Ryanair: Digital and Traditional Marketing Integration
•Download as PPTX, PDF•
1 like•3,371 views
This document discusses Ryanair's business strategy and operations. It outlines that Ryanair has the lowest fares in Europe, the largest traffic and route coverage of any airline in Europe, and aims to provide the best customer service through low costs and on-time flights. Ryanair is focusing on improving the customer experience through initiatives like quieter flights and allocated seating, while also improving its digital offerings and website usability. Cost control remains a key part of Ryanair's strategy to offer the lowest fares in Europe.
Report
Share
Report
Share
Recommended
Ryanair - Strategy and Value Creation 2014
Ryanair was founded in 1985 and has grown to become one of Europe's largest airlines. It operates over 1,600 daily flights across 1,600 routes to 180 destinations. Ryanair's strategy has been to offer low fares through cost containment and operational efficiencies. While profitability remains core, Ryanair's vision and mission have evolved to also focus on improving customer service and experience. Ryanair faces competition from other low-cost carriers like EasyJet but aims to strengthen its position through continued growth and defending its low-cost model.
Ryanair: the profit function
Analysis of the profit function of Ryanair, Europe's biggest airline and a worldwide innovator on cost leadership.
For this analysis I first built a revenue and a cost function. Then, I used some real life examples to back up how the airline's pricing system works.
Ryanair
This document analyzes Ryanair, Europe's largest low-cost airline. It summarizes that Ryanair has a competitive advantage through its extremely low operating costs, which allow it to offer the lowest fares. Over the past decade, Ryanair has tripled its fleet to 299 aircraft while generating over €7.9 billion in operating cash flow and high profit margins. However, risks include potential regulatory changes and the retirement of longtime CEO Michael O'Leary. Under different scenarios, the analyst values Ryanair at €14.88-€17.64 per share with expected returns of 5.8-7.6% annually over 10 years.
Ryanair's presentation
Ryanair was founded in 1985 and is headquartered in Dublin, Ireland. It operates flights to small airports across Europe and is known for its low fares and additional fees. Ryanair's slogan is "Low Fares Made Simple" and they compete directly with EasyJet, another major European budget airline. In 2014, Ryanair reported an operating profit of over 5 billion euros and carried over 80 million passengers that year, demonstrating the company's significant growth.
Riyanair marketing case study
Ryanair was founded in 1985 and has grown to become Europe's largest low-cost airline. It focuses on serving customers who prioritize low fares over other amenities. Ryanair uses an online-focused marketing strategy, operating the largest airline booking website to eliminate agency surcharges and target cost-conscious customers. It continues expanding to new destinations in emerging markets while also working to enhance service quality as it competes against other low-cost carriers in Europe.
Ryanair - Market Analysis and online presence (2016)
As a part of my academic curriculum. Prepared a brief Marketing Analysis of Ryanair; main focus to online presence of company. Software tools implemented to gauge company's activity and user engagement.
HomeworkRyanAirCase
Ryanair entered the airline industry in 1985 with the goal of becoming a low-cost leader through maintaining low fares and operating efficiencies. To achieve this, Ryanair focused on three key strategies: 1) Offering fares that were significantly lower than competitors to stimulate demand, 2) Prioritizing reliable customer service to distinguish itself, and 3) Providing frequent short-haul flights to regional airports to maximize profitability. Ryanair aimed to keep costs low by avoiding fees associated with baggage transfers and connecting flights, having direct routes, and tightly controlling expenses related to customer service, personnel, and aircraft.
A New Approach To Customer Service @ FR
The document discusses Ryanair's approach to customer service and proposes changes to create a more customer-focused culture. It analyzes the importance of customer service, how to create an excellent customer service culture through policies, training, and empowering employees, and how to implement cultural changes. Potential benefits of upgrading customer service include a more stable customer base and positive reputation, but costs may be high and the changes could dilute Ryanair's low-cost brand.
Recommended
Ryanair - Strategy and Value Creation 2014
Ryanair was founded in 1985 and has grown to become one of Europe's largest airlines. It operates over 1,600 daily flights across 1,600 routes to 180 destinations. Ryanair's strategy has been to offer low fares through cost containment and operational efficiencies. While profitability remains core, Ryanair's vision and mission have evolved to also focus on improving customer service and experience. Ryanair faces competition from other low-cost carriers like EasyJet but aims to strengthen its position through continued growth and defending its low-cost model.
Ryanair: the profit function
Analysis of the profit function of Ryanair, Europe's biggest airline and a worldwide innovator on cost leadership.
For this analysis I first built a revenue and a cost function. Then, I used some real life examples to back up how the airline's pricing system works.
Ryanair
This document analyzes Ryanair, Europe's largest low-cost airline. It summarizes that Ryanair has a competitive advantage through its extremely low operating costs, which allow it to offer the lowest fares. Over the past decade, Ryanair has tripled its fleet to 299 aircraft while generating over €7.9 billion in operating cash flow and high profit margins. However, risks include potential regulatory changes and the retirement of longtime CEO Michael O'Leary. Under different scenarios, the analyst values Ryanair at €14.88-€17.64 per share with expected returns of 5.8-7.6% annually over 10 years.
Ryanair's presentation
Ryanair was founded in 1985 and is headquartered in Dublin, Ireland. It operates flights to small airports across Europe and is known for its low fares and additional fees. Ryanair's slogan is "Low Fares Made Simple" and they compete directly with EasyJet, another major European budget airline. In 2014, Ryanair reported an operating profit of over 5 billion euros and carried over 80 million passengers that year, demonstrating the company's significant growth.
Riyanair marketing case study
Ryanair was founded in 1985 and has grown to become Europe's largest low-cost airline. It focuses on serving customers who prioritize low fares over other amenities. Ryanair uses an online-focused marketing strategy, operating the largest airline booking website to eliminate agency surcharges and target cost-conscious customers. It continues expanding to new destinations in emerging markets while also working to enhance service quality as it competes against other low-cost carriers in Europe.
Ryanair - Market Analysis and online presence (2016)
As a part of my academic curriculum. Prepared a brief Marketing Analysis of Ryanair; main focus to online presence of company. Software tools implemented to gauge company's activity and user engagement.
HomeworkRyanAirCase
Ryanair entered the airline industry in 1985 with the goal of becoming a low-cost leader through maintaining low fares and operating efficiencies. To achieve this, Ryanair focused on three key strategies: 1) Offering fares that were significantly lower than competitors to stimulate demand, 2) Prioritizing reliable customer service to distinguish itself, and 3) Providing frequent short-haul flights to regional airports to maximize profitability. Ryanair aimed to keep costs low by avoiding fees associated with baggage transfers and connecting flights, having direct routes, and tightly controlling expenses related to customer service, personnel, and aircraft.
A New Approach To Customer Service @ FR
The document discusses Ryanair's approach to customer service and proposes changes to create a more customer-focused culture. It analyzes the importance of customer service, how to create an excellent customer service culture through policies, training, and empowering employees, and how to implement cultural changes. Potential benefits of upgrading customer service include a more stable customer base and positive reputation, but costs may be high and the changes could dilute Ryanair's low-cost brand.
Case Study: Ryanair - The future of the leading low fares airline
Ryanair Term Paper, Grade: 74%
Performance evaluation based on Presentation (Group project) + Individual Term paper
Ryanair - Brand Audit
This document provides an overview and analysis of the Ryanair airline brand. It discusses Ryanair's brand history, values of clarity, transparency and efficiency. Key metrics on Ryanair's growth and financial performance in 2015 are presented. The document also includes a PEST analysis, Porter's Five Forces analysis, and competitor analysis. Recommendations provided include improving Ryanair's digital presence and social media in the short term, improving employee relations in the medium term, and expanding routes and destinations in the long term to maintain brand equity.
Strategic management ryanair
Ryanair has operated as Europe's leading low-cost airline since 1985. The summary focuses on key aspects of the company's strategy formulation. Ryanair aims to offer the lowest fares through frequent, short-haul flights on routes with high potential for growth. The company pursues an overall cost leadership strategy by maintaining a young fleet of fuel-efficient aircraft and keeping operating expenses such as personnel, customer service, and airport fees low. Ryanair's strategic goals center on offering low fares, expanding its route network through market penetration and development, and maximizing profitability with a focus on safety and quality.
Ryanair - Marketing service
Ryanair is an Irish low-cost airline founded in 1985 with over 8,000 employees. It has over 179 destinations across Europe and generated €4.3 billion in revenue in 2012. While Ryanair aims to offer cheap flights without extras, it faces gaps in meeting customer expectations and service quality. Key issues include a lack of marketing research, poor website functionality, minimum employee training, and initial prices that are lower than the total cost with added fees. Recommendations to address these gaps include focusing on customer experience, improved employee conditions and training, relationship marketing, and adding small free features for added value.
Ryanair Strategic Management & Marketing Strategy
Ryanair has utilized a low-cost business model since 1985 to become Europe's largest airline. Key elements of Ryanair's strategy include maintaining extremely low fares, costs, and operating efficiencies through measures like direct point-to-point routes, online booking, and secondary airports. Ancillary revenues from fees and onboard sales have become a major part of Ryanair's revenue model at 58% as the airline focuses on frequent, low-cost flights while minimizing customer service costs. Ryanair's strategy has been highly successful but maintaining sustainability will depend on continued cost controls and exploiting new growth opportunities like additional routes and destinations.
Strategy analysis airline industry
This document summarizes information about the European airline industry. It discusses the differences between full service carriers (FSCs) and low cost carriers (LCCs), provides financial statistics for major European airlines and LCCs, and analyzes factors like industry competition and strategic groups. Porter's five forces model is applied to the industry, showing high levels of competition. The document also includes frameworks for analyzing airline strategy and competitive advantage. Case studies are presented on British Airways' performance and recovery program.
Ryanair business model_enote_airobserver
This document provides a new perspective on analyzing Ryanair's business model. It argues that subsidies are a major, overlooked source of revenue for Ryanair, representing about 22% of its revenues. The document cites examples of millions of euros in subsidies Ryanair has received from airports and local authorities across Europe to operate routes. It claims that without these subsidies, Ryanair would have reported losses. The key insight is that subsidies allow Ryanair to sell seats at a loss by fulfilling passenger commitments in exchange for subsidies. This challenges the conventional view that Ryanair's low costs alone explain its business model.
RYANAIR HOLDINGS, PLC (CASE STUDY - 2011)
Ryanair is a low-cost airline founded in 1985 that operates short-haul, point-to-point flights within Europe. Its business strategy focuses on minimizing costs through the use of standardized Boeing 737 aircraft, secondary regional airports, and charging fees for services like checked bags. Ryanair aims to establish itself as Europe's most profitable low-cost airline by offering low fares and expanding ancillary services online. While Ryanair has experienced growth in recent years, it faces threats from rising fuel costs, stricter emissions regulations, and increased competition from other forms of travel.
Ryanair industry analysis – A case study report
This report analyzes Ryanair's industry and strategic position through various frameworks. It conducts a PESTEL analysis of Ryanair's external environment, a Porter's Five Forces analysis of the airline industry, and places Ryanair in Porter's generic strategies as a cost leader. The report also examines Ryanair's strategies and customer programs through a SWOT analysis and applies Christensen's disruptive innovation model in analyzing Ryanair's impact on the industry.
Ryanair's Strategic success
Ryanair began in 1985 operating a small 15-seat aircraft for scheduled passenger flights between Waterford and London. Through the 1990s, Ryanair grew but costs were rising. In response, Ryanair reorganized as a no-frills airline, reorganized its fleet and pricing structure. Since then, Ryanair has continued expanding its route network while keeping costs low through measures like charging for services that were previously free. However, this strategy has also led to criticism and conflicts with airports and governments over fees.
Ryanair strategy
Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service.
Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.
Ryanair strategy
Ryanair’s objective to be a leader low-fares passenger airline through continued improvements and expanded offerings of its low-fares service.
Ryanair
Ryanair was founded in 1985 and has become a pioneer of low-cost airline travel in Europe. Through strategic analysis tools like PESTEL, Porter's Five Forces, and evaluating its resources and competencies, Ryanair has pursued a strategy of ultra-low fares by operating efficiently and cutting costs. This strategy has been successfully implemented under the leadership of CEO Michael O'Leary. However, Ryanair faces some critical issues like low customer satisfaction due to reduced services and vulnerability to rising fuel prices that it must continue addressing to maintain its competitive advantage.
Analysis of Ryanair's Competitive Advantages
Ryanair has grown rapidly since the 1990s by pioneering the European low-cost carrier business model. It focuses on lowering costs through measures like direct online booking, point-to-point routes, secondary airports, and eliminating extras. This allows Ryanair to offer low fares that have driven huge passenger growth. Currently the largest European carrier, Ryanair aims to further cut costs and find new revenue streams like in-flight entertainment to maintain its low-cost advantage.
Ryanair SWOT - Professional Communications Final Project
This document provides a SWOT analysis and marketing/financial strategy for bringing the European airline Ryanair to the United States. It begins with an executive summary that outlines the purpose of establishing low-cost Ryanair operations in major US cities like Atlanta, Chicago, and Los Angeles. It then analyzes Ryanair's strengths as Europe's largest low-cost carrier, weaknesses like seasonality issues, opportunities in the growing US market, and threats from established US airlines. The document also covers Ryanair's history, leadership, and proposes marketing and financial plans to launch operations stateside.
Aer Lingus Strategy Presentation - Final1
Aer Lingus is an Irish airline undergoing restructuring with a new CEO. It needs a strategic direction change and faces high competition from Ryanair. An MSc group was tasked with assisting Aer Lingus in strategic analysis, formulation and achieving profitable growth while focusing on customers. The document provides an in-depth analysis of Aer Lingus' internal resources and capabilities as well as the external environment including industry trends, competitors and opportunities/threats. Benchmarking is done to compare Aer Lingus' performance metrics to competitors EasyJet and Ryanair.
Ryanair ppt final
- Ryanair announced a new route between London and Dublin in 1986 using a 44-seat plane with 4 daily round trips
- Ryanair estimated annual revenues of over 6 million Irish pounds assuming 100% occupancy of flights
- Ryanair estimated much lower annual costs of around 95,000 Irish pounds per ticket compared to British Airways' 155,000 Irish pounds per ticket for the same route
- This would give Ryanair an estimated annual profit of over 205,000 Irish pounds from the new route
- Aer Lingus could respond by lowering prices and accepting losses in the short term, or focus on other business lines besides passenger flights
- British Airways, as a larger government-supported carrier, was less concerned about
Ryanair’s competitive strategy review (2013, UK)
Today, most of the organizations quite advanced in involving multiple applications of strategic management.
In this paper I have tried to describe an effective and working Ryanair’s competitive strategy, approach and factors have accounted for Ryanair’s success. I also analyzed what are Ryanair’s distinctive capabilities and how they are implementing various strategies to attract and retain customers.
Ryanair - Accounting, finance & control project
This presentation shows our work on the most important low fares company for the accounting, finance & control project.
There are three sections:
1. financial analysis
2. benchmarking
3. conclusion
Ryanair Presentation 2012
This document provides an overview of Ryanair's business through an IPEST analysis, Porter's Five Forces analysis, and SWOT analysis. It discusses Ryanair's history and growth from its founding in 1985 to becoming Europe's largest airline. Key points are made about international, political, economic, social, and technological factors. Porter's Five Forces examines rivalry, threat of substitutes, new entrants, supplier power, and buyer power. The SWOT analysis identifies strengths, weaknesses, opportunities, and threats. Recommendations are made to address weaknesses and threats.
Ryanair Low-Cost Strategy Business Model
Description of the strategy (business model) of Low Cost Carrier Ryanair. Focussing on the value proposition, value architecture, revenue model and corporate culture and values.
Broadstar technology inc.
This document provides contact and location information for Broadstar Technology Inc., an IT solutions company located on Main Road in Dublin 12, Ireland. It lists the services Broadstar offers, including operations, sales, customer support, training, research, software upgrades, and repairs for computers, taxi meters, mobile phones, car alarms, and house alarms. Directions are provided, instructing visitors to take their first right, go straight ahead at a stop sign, and then take a left turn to find Broadstar's location.
More Related Content
What's hot
Case Study: Ryanair - The future of the leading low fares airline
Ryanair Term Paper, Grade: 74%
Performance evaluation based on Presentation (Group project) + Individual Term paper
Ryanair - Brand Audit
This document provides an overview and analysis of the Ryanair airline brand. It discusses Ryanair's brand history, values of clarity, transparency and efficiency. Key metrics on Ryanair's growth and financial performance in 2015 are presented. The document also includes a PEST analysis, Porter's Five Forces analysis, and competitor analysis. Recommendations provided include improving Ryanair's digital presence and social media in the short term, improving employee relations in the medium term, and expanding routes and destinations in the long term to maintain brand equity.
Strategic management ryanair
Ryanair has operated as Europe's leading low-cost airline since 1985. The summary focuses on key aspects of the company's strategy formulation. Ryanair aims to offer the lowest fares through frequent, short-haul flights on routes with high potential for growth. The company pursues an overall cost leadership strategy by maintaining a young fleet of fuel-efficient aircraft and keeping operating expenses such as personnel, customer service, and airport fees low. Ryanair's strategic goals center on offering low fares, expanding its route network through market penetration and development, and maximizing profitability with a focus on safety and quality.
Ryanair - Marketing service
Ryanair is an Irish low-cost airline founded in 1985 with over 8,000 employees. It has over 179 destinations across Europe and generated €4.3 billion in revenue in 2012. While Ryanair aims to offer cheap flights without extras, it faces gaps in meeting customer expectations and service quality. Key issues include a lack of marketing research, poor website functionality, minimum employee training, and initial prices that are lower than the total cost with added fees. Recommendations to address these gaps include focusing on customer experience, improved employee conditions and training, relationship marketing, and adding small free features for added value.
Ryanair Strategic Management & Marketing Strategy
Ryanair has utilized a low-cost business model since 1985 to become Europe's largest airline. Key elements of Ryanair's strategy include maintaining extremely low fares, costs, and operating efficiencies through measures like direct point-to-point routes, online booking, and secondary airports. Ancillary revenues from fees and onboard sales have become a major part of Ryanair's revenue model at 58% as the airline focuses on frequent, low-cost flights while minimizing customer service costs. Ryanair's strategy has been highly successful but maintaining sustainability will depend on continued cost controls and exploiting new growth opportunities like additional routes and destinations.
Strategy analysis airline industry
This document summarizes information about the European airline industry. It discusses the differences between full service carriers (FSCs) and low cost carriers (LCCs), provides financial statistics for major European airlines and LCCs, and analyzes factors like industry competition and strategic groups. Porter's five forces model is applied to the industry, showing high levels of competition. The document also includes frameworks for analyzing airline strategy and competitive advantage. Case studies are presented on British Airways' performance and recovery program.
Ryanair business model_enote_airobserver
This document provides a new perspective on analyzing Ryanair's business model. It argues that subsidies are a major, overlooked source of revenue for Ryanair, representing about 22% of its revenues. The document cites examples of millions of euros in subsidies Ryanair has received from airports and local authorities across Europe to operate routes. It claims that without these subsidies, Ryanair would have reported losses. The key insight is that subsidies allow Ryanair to sell seats at a loss by fulfilling passenger commitments in exchange for subsidies. This challenges the conventional view that Ryanair's low costs alone explain its business model.
RYANAIR HOLDINGS, PLC (CASE STUDY - 2011)
Ryanair is a low-cost airline founded in 1985 that operates short-haul, point-to-point flights within Europe. Its business strategy focuses on minimizing costs through the use of standardized Boeing 737 aircraft, secondary regional airports, and charging fees for services like checked bags. Ryanair aims to establish itself as Europe's most profitable low-cost airline by offering low fares and expanding ancillary services online. While Ryanair has experienced growth in recent years, it faces threats from rising fuel costs, stricter emissions regulations, and increased competition from other forms of travel.
Ryanair industry analysis – A case study report
This report analyzes Ryanair's industry and strategic position through various frameworks. It conducts a PESTEL analysis of Ryanair's external environment, a Porter's Five Forces analysis of the airline industry, and places Ryanair in Porter's generic strategies as a cost leader. The report also examines Ryanair's strategies and customer programs through a SWOT analysis and applies Christensen's disruptive innovation model in analyzing Ryanair's impact on the industry.
Ryanair's Strategic success
Ryanair began in 1985 operating a small 15-seat aircraft for scheduled passenger flights between Waterford and London. Through the 1990s, Ryanair grew but costs were rising. In response, Ryanair reorganized as a no-frills airline, reorganized its fleet and pricing structure. Since then, Ryanair has continued expanding its route network while keeping costs low through measures like charging for services that were previously free. However, this strategy has also led to criticism and conflicts with airports and governments over fees.
Ryanair strategy
Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service.
Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.
Ryanair strategy
Ryanair’s objective to be a leader low-fares passenger airline through continued improvements and expanded offerings of its low-fares service.
Ryanair
Ryanair was founded in 1985 and has become a pioneer of low-cost airline travel in Europe. Through strategic analysis tools like PESTEL, Porter's Five Forces, and evaluating its resources and competencies, Ryanair has pursued a strategy of ultra-low fares by operating efficiently and cutting costs. This strategy has been successfully implemented under the leadership of CEO Michael O'Leary. However, Ryanair faces some critical issues like low customer satisfaction due to reduced services and vulnerability to rising fuel prices that it must continue addressing to maintain its competitive advantage.
Analysis of Ryanair's Competitive Advantages
Ryanair has grown rapidly since the 1990s by pioneering the European low-cost carrier business model. It focuses on lowering costs through measures like direct online booking, point-to-point routes, secondary airports, and eliminating extras. This allows Ryanair to offer low fares that have driven huge passenger growth. Currently the largest European carrier, Ryanair aims to further cut costs and find new revenue streams like in-flight entertainment to maintain its low-cost advantage.
Ryanair SWOT - Professional Communications Final Project
This document provides a SWOT analysis and marketing/financial strategy for bringing the European airline Ryanair to the United States. It begins with an executive summary that outlines the purpose of establishing low-cost Ryanair operations in major US cities like Atlanta, Chicago, and Los Angeles. It then analyzes Ryanair's strengths as Europe's largest low-cost carrier, weaknesses like seasonality issues, opportunities in the growing US market, and threats from established US airlines. The document also covers Ryanair's history, leadership, and proposes marketing and financial plans to launch operations stateside.
Aer Lingus Strategy Presentation - Final1
Aer Lingus is an Irish airline undergoing restructuring with a new CEO. It needs a strategic direction change and faces high competition from Ryanair. An MSc group was tasked with assisting Aer Lingus in strategic analysis, formulation and achieving profitable growth while focusing on customers. The document provides an in-depth analysis of Aer Lingus' internal resources and capabilities as well as the external environment including industry trends, competitors and opportunities/threats. Benchmarking is done to compare Aer Lingus' performance metrics to competitors EasyJet and Ryanair.
Ryanair ppt final
- Ryanair announced a new route between London and Dublin in 1986 using a 44-seat plane with 4 daily round trips
- Ryanair estimated annual revenues of over 6 million Irish pounds assuming 100% occupancy of flights
- Ryanair estimated much lower annual costs of around 95,000 Irish pounds per ticket compared to British Airways' 155,000 Irish pounds per ticket for the same route
- This would give Ryanair an estimated annual profit of over 205,000 Irish pounds from the new route
- Aer Lingus could respond by lowering prices and accepting losses in the short term, or focus on other business lines besides passenger flights
- British Airways, as a larger government-supported carrier, was less concerned about
Ryanair’s competitive strategy review (2013, UK)
Today, most of the organizations quite advanced in involving multiple applications of strategic management.
In this paper I have tried to describe an effective and working Ryanair’s competitive strategy, approach and factors have accounted for Ryanair’s success. I also analyzed what are Ryanair’s distinctive capabilities and how they are implementing various strategies to attract and retain customers.
Ryanair - Accounting, finance & control project
This presentation shows our work on the most important low fares company for the accounting, finance & control project.
There are three sections:
1. financial analysis
2. benchmarking
3. conclusion
Ryanair Presentation 2012
This document provides an overview of Ryanair's business through an IPEST analysis, Porter's Five Forces analysis, and SWOT analysis. It discusses Ryanair's history and growth from its founding in 1985 to becoming Europe's largest airline. Key points are made about international, political, economic, social, and technological factors. Porter's Five Forces examines rivalry, threat of substitutes, new entrants, supplier power, and buyer power. The SWOT analysis identifies strengths, weaknesses, opportunities, and threats. Recommendations are made to address weaknesses and threats.
What's hot (20)
Case Study: Ryanair - The future of the leading low fares airline
Case Study: Ryanair - The future of the leading low fares airline
Ryanair SWOT - Professional Communications Final Project
Ryanair SWOT - Professional Communications Final Project
Viewers also liked
Ryanair Low-Cost Strategy Business Model
Description of the strategy (business model) of Low Cost Carrier Ryanair. Focussing on the value proposition, value architecture, revenue model and corporate culture and values.
Broadstar technology inc.
This document provides contact and location information for Broadstar Technology Inc., an IT solutions company located on Main Road in Dublin 12, Ireland. It lists the services Broadstar offers, including operations, sales, customer support, training, research, software upgrades, and repairs for computers, taxi meters, mobile phones, car alarms, and house alarms. Directions are provided, instructing visitors to take their first right, go straight ahead at a stop sign, and then take a left turn to find Broadstar's location.
The business and marketing plan document
The document provides a business plan for Windsor Plaza Hotel in Ho Chi Minh City, Vietnam for 2009. It analyzes trends and sets objectives to play safe on revenue but focus on savings and costs. The hotel has 403 rooms and facilities for events, dining, entertainment and more. The business plan aims to achieve priorities and targets through effective operations, marketing, resources, and financial management. It also provides a SWOT analysis and outlines strategies for training, new revenue streams, renovation, and other initiatives.
Marketing Strategy of Aqualisa Quartz
This presentation tells us about the challenges faced by Aqualisa Quartz and strategies adopted by them to succeed in the UK Market
Airline Marketing Presentation, Fall 09
1) The airline industry is a difficult business with thin profit margins due to high fixed costs, perishable inventory, and unstable demand. It has also become a commodity business with undifferentiated brands.
2) Airline marketing focuses on the 4 P's - product (schedules, service quality, network), price (dealing with competition and costs), place (sales channels and distribution costs), and promotion (building brands through loyalty programs and advertising).
3) Creating sustainable differentiation from competitors is a challenge given the commodity perception of the basic airline product and experience. Network breadth and service quality are areas the industry focuses on for differentiation.
Doing business literature review
This document discusses India's rankings in the World Bank's Doing Business 2015 report. It provides details on India's overall ranking of 142 out of 189 economies. India improved its distance to frontier score slightly, increasing by 1.19 percentage points. The document outlines India's rankings in specific business regulatory areas, noting that protecting minority investors saw the biggest improvement. It also summarizes reforms undertaken in India in 2013/14 related to starting a business, getting electricity, and protecting minority investors. The document notes that Doing Business indicators are used to analyze economic outcomes and identify effective regulatory reforms. It acknowledges some limitations to the Doing Business methodology.
Recruiting for IT positions - Recruitment agency
iTalent introduction
IT recruitment agencies for technical and sales positions
Located in France and working globally
How To Get The Most Out Of Recruitment Agencies, Oussama Mansour
There certainly seems to have been a growing sense of informal negativity towards recruitment consultants in the region. A recruitment agency should help speed up the recruitment process and take a significant workload of your plate. The better consultants should be well connected and be able to provide you access to strong candidates that would be otherwise impossible to gain access to. Due to the significant sums of money involved in the recruitment business, this have caused a drastic shift in how some recruitment companies in the middle east approach their clients. Some have abandoned the mature, well informed true consultative approach and instead replaced it with a high volume, sales orientated approach. Others have become CV passers and nothing more. Finding and getting the best out of a recruitment agency, however, requires planning, preparation and determination.
This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com
Marketing plan( android app)
This document provides a marketing plan for an Android application called Event Plus that helps users plan events. It begins with an executive summary describing the app's ability to help users plan organized events. It then discusses having no close competitors, providing a variety of services, detailed comparisons and explanations from advisors, and allowing users to customize packages. The document outlines the app's infrastructure, processes, goals for downloads and premium purchases, pricing and incentive structures, communication and distribution strategies, products and services offered, and a timeline for market entry and performance evaluation.
Doing Literature Review
The literature review usually precedes a research proposal and results section. Its goals are to situate the current study within the body of literature and to provide context for the particular reader. Literature reviews are important for research in nearly every academic field.
Writing a literature review by Tim Lang
1. A literature review summarizes and evaluates the existing scholarly research on a particular topic. It identifies what is known and unknown about the topic based on previous studies and publications.
2. The literature review plays an important role in defining the research problem and guiding the research methodology. It helps clarify what the existing body of knowledge says about the topic of interest and identifies gaps.
3. Conducting a literature review is an iterative process that involves searching various sources, evaluating relevant literature, and refining searches based on the findings. It is important to seek advice from supervisors and experts on the appropriate process and scope for one's field of study.
Virgin America Marketing Plan
Virgin America aims to provide low-cost, high-quality air travel targeted at young, tech-savvy professionals ("the creative class"). It offers amenities like in-flight WiFi and entertainment systems on flights between major coastal cities. Virgin America prices its tickets competitively while also offering different classes to price discriminate. It distributes tickets mainly through its website but also partners with online travel agencies and occasionally discount sites. As an independent airline not in a major alliance, Virgin America faces challenges competing on costs and revenues.
JetBlue - Media Plan
This book is an in-depth media plan a group of students and I created for our Media Planning class junior year. After extensive research, we target an audience and strategically decide what media spots to buy.
Format for the marketing plan
This document provides a strategic marketing plan for a proposed new domestic airline in Sri Lanka called Cinnamon Air. It begins with an executive summary that outlines the opportunity in Sri Lanka's growing domestic air travel market and sets objectives for the new airline to capture unmet demand on unserved routes. The marketing objectives are to establish service on key routes to absorb unmet demand, achieve high passenger load factors, generate revenues exceeding certain thresholds within set timeframes, and achieve specified profitability targets and returns on investment. Financial projections anticipate average load factors of 60-80% in the first year, revenues approaching certain levels within 6 months and 1 year, and net profits in the specified ranges.
Monica Report 2007
The document provides an overview of agency recruitment at ICICI Prudential Life Insurance Company. It discusses the company's objectives which include studying the recruitment process, the current life insurance market scenario, and criteria for successful life advisors. It outlines the research methodology, contact methods, and training process. It notes limitations such as time constraints and people's lack of trust in private sector companies. Suggestions include expanding to semi-rural areas and targeting the semi-rural market.
Online Brand And Reputation Management - American Marketing Association Word ...
The document discusses online brand and reputation management. It defines what a brand is and explains why online reputation matters. It notes that consumers now control brands through online reviews and discussions. It provides tips for proactively managing one's brand online through sites reserving your name and providing resources for conversations. It also offers tools for monitoring brand mentions and sentiment and responding to both positive and negative comments.
Viewers also liked (16)
How To Get The Most Out Of Recruitment Agencies, Oussama Mansour
How To Get The Most Out Of Recruitment Agencies, Oussama Mansour
Online Brand And Reputation Management - American Marketing Association Word ...
Online Brand And Reputation Management - American Marketing Association Word ...
Similar to Ryanair: Digital and Traditional Marketing Integration
Assignment mds of ryanair airline
Ryanair has grown from a single aircraft family operation in 1985 to one of the largest airlines in Europe. It currently operates over 1,600 daily flights across 29 countries using a fleet of 305 Boeing 737-800 aircraft. Ryanair keeps costs low through strategies like operating from secondary airports, utilizing a young and standardized fleet, and employing non-unionized labor. While traditionally focusing on leisure travelers, Ryanair is now targeting more business customers to reduce its seasonal losses. Maintaining the lowest cost base in the industry is key to Ryanair's competitive advantage.
John Hurley - 30 Years Of Low Fares
This document summarizes a presentation given by John Hurley of Ryanair at the 2015 Air Transport IT Summit in Brussels. The presentation outlines that Ryanair is Europe's largest airline in terms of passenger traffic and route coverage. It carries over 100 million passengers annually on over 1,600 routes connecting 190 airports across 30 countries from its 73 bases. Ryanair also has the lowest fares of any European airline. The presentation discusses Ryanair's strategy to improve its customer experience through initiatives like its "Always Getting Better" program and new Ryanair Labs innovation hub. It describes Ryanair's plans to leverage new technologies like mobile apps, biometrics, and personalization to provide an improved travel experience from discovery through destination and return.
Case Study Ryanair Business Strategy Analysis Ryanair is .docx
Case Study: Ryanair Business Strategy Analysis
Ryanair is an Irish low-cost airline headquartered in Dublin, founded in 1985. It
operates 181 aircraft over 729 routes across Europe and North Africa from 31 bases.
Ryanair has seen large success over recent years due to its low-cost business
model and has become the world’s largest airline in terms of international passenger
numbers. Taking Porter’s generic business strategies into consideration, Ryanair
operates a cost-leadership strategy to drive itself into achieving its mission of being
the leading European low-cost carrier (LCC). Throughout this essay the business
strategy of Ryanair will be analysed and the sustainability of their model evaluated.
Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled
passenger airline through continued improvements and expanded offerings of its low-
fares service. Considering their objectives and mission, Ryanair’s decision on their cost-
leadership strategy was based on a few main factors discussed below.
A major influence was the deregulation of the airline industry in 1978, which removed
government intervention within the European continent. Under the new rules, routes
and fare decisions were made by individual airlines which meant that they could
compete on other factors besides food, cabin crew and frequency. As a result of
deregulation, a large number of new airline start-ups emerged within the EU and
competition among airlines increased dramatically resulting in downward price
pressures. Ryanair was established to take full advantage of these market conditions.
By offering low prices, Ryanair entered a huge and virtually unlimited market.
Having seen the major success of the low-cost carrier Southwest in the United States,
Ryanair decided to follow in their footsteps by establishing an LCC for the European
continent that targeted fare-conscious leisure travellers and regular low cost business
travelers. By doing this Ryanair became the first low-fare airline in Europe. However,
they took the Southwest model further by offering no drinks and snacks at all and
abolishing the frequent flyer program that Southwest now offers its customers.
The evaluation of Porters five forces influenced Ryanair’s choice of a cost-leadership
strategy, as the threat presented by new entrants and the threat of substitutes could
hinder their success. The threat of new entrants is high within the aviation industry
which meant that low fares would help drive away any further competition. The threat
of substitutes to Ryanair had to also be carefully examined. Their primary market,
Europe, had the availability of high speed trains and car holidays. For Ryanair to be
successful, prices had to be low to attract the public, and resist strong
competition from substitutes like Eurostar.
As Europe’s largest low fare airline, Ryanair’s competitive advantage remains in their
abil.
Dara Brady, Ryanair : How to Swim In a Sea of Data
1) The document discusses Ryanair's use of customer data and analytics to drive business performance.
2) Ryanair has advanced from basic data reporting in 2014 to using machine learning and AI across the business in 2019 to make real-time, data-driven decisions.
3) Key actions taken based on customer data include targeted marketing campaigns to increase early bookings, upsell car rentals, and boost priority boarding sales.
Low cost airlines in INdia
1. The document discusses the strategies adopted by key low-cost airlines in India like SpiceJet, IndiGo, and GoAir to maintain low costs and sustain their business operations.
2. The airlines focus on cost control measures like single aircraft fleet types, point-to-point routes, online booking, and dynamic pricing. They also increase revenues through ancillary services.
3. While the low-cost model has helped these airlines grow rapidly, challenges like high fuel costs, lack of infrastructure, and price wars threaten the long-term sustainability of this model in India. The airlines will need to focus on profitability through consolidation or cost reductions.
Presentationryanair 140224071313-phpapp02
Ryanair has utilized several key strategies to become Europe's largest low-cost carrier. These include maintaining a laser focus on cost containment, operating frequent point-to-point flights on short-haul routes, and maximizing ancillary revenue sources. Ryanair keeps costs low by operating efficiently from secondary airports and maintaining a young, fuel-efficient fleet. The strategy has proven highly sustainable due to Ryanair's continued growth and profitability, though recommendations include increasing flight frequencies and opening new routes to drive further expansion.
Airline Revenue Management Conference Presentations
The document discusses integrating customer relationship management (CRM) and revenue management (RM) in passenger airlines. It notes that while CRM aims to facilitate lifetime loyalty through repeat business, RM aims to optimize short-term revenues and profits. This can create conflicting objectives between CRM, which focuses on individual customers long-term, and RM, which focuses on market segments and transactions. The document proposes developing customer relationship revenue management (CRRM) to better align CRM and RM by personalizing offers and availability based on individual customer value and preferences. This could help address conflicts between loyalty programs and RM practices.
Flydubai (marketing Project)
Flydubai is a low-cost airline based in Dubai that was established in 2008 and began operations in 2009. It currently flies to over 95 destinations across the Middle East, Africa, Asia, Europe and Central Asia. The airline has a fleet of 49 aircraft and operates over 1400 flights per week. Flydubai aims to provide affordable air travel and has experienced significant growth since its inception, increasing its routes and carrying over 9 million passengers in 2015. It is owned by the government of Dubai and plays an important role in developing Dubai as a regional aviation hub.
The sky is the limit - Ryanair 21 Jan 2015
This document summarizes key information about Ryanair's operations and growth over 30 years from 1985 to 2015. It notes that Ryanair has expanded from operating 1 route between 1 country with 1 aircraft in 1985, to over 1,600 routes across 30 countries in 2015, serving over 90 million customers annually using a fleet of 320 aircraft. The document also highlights Ryanair's consistently low fares compared to competitors and estimates it saves European consumers over 10 billion euros per year.
Amadeus Travel Payments - Qualifying and quantifying the dynamic currency con...
Amadeus travel payments slides on the opportunity of dynamic currency conversions in the travel industry
Easyjet
EasyJet is a low-cost European airline that has grown significantly in recent years. It now operates over 700 routes between 130 airports across 30 countries in Europe. EasyJet aims to offer affordable air travel and focuses on maintaining low operating costs through strategies like operating a young, fuel-efficient fleet and minimizing extras on flights. The airline looks to continue expanding its route network and driving ancillary revenues while keeping its cost advantage over competitors.
Presentation air arabia
Air Arabia has managed to offer low-cost air travel through a strategic pricing approach. They estimate demand through surveys and price experiments to determine the optimal price that maximizes market share. They also carefully manage costs, such as through fuel hedging and high aircraft utilization, to keep variable costs low. Air Arabia analyzes competitors' costs and service quality to develop a strategy providing high quality at low prices. They use value pricing by re-engineering operations to attract price-conscious customers. Through this pricing strategy and maintaining low prices even during increases in fuel costs or inflation, Air Arabia has seen remarkable growth over the past decade.
Luftansa vs emirates airlines
This document provides information about Emirates Airlines and Lufthansa Airlines. It discusses their key details like founding year, headquarters, CEOs, websites, fleet sizes, and top destinations. It also analyzes their strengths, weaknesses, opportunities and threats. Both airlines offer various services to customers at different stages of travel like consultation through websites and apps, order taking through multiple channels, hospitality inflight, and secure billing and payment options.
Airport IT&T 2013 Panel Discussion
The document discusses SITA Airport IT services at Düsseldorf Airport. It provides an overview of Düsseldorf Airport, noting that it handles over 21 million passengers annually and is the 3rd largest airport in Germany. It then discusses how SITA Airport IT provides managed IT services, infrastructure services, carrier services, and business services to tenants at the airport. Specific examples are given of how SITA has helped the airport increase revenues through new concepts like seamless travel initiatives using near field communication technology, RFID technology, and license plate recognition. Additional revenue streams have been created through new products like a block parking system at the airport.
Deployment of Beacon Technology in Aviation by Leantegra
Check out the Leantegra presentation to learn how beacons, and powered by them RTLS and Proximity Marketing solutions can make every passenger's stay at an airport a positive start of a great adventure!
Air Canada External Analysis
This document provides an external analysis of Air Canada including a PESTEL analysis. Some key points:
1. Air Canada faces political pressures like higher taxes as a Canadian company compared to foreign rivals. Economic factors also impact Air Canada, like rising fuel costs.
2. Technological changes in booking and mobile services increase customer demands. Safety regulations are also strict in Canada.
3. Porter's Five Forces analysis finds industry rivalry is high due to many discount carriers. Substitute threats are significant from these smaller airlines attracting customers with low prices.
Catering to Passenger Expectations in the On-Demand Economy
Raymond Kollau presented on how the rise of the on-demand economy has generated new passenger expectations for fast, simple, and efficient experiences across multiple industries. This has implications for onboard catering as passengers now expect to be able to order food and snacks whenever they want during a flight. Some airlines have begun offering on-demand catering options in premium cabins, while low-cost carriers allow passengers to order items from an in-flight buy-on-board store via the in-flight entertainment system. Technology companies and catering providers are developing solutions to enable digital ordering and flexible meal delivery to satisfy the growing demand for on-demand options in air travel.
India Aviation ICT Forum - P.S. Nair, CEO, Corporate, Airport Sector, GMR Air...
PANEL 1: Delivering the promise of an improved passenger travel experience - The Potential of Collaboration at Airports: Optimizing passenger flow and increasing profitability, P.S. Nair, CEO, Corporate, Airport Sector, GMR Airports Limited
India Aviation ICT Forum - P.S. Nair, CEO - Corporate, Airport Sector, GMR Ai...
PANEL 1: Delivering the promise of an improved passenger travel experience - The Potential of Collaboration at Airports: Optimizing passenger flow and increasing profitability – P.S. Nair, CEO – Corporate, Airport Sector, GMR Airports Limited
Ryanair's quality & Safety
Good quality products and services reduce the costs of rework, waste, complaints and returns most importantly, generate satisfied customers.
Similar to Ryanair: Digital and Traditional Marketing Integration (20)
Case Study Ryanair Business Strategy Analysis Ryanair is .docx
Case Study Ryanair Business Strategy Analysis Ryanair is .docx
Dara Brady, Ryanair : How to Swim In a Sea of Data
Dara Brady, Ryanair : How to Swim In a Sea of Data
Airline Revenue Management Conference Presentations
Airline Revenue Management Conference Presentations
Amadeus Travel Payments - Qualifying and quantifying the dynamic currency con...
Amadeus Travel Payments - Qualifying and quantifying the dynamic currency con...
Deployment of Beacon Technology in Aviation by Leantegra
Deployment of Beacon Technology in Aviation by Leantegra
Catering to Passenger Expectations in the On-Demand Economy
Catering to Passenger Expectations in the On-Demand Economy
India Aviation ICT Forum - P.S. Nair, CEO, Corporate, Airport Sector, GMR Air...
India Aviation ICT Forum - P.S. Nair, CEO, Corporate, Airport Sector, GMR Air...
India Aviation ICT Forum - P.S. Nair, CEO - Corporate, Airport Sector, GMR Ai...
India Aviation ICT Forum - P.S. Nair, CEO - Corporate, Airport Sector, GMR Ai...
More from Online Marketing in Galway
Getting your Sales & Marketing Systems & People Talking for Growth by BriteBiz
Getting your Sales & Marketing Systems & People Talking for Growth by BriteBizOnline Marketing in Galway
OMiG July 2017 Meet Up w/ Sales Professionals Network. Getting your Sales & Marketing Systems & People Talking for Growth by Brite bizOMiG July 2017 Meet Up w/ Sales Professionals Network
Building on the first event of the Sales Professionals Network ‘ Smarketing- The power of aligning sales and marketing’, The Sales Professionals Network is now partnering with OMiG to bring insights to you on ‘how’ to build the relationship between Sales and Marketing.
Panel Discussion: Building the Relationship between Sales and Marketing
Paul Gainham, Senior Director, EMEA Marketing, Juniper;
Emma Killian, Co-Founder & CMO, BriteBiz;
Mike Connolly, Sales Director, Anecto;
Jenny Brennan, Director of Inside Sales, Agorapulse.
Blueprint for aligning sales and marketing
This special event takes place with Keynote speaker Paul Gainham, Senior Director, EMEA Marketing at Juniper Networks. Paul will be joining the panel discussion to discuss the following;
Building the Relationship between Sales and Marketing
Hosted by: Online Marketing in Galway (OMiG), in partnership with The Sales Professionals Network from regionalskills.ie.
Branding in an Online Space by Gillian Horan, The Pudding
This document profiles Gillian Horan, a certified management consultant with degrees from the University of Limerick and NUIG Galway. It promotes her consulting firm, The Pudding Brand, which helps companies develop clear strategies and tell their brand stories to increase value. The Pudding Brand provides tips for clients such as focusing on clarity, differentiating brands from bland competitors, understanding customer research and experiences, and ensuring brand messaging is consistently delivered.
Building a Global Brand Through Content Marketing & Social Media
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
InsurTech: Unleash Your Imagination
Aviva Ventures & InsureTech. InsurTech event takes place on Monday 7th November at 6pm.
OMiG October 2016 Meet Up
Special Guests, Gillian Horan, The Pudding & Anthony Quigley, Digital Marketing institute talk about Building a Brand via Digital Marketing.
#NWED Social Media Tips B2B
The document provides 5 tips for social media marketing for B2B businesses:
1. Use social media, forums, and communities as modern word-of-mouth tools.
2. Focus on thought leadership by creating valuable content.
3. Focus social media efforts on a select few major outlets rather than spreading efforts too thin.
4. Email marketing should not be ignored and can be strengthened through social media.
5. Monitor, measure, and test social media strategies to improve conversion.
OMiG March Meet Up 2016
Magnet Networks, Marketing Manager, Anna Byrne and Gene Murphy, Entrepreneur in Residence, Bank of Ireland.
OMiG Digital Summit 2016 - Paul Buckley - Aer Lingus
Presentation Title: Brands are the new publishers by Paul Buckley - Aer Lingus. At the OMiG Digital Summit 2016.
OMiG Digital Summit 2016 - Mark Brennan - AIB
The Toughest Talk, Revitalising & transforming AIB'S Sponsorship of GAA through the power of social video by Mark Brennan - AIB. At the OMiG Digital Summit 2016.
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of Huskies
Presentation Title: Data Analytics for Marketing by Lillian Gallagher - In the Company of Huskies. At the OMiG Digital Summit 2016.
OMiG Digital Summit 2016 - Maciej Dabrowski - Altocloud
Presentation Title: The True Meaning of Data by Maciej Dabrowski - Altocloud. At the OMiG Digital Summit 2016.
www.altocloud.com
OMiG Digital Summit 2016 - Aislinn Connolly - Google
Presentation Title: Google Analytics: What you can measure, you can manage by Aislinn Connolly - Google. At the OMiG Digital Summit 2016.
OMiG Digital Summit 2016 - Grainne Redmond - eir
Presentation Title: eir Digital Transformation by Grainne Redmond - eir. At. OMiG Digital Summit 2016.
OMiG Digital Summit 2016 - Natalie Roper -The Guardian
Presentation Title: Driving Growth and engagement with Content Marketing by Natalie Roper -The Guardian. At. OMiG Digital Summit 2016.
OMiG Diigital Summit 2016 - Aaron Chalke - Mediaworks
Presentation Title: Dreaming for a living by Aaron Chalke - Mediaworks. At. OMiG Diigital Summit 2016.
OMiG December Meet Up with LEO, Galway and Linda Flynn
OMiG December Meet Up with LEO, Galway and Linda Flynn, sponsored by 56 Central with special guests including Teresa Mannion of RTE.
OMiG November Meet Up with iRadio and John Mulry
The document summarizes an event hosted by OMiG (Organization for Marketing in Galway) to be held on November 24th 2015 at the Harbour Hotel in Galway. The agenda includes an introduction, a presentation on how to turn an unprofitable website profitable, a presentation by iRadio on their reach and likes, a Q&A session, and networking. John Mulry of Strategic Business Systems is sponsoring the event. The next event is a Christmas party on December 15th. Sponsorship opportunities are available for 2016 events, which provide presentations to an audience and promotion. The 2016 Digital Summit is scheduled for January 21st 2016 at the Radisson Blu Hotel and will feature several speakers.
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience Online Marketing in Galway
The document discusses Eventbrite, an event ticketing platform. It notes that Eventbrite processes over 200 million tickets annually across 500 employees in 4 continents, and has a valuation of €1 billion. The document then discusses various marketing strategies like SEO, retargeting, display ads, webinars and more. It emphasizes the importance of creating an emotional connection with customers and standing out from competitors through unique events or content. Overall it promotes a balanced marketing approach combining various digital tactics with memorable offline events.More from Online Marketing in Galway (20)
Getting your Sales & Marketing Systems & People Talking for Growth by BriteBiz
Getting your Sales & Marketing Systems & People Talking for Growth by BriteBiz
OMiG July 2017 Meet Up w/ Sales Professionals Network
OMiG July 2017 Meet Up w/ Sales Professionals Network
Branding in an Online Space by Gillian Horan, The Pudding
Branding in an Online Space by Gillian Horan, The Pudding
Building a Global Brand Through Content Marketing & Social Media
Building a Global Brand Through Content Marketing & Social Media
OMiG Digital Summit 2016 - Paul Buckley - Aer Lingus
OMiG Digital Summit 2016 - Paul Buckley - Aer Lingus
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of Huskies
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of Huskies
OMiG Digital Summit 2016 - Maciej Dabrowski - Altocloud
OMiG Digital Summit 2016 - Maciej Dabrowski - Altocloud
OMiG Digital Summit 2016 - Aislinn Connolly - Google
OMiG Digital Summit 2016 - Aislinn Connolly - Google
OMiG Digital Summit 2016 - Natalie Roper -The Guardian
OMiG Digital Summit 2016 - Natalie Roper -The Guardian
OMiG Diigital Summit 2016 - Aaron Chalke - Mediaworks
OMiG Diigital Summit 2016 - Aaron Chalke - Mediaworks
OMiG December Meet Up with LEO, Galway and Linda Flynn
OMiG December Meet Up with LEO, Galway and Linda Flynn
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
Recently uploaded
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastThe Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Recently uploaded (20)
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Ryanair: Digital and Traditional Marketing Integration
- 1. Galway – 30 Sep 2014 © Ryanair 2014 Peter Bellew
- 2. © Ryanair 2014 E u r o p e ’ s F a v o u r i t e A i r l i n e Europe’s Lowest Fares/Lowest Unit Costs Europe’s No 1, Traffic – 86m (No 1 or 2 in most markets) Europe’s No 1, Coverage – 69 Bases Europe’s No 1, C’mer Service – Low Fares/On-time/Bags/Canx – Always Getting Better/Digital rollout Fwd bookings & Ld factors rising since Sept 13 Aircraft orders (180 NG’s & up to 200 MAX’s) deliver 150mpa by FY24 Unblemished 30 year Safety Record World’s highest rated airline, BBB+, S&P and Fitch
- 3. © Ryanair 2014 No 1 For Coverage 69 bases 186 airports 30 countries 1,600+ routes 86m c’mers p.a. 304 a/c – all 737-800’s Newest fleet (< 5 Yrs) 180 Boeing NG order New 200 Boeing MAX order
- 4. St rong Market Pos i t ion Country (Cap m’s) No. 1 No. 2 UK (115) Germany (112) Spain (103) Italy (84) France (73) Portugal (20) Belgium (17) Ireland (16) Poland (14) Morocco (11) RYA Share 13% 4% 18% 21% 6% 13% 21% 40% 27% 13% IAG Air Berlin IAG Alitalia easyJet TAP SN Brussels Aer Lingus LOT easyjet Luft AF- KLM RAM Source: 2013 Dep. Seats per Capstats & Diio Mii. Mkt positions adj. for 2014 schedules. No. 3 Vueling easyJet easyJet Jetairfly AF-KLM Wizz easyJet © Ryanair 2014 4
- 5. Groups GDS 1 Corporate GDS 2 Nov 13 Dec 14 © Ryanair 2014 Business Plus Extended Product Winter 14 & new bases Summer 15 & new routes Sep 14 Campaign #1 Airport Rebrand Campaign #2 Better Brand Quiet Flights 2nd Free Bag Fees Cut Allocated seats Better Service PED use New Distribution Google Flight Website V1 My Ryanair Website V2 App V1 Better Digital App V2 Always Get t ing Bet ter
- 6. © Ryanair 2014 Cus tomer Exper ience Improv ing 6 RECAPTCHA scrapped 24hr grace period Quiet flights (early AM, late PM) 2nd free small carry on bag B’rding card reissue & bag fees cut New Groups & Corp. Travel Dept. Allocated seating New PayPal partnership
- 7. Simpler website (17 to 5 clicks) “My Ryanair”, c’mer registration “Fare Finder”, great response GDS (Galileo/Worldspan) for business agents New mobile app for smart phones New Business Plus Continuous IT & digital improvement underway © Ryanair 2014 Digi tal Exper ience Improv ing
- 8. © Ryanair 2014 Communications – Old Fashioned Works Integrated, owned media, digital, paid digital/print, email
- 9. © Ryanair 2014 Communications – Old Fashioned Works Nothing drives visits like editorial, TV or Radio Nothing attracts finance like traditional media 1000’s of print and TV outlets Very few journalists A hunger for simple stories with hooks Invest in a good Mic, good webcam, good about us page
- 10. © Ryanair 2014 Communications strategy Clarity Same message for all groups Reinforce the indicators of success – Cost control – Load factor – Punctuality – Share price – Growth story – ABSOLUTE IMPORTANCE OF INDIVIDUAL CONTRIBUTION
- 11. The “Ryanair Formula” – Lower fares, lower costs Low cost, more efficient, bigger aircraft High people productivity through incentives Lower maintenance costs on new aircraft Higher utilisation / lower costs at secondary airports More flights per day per aircraft Internet sales of 99% = lowest S&M costs Profitable ancillary sales reduces costs Lower costs = lower fares = higher growth & profits © Ryanair 2014
- 12. © Ryanair 2014 Cost Reduction The only competitive advantage is to be the lowest cost operator Champion cost control Celebrate cost reduction Every cost item is examined – Highlighters – Ice – Stationery – Distribution / Internet – Travel
- 13. © Ryanair 2014 Simplify The process The way we manage The way we communicate
- 14. Appendices © Ryanair 2014 28 July 2014 Questions?
Editor's Notes
- Michael