behavior chapters in relation with McDonald's company, Analysis of McDonald's that how they are using concepts of marketing and consumer behavior
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
Growth hacking-in-ecommerce. Zalando & ASOS casesHenri ISAAC
This presentation deals with the growth issue in e-commerce. It describes two different strategies implemented by two leading european fashion e-commerce company Zalando and Asos. Business model analysis, but also, internationalization, financial perspective included
Mc Donald's: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Mc Donald's.
This paper potrays the history and evolution of Mc Donald’s into India and the challenges faced by the firm and its marketing strategies in India and how it had overcome the challenges and been able to triumph over its last great frontier by providing the country-specific products by 70% indianistation of its products
3 | Page
Crystal Messer
FIN 317
Table of Contents
1. Brief 2
i. Location 2
ii. Type of customers 2
iii. Competitors 2
2. Why this type of business interests you? 2
3. Why do you believe it would be successful 3
Cafe Grill
Brief
This business is from the food and beverage industry. Café grill would be a fast-food restaurant chain like Mc Donald, Burger King, KFC, and other fast-food restaurants. And the type of business I am planning to start would be a partnership as it doesn’t require paying income taxes as each partner would have to pay tax based on personal income and it would have increased pool of knowledge, capital, and expertise.
Location
The location of the business Warner Robins, Georgia, USA. Since this would be the best location as would be the best fit because people would love to try something new when coming to Mc Donald’s and most of the restaurants and because the area of your food business will affect about as much as the menu. If your restaurant is at an inappropriate spot, you won’t attract customers you will require so as to remain in business.
Type of customers
The type of customers of café grill would be fast food lovers such as youngsters(these are the people who would love to spend most of their pocket money with friends ) , children( because they don’t prefer homemade food every time) and office going people( who don’t have time to make food would prefer to drive-thru).
Competitors
The main competitors of café grill would be Mc Donald’s, KFC, Burger King, Subway, Dunkin Donuts, Pizza hut, Wendy’s and Taco Bell as they all are direct competitors of café grill as because they have an almost similar target market and also selling nearly similar food.
Why this type of business interests you?
As an entrepreneur, I love to do creative and innovative things and I have an interest in cooking and trying new recipes so it is the passion and creativity that lures me to open a restaurant. Not only this but I am also a sociable person so restaurant business falls into the hospitability category business so I love to meet new people (greeting customers and solving their problems). In Addition to this, I possess strong stamina for working long hours and solving uncertain problems.
Why do you believe it would be successful?
The reason behind taking restaurant business is that eatery business is one of the most beneficial business in view of its developing demand as nowadays people want to dine out more in comparison to cooking meal at home and as per market research more than twice a week people like to dine ...
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As per the National Restaurant Association, 90% of the restaurants believe that their success is essentially hooked in to their social media marketing style. Social media possesses an undeniable power to influence people’s choices and decisions. On Pinterest for instance, food is that the most browsed and pinned. Using social media platforms like Facebook, Instagram, and Twitter, you'll attract thousands of potential customers.
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The ABCs of Business Formation: Setting Up Your Company for Successlerchearly
You’ve got a great new business idea. Your family and friends are full of encouragement and hope – and some of them have already pulled out their wallets wanting to get in as initial investors.
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To start a restaurant business, it requires passion, commitment, dedication, to be able to multitask and manage several moving parts. Your restaurant’s brand defines its identity and will continue to do so in perpetuity of the business. Hence, it is important to establish an identity that goes well with the theme and overall style of the restaurant.
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Business PlanBADM 332-50Ms. Ima StudentExecutive Summary.docxhumphrieskalyn
Business Plan
BADM 332-50
Ms. Ima Student
Executive Summary
Trackside Cafe is a mobile food provider and eatery based in the greater Indianapolis area. With the constant stream of events such as the Indy 500, Brickyard 400, the NCAA Final Four, Indianapolis Colts, Indiana Pacers, Indy 1500 gun shows, as well as numerous conventions and conferences, food trucks are able to provide food services for attendees. Trackside Cafe provides the freshest ingredients to provide the best tasting burger in town. Trackside Cafe will use signs and social media campaigns to advertise.
Company Description
Trackside Cafe is a mobile eating establishment providing the highest quality food for people on the go. Trackside Cafe is a food truck supplying the finest hamburgers, fries, and classic American cuisine. Trackside Cafe is set to open February 20, 2015. Trackside Cafe is operated as a Limited Liability Partnership. Normal business will be conducted in the greater Indianapolis metro area. Trackside Cafe meets the needs of potential customers who have very little time to leave work to get lunch, and those who simply enjoy quick, easy, high quality hamburgers.
Market Analysis
Trackside Cafe operates in of the most vibrant cities in America. Indianapolis is home to numerous sporting events, conventions, and businesses such as the Indy 500, Brickyard 400, the NCAA Final Four, Indianapolis Colts, Indiana Pacers, Indy 1500 gun shows, as well as numerous conventions and conferences Events include Trackside Cafe will be in competition with other food trucks such as Neighborhood Pizza, Dashboard Diner, and Mac Genie. Each of these competing food trucks have similar service and products and are established as successful food trucks in the Indianapolis Metro area. The primary target consumer is the event attendee or the local worker out for lunch. These two groups create a large sustainable group of consumers and patrons. With a high quality product, Trackside Cafe will be able differentiate itself from the competition and carve out a sizable portion of the market share. Outside of normal licensing and permissions from the City of Indianapolis, there are no major barriers to impede the rapid growth and establishment of Trackside Café. (Forbes Magazine, 2012)
Organization
Trackside Cafe is owned equally among the six partners who have set up the company as a Limited Liability Partnership. Trackside Cafe is organized into an LLP to ensure that the partners are protected in the event of legal dispute while maintaining maximum control over the company. The six partners Mr. Jones, Ms. Doe, Mr. Rascal, Ms. Student, Mr. Al-Y, and Mr. X operate as the owning partners and primary division making body of Trackside Cafe. Each of the six owners and partners equally are involved in the management of the company. Ms. Doe’s specialty is in the bookkeeping and accounting. Mr. Rascal is the marketing manager. Mr. Jones is the operations manager and administrator. Mr. Al-Y is th ...
If you are planning to start a new food franchise in your town, the first thing you will need is a business plan. Use our Subway - food franchise business plan example created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new food franchise business, spend as much time as you can reading through some examples of food and restaurant business plans. Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample food franchise business plan for you to get a good idea about how a perfect food franchise business plan should look like and what details you will need to include in your stunning business plan.
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2. EXECUTIVE SUMMARY
The following report contains information related to the franchise
opportunity identified in the United States international fast food
chain restaurant called Wendy's. We select Colombia as your
destination and specifically Barranquilla as the indicated city.
Being one of the major cities and the fourth most populous in
Colombia, Barranquilla has a privileged geographical location which
makes it the largest commercial provider of the Colombian
Caribbean. This city also has an excellent port infrastructure that
makes it the second region of the country with more foreign direct
investment and it has the support of a government agency which is
responsible for strengthening the cities’ foreign investment.
3. Although there are many business options, a franchise with a well
known company represents more income opportunities abroad.
Wendy's is the fourth largest franchise in the world, so we can know
for sure that this is going to be a real success for the company and its
goals.
In this investment your minimal cost may be $1,000 dollars, but you
will be receiving huge amounts of money in sales. For make a real
franchise project, Colombian Investments will provide $250 dollars.
Then, we present you a clear business idea that includes details of the
franchise model, the chosen city, the nature of the business, financial
requirements, the advantages and disadvantages of this franchise and
expected results.
4. PURPOS
E
The investigation seeks:
• Show that a franchise is the best option to enter into a new business ventures,
given that it has low risks and rapid growth.
• Present the reasons of why Wendy’s franchise represents a good investment
option.
This research was made to identify a new investment option for
Colombian Investments that will provide more incomes and business
opportunities especially in Barranquilla.
5. Wendy's is an
international fast
food chain
restaurant founded
by Dave Thomas on
November 15, 1969,
in Columbus,
Ohio, United States
BACKGROUN
D
6. MENU
Wendy's menu consists primarily of hamburgers, chicken
sandwiches, French fries and beverages, including the Frosty.
7. Why franchise is a good idea?
The system theory states that
franchises are a formula to grow
quickly, with less risk and less
capital for both; the business
entrepreneur who is the owner of
the business concept or the
entrepreneur who engages in it.
8. This is a type of business that has achieved the position it has through
the professional structuring of a support center, which is responsible for
developing permanent network of franchised business, which gets a
clear marketing strategic guidelines for the efficient economic operation
and surveillance concept.
9. This should be seen as a true business scheme that in
practice goes beyond the simple act of giving a brand
franchise, because this concept bring an integrated model
that includes service, experience, operation and marketing
that are part of the brand.
10. An established franchise enjoys a recognized name,
a brand, which makes the business of the franchisee
start with a reputation gained in advance.
12. HAMBURGERS SALADS
Bacon portobella melt on brioche Asian cashew chicken full side
Pulled pork cheeseburger Asian cashew chicken half side
Dave’s hot’n juicy BBQ ranch chicken full side
Pretzel bacon cheeseburger BBQ ranch chicken half side
Baconator Apple pecan chicken full side
Son of baconator Apple pecan chicken half side
Pulled pork sandwich Spicy chicken Caesar full side
Asiago ranch chicken club Spicy chicken Caesar half side
Spicy chicken sandwich
Grilled chicken wrap
Crispy chicken wrap
Nuggets 4, 6, 10
13. Place
Wendy´s is located in 27 countries around
the world with approximately 6,650
stores.
It will be located in the north of
Barranquilla; it surrounds one of the
biggest malls of the city, in order to take
advantage of the place and the people
who visit the mall.
Promotion
Advertising: radio, TV, newspapers,
internet and magazines.
Sales promotions: discounts.
Social media: Instagram, facebook,
twitter and YouTube.
Price
It is necessary to take into account the costs
which the new franchise will incur and
according to the prices will be ruled under
the same margin that the one that operates
in the principal store.
15. FINANCIAL
REQUIREMENTS
Type of Fee Low High
Application Fee $5,000 $5,000
Training Expenses $26,000 $100,000
Initial Technical Assistance Fee $25,000 $25,000
Real Estate, Permits, Construction of Standard
Prototype Restaurant and Site Improvements:
Cash Purchase
Financing (3 mos.)
Leasing (3 mos.)
$1,190,000
$274,000
$24,000
$2,401,000
$540,000
$48,500
Equipment and Signage:
Cash Purchase
Financing (3 mos.)
Leasing (3 mos.)
$527,000
$23,500
N/A
$600,000
$26,500
N/A
Opening Inventory and Supplies $10,000 $14,000
Additional Funds - 3 Months $150,000 $175,000
Grand Opening Advertising $7,500 $10,000
Security Deposit, Utilities, Licenses and Other
Prepaid Expenses
$20,000 $65,000
Insurance Cost $10,000 $35,000
ESTIMATED TOTAL:
If you finance the Land, Building, Improvements,
Equipment and Signage
$551,000 $995,500
Initial Investment:
16. Type of Fee Amount
Royalty Greater of 4% of Gross Sales or $1,000 per month.
National Advertising 3.25% of Gross Sales.
Local and Regional Advertising .75% of Gross Sales.
Additional Training Will vary under circumstances.
Transfer $5,000
Renewal
An amount which is not greater than 25% of the then-current
Technical Assistance Fee.
Audit
Costs and expenses of audit, including travel, lodging, wages,
accounting and legal costs, and interest on any understated amount.
Late Fee/Interest
$100 plus interest on the overdue amount from the date it was due
until paid, at the
(i) rate determined by Wendy's, or
(ii) maximum legal rate, whichever is less.
Costs and Attorney's Fees Will vary
Indemnification Will vary
Review of Proposed Offering Materials of Franchisee
$10,000 or a greater amount necessary to reimburse Wendy's for its
legal, accounting, and other costs.
Other Fees:
17. DIRECT COMPETITORS OF WENDY’S
Wendy’s has 6.650 stores and its annual revenues are $2,5B dollars.
Year Company # stores Annual revenues
2013 McDonald’s 35.000 $28,1B dollars
2013 Burger King 12.000 $1.15B dollars
2013 El corral 207 $150.000M dollars
2013 Presto 95 $28.000M dollars
19. CONCLUSIONS AND
RECOMMENDATIONS
There are plenty of franchise
opportunities for people to
choose from, but few offer
as much earnings as
wendy’s does. Wendy’s
charges 4% royalty,
compared to an 8% from
subway and 12% from Mc
Donald’s. Wendy’s is not just
another hamburger place;
the American hamburger
chain cares about the quality
of their products, their
customer needs and
customer satisfaction. Old
fashioned hamburgers from
20. The restaurant’s most popular ad campaign
“Where’s the Beef?” wants to emphasize on the
quality and size of the meat. After analysing the
results of the research, we can conclude that
Wendy’s is an excellent franchise option and it is
the most profitable and low cost franchise
compared to its competitors or similar franchises.