The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
The Product Marketing function is not very well defined. This presentation clarifies roles, responsibilities, skill sets and interactions with other teams in an organization.
The ideas on this presentation were developed after 20 years of product marketing experience at startups to Fortune 50 companies.
“You can download this product from SlideTeam.net”
Are you looking for a way to promote your brand? Then we can help. With our well researched and designed branding PowerPoint presentation slides, you can highlight each aspect of branding easily. Using our brand advertising PowerPoint templates middle-level manager can demonstrate positioning of their brand to a top management. This business marketing presentation comprises slides on business focus, need for the new product, companies competitive landscape, strategic brand positioning, brand development, brand positioning, brand communication. It also covers budgeting, value addition due to branding, promotional strategies and techniques to bring your brand performance under the limelight. If you are planning to give a PPT presentation on company branding, brand awareness, brand loyalty, brand name, brand management, brand valuation, brand positioning, branding strategy and business branding then you can use the same product branding PowerPoint presentation deck. In case you want customized designs, our whole team is ready to help you out. What are you waiting for? Quickly download our branding PowerPoint presentation template. Encourage acts that benefit everyone with our Branding Powerpoint Presentation Slides. Be able to do good for the community. https://bit.ly/3D70qvW
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
The Product Marketing function is not very well defined. This presentation clarifies roles, responsibilities, skill sets and interactions with other teams in an organization.
The ideas on this presentation were developed after 20 years of product marketing experience at startups to Fortune 50 companies.
“You can download this product from SlideTeam.net”
Are you looking for a way to promote your brand? Then we can help. With our well researched and designed branding PowerPoint presentation slides, you can highlight each aspect of branding easily. Using our brand advertising PowerPoint templates middle-level manager can demonstrate positioning of their brand to a top management. This business marketing presentation comprises slides on business focus, need for the new product, companies competitive landscape, strategic brand positioning, brand development, brand positioning, brand communication. It also covers budgeting, value addition due to branding, promotional strategies and techniques to bring your brand performance under the limelight. If you are planning to give a PPT presentation on company branding, brand awareness, brand loyalty, brand name, brand management, brand valuation, brand positioning, branding strategy and business branding then you can use the same product branding PowerPoint presentation deck. In case you want customized designs, our whole team is ready to help you out. What are you waiting for? Quickly download our branding PowerPoint presentation template. Encourage acts that benefit everyone with our Branding Powerpoint Presentation Slides. Be able to do good for the community. https://bit.ly/3D70qvW
Tuy nội dung đã cũ (từ 2006), case study này của Sunsilk vẫn là một mẫu chuẩn về quy trình planning, lên kế hoạch thực hiện một chương trình kích hoạt thương hiệu (activation).
Từ sơ lược background, vấn đề & mục tiêu của nhãn hàng, đến khám phá insight (sự thật ngầm hiểu), để từ đó đưa ra activation concept và kế hoạch 4-bước kích hoạt thương hiệu: pre-launch (trước khi tung), invitation (giới thiệu / mời gọi), experience (trải nghiệm), amplification (lan toả), tất cả đều rất chuẩn mực, chuyên nghiệp và sáng tạo theo đúng phong cách Unilever.
Một slides đáng để các marketers và brand builders học hỏi.
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
Virtual Influencers marketing- Digital digest 2_ ACasmaachehade1
A POV about Virtual influencers and their impact on consumer behaviour and the market. A depth into who is following them, and how are they connecting with the consumers.
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Bestow - Marketing Communication Agency - Advertising AgencyDipen Patel
We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise:
• Design
• Strategy, and
• Communication
We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more.
From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.
Brand architecture is the structure of brands within an organizational entity and a brand portfolio is used to encompass all these entities under one umbrella. Under this topic,
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
This is the partnership proposition canvas v0.4: a plugin tool to the business model canvas, for better conversations on your partnerships .
This has recently been updated a new, more user friendly format called the partnership canvas.
Check it out here:
http://valuechaingeneration.com/2014/10/17/the-partnership-canvas/
Developing a go-to-market strategy is an essential step for any successful business, in order to bring together all the key areas that define the public face of their company (such as its marketing strategy, sales procedures, distribution methods, and so forth).
Tuy nội dung đã cũ (từ 2006), case study này của Sunsilk vẫn là một mẫu chuẩn về quy trình planning, lên kế hoạch thực hiện một chương trình kích hoạt thương hiệu (activation).
Từ sơ lược background, vấn đề & mục tiêu của nhãn hàng, đến khám phá insight (sự thật ngầm hiểu), để từ đó đưa ra activation concept và kế hoạch 4-bước kích hoạt thương hiệu: pre-launch (trước khi tung), invitation (giới thiệu / mời gọi), experience (trải nghiệm), amplification (lan toả), tất cả đều rất chuẩn mực, chuyên nghiệp và sáng tạo theo đúng phong cách Unilever.
Một slides đáng để các marketers và brand builders học hỏi.
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
Virtual Influencers marketing- Digital digest 2_ ACasmaachehade1
A POV about Virtual influencers and their impact on consumer behaviour and the market. A depth into who is following them, and how are they connecting with the consumers.
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Bestow - Marketing Communication Agency - Advertising AgencyDipen Patel
We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise:
• Design
• Strategy, and
• Communication
We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more.
From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.
Brand architecture is the structure of brands within an organizational entity and a brand portfolio is used to encompass all these entities under one umbrella. Under this topic,
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
This is the partnership proposition canvas v0.4: a plugin tool to the business model canvas, for better conversations on your partnerships .
This has recently been updated a new, more user friendly format called the partnership canvas.
Check it out here:
http://valuechaingeneration.com/2014/10/17/the-partnership-canvas/
Developing a go-to-market strategy is an essential step for any successful business, in order to bring together all the key areas that define the public face of their company (such as its marketing strategy, sales procedures, distribution methods, and so forth).
How to use mobile apps to integrate into your marketing communication strategy. Do you need an IT guy or a creative strategist? Tips and tricks, case studies...
Keynote was held by Andras Perenyi, Kürt Academy, Budapest, Hungary, December, 2013.
This is the final submission, which is to create a marketing plan for an android application as a part of an internship in marketing under Prof. Sameer Mathur, IIM Lucknow
Online Brand And Reputation Management - American Marketing Association Word ...Krista Neher
Presentation given to the Word of Mouth group at the AMA (American Marketing Association) covering brand and reputation management online. Inludes how to proactively manage your brand, tools and tips for tracking your brand online (including sentiment) and how to respond/participate and engage in conversations online.
See a summary on my blog at www.themarketess.com :)
The market for home services applications is now expanding. These on-demand service apps allow people to hire someone to undertake their household chores and time-consuming tasks like cleaning, plumbing, painting, moving, and storage. Check out our blog today for more details.
Mobile apps strategy guide for small and medium size businessesSunil Jagani
It is important for both small and medium sized companies to know the benefits of having a Mobile App strategy, as it can prove to be a very useful business process streamlining and automation tool.
For more - https://bit.ly/2xZLh2i
This assignment focuses on the customer rating software that is associated with restaurant business. This business is going to be developed by an entrepreneur. In this software business, the customers are enables of check any listed restaurant service.
A presentation on the marketing plan of a new mobile application - At Your Service.
This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur
On-Demand Laundry App Development: Solution Specific for Your Business Expans...Shekhar29236
As we have on-demand apps for everything, whether it’s about food delivery, car wash, grocery delivery, pharmacy delivery, ride-sharing, and laundry, the time is not that far when our lives will revolve around these different kinds of on-demand solutions. So, isn’t it a phase where you should start bringing digitization to your existing laundry business?
If yes, you must delve deeper into the values, benefits, and other aspects of the laundry app development instead of pitching your idea straight to the best mobile app development company. You will not meet your desired goals until you know how digitization can make you move ahead.
How much does it cost to build an app like urban clapInfoxen
The exact estimate can be given after analyzing your business requirements and development complexities your project involves. When it comes to rough estimates, the cost to build an app like UrbanClap may lie around $40K to $50k. But, again, your app development cost may vary depending on the actual business requirements and app development expectations.
Everyone is very busy today and has a hectic schedule. Traditional business models should allow startups if they want to provide daily customer service. The modern methods of on-demand business app development have gained momentum. As a result, the on-demand economy is growing because everyone uses mobile devices to find solutions for everything.
Presentation on self-service and return on investment (ROI) by Spencer Newsham, Public Sector Account Director at LivePerson. Presented at Local Digital Futures: The Internet of Things & Local Public Services on 8 June 2015 in London.
On Demand Home Service With Best Handy Man App In 2022.pdfCerebrum Infotech
We all lead very busy lives, and it’s not often that our schedule permits us to call a repairman to our homes on weekdays. The solution to this problem is the handyman services app.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. Executive Summary
Most of the people these days, run events even before
realizing the importance of proper event planning.
Event Plus is a new generation application that will help people
to plan and realize their Events in an organized manner.
Sometimes cost becomes an issue for someone, or maybe one is
not able to find a proper event management group. Or maybe,
the way they want their event to be planned, is not acceptable by
the managers. Thus, Event Plus will serve as an interactive
platform for communication between people and event managers,
resulting in not just an Event but An ‘Event Plus ‘ !!
5.
6.
7. No close competitor
Every kind of service provided
Comparison and explanation of activities by
advisors
• Non exposure of many clients to large scale event
managements. Difficult to instill this cost effective
idea.
• Hard to interest clients without a visit to buy the
premium version
• Mix and match facility available, so clients
can design their own packages, choosing
the best from all facilities
• Focus on customer needs through a two
tier process
• Detailed ratings available, with criterions
that have been predefined
• Affordable cost for all facilities
• Help available through online as well as
visits for events
• No competitor in the sector
• Variety of services provided under one portal
• Detailed comparison and explanation of all
possibilities by advisors
• People might not be interested
in buying premium version
• A new idea in the market can backfire
8. There are no competitors which fit the same
description in the android app sector. There
are some websites which provide facility for
event networking and help in enhancing the
social reach of an event, but our application
helps not only in networking, but also in event
realization.
9. Mix and match
from various
event planners
And get the best
out of each
planner.
Ratings by a
defined criterion
10. India is the fourth largest
mobile-app economy. The
annual figure for India is
projected to grow by 92% to
reach 7.7 billion downloads
this year, and further to 20.1
billion by 2020. The main
driving force is the amount of
time spent on the mobile
applications.
11. Event management industry is one of the
fastest growing industry .
In addition to this, India being a country rich
in heritage and culture, event management
industry has a large scope of growth. By 2013-
14 the growth touched $768 million mark. In
2015, it grew by 25%. For 2016, the expected
growth is about 15%. The double digit growth
in this industry coupled with transition of this
sunrise sector from a highly unorganized to
organized niche and competitive sector is
expected to see a manifold demand for talent
pool.
14. The cities where we will be providing our services initially will be:
• Pune
• Mumbai
• Delhi
• Lucknow
• Bangalore
If successful in major cities, beta testing and
surveys will be done in other cities, so as to
determine the success rate there. If it turns out
to be as expected, services will be extended
to those cities as well.
15.
16. People above the age
of 15, in well established
Metropolitan cities where
they have exposure to
mobile apps, as well as to
the concept of event
management, and might
require this facility on
several occasions.
20. Offers:
• 1 month: 10% off if one doesn't use mix and match from vendors, and if one does
then just 5% off.
• 3 months: 10% off if one doesn't use mix and match from vendors, and if one does
then just 5% off.
• 6 months: 10% off if one doesn't use mix and match from vendors, and if one does
then just 5% off.
• 1 year: 8% off if one doesn't use mix and match from vendors, and if one does then
just 4% off.
The above discounts will be calculated on the final amount (excluding taxes) to be
charged. The mix and match facility is available at a nominal cost.
NOTE: if any goal remains unsatisfied, then previous offers will continue to
hold until the completion of goal.
24. COLLABORATORS
• Minimum 5 event managers, before the release of our
application into market who agree on a fair profit margin
before launch.
• Caterers, grounds organizers and labor services
• Other service providers are also listed to put add ons help
throughout the event planning process
25. COMPANY
• Division head
• Database Management
• Finance Sector
• Rating Department
• Marketing Managers
27. CONTEXT
• Economic: Costs and Revenue Analysis
• Technological: Database Maintenance and server traffic maintenance
simplifying technicalities of the process.
• Sociocultural: Healthy office environment.
• Regulatory: Head advisor responsible for control of grievance.
• Physical: Clean and healthy workspace.
29. Customer Value
Attractive offers given by the company
to all it’s custo er’s, discou t rates that
are not available in the market.
Mix and Match facility is not available for retail
investors, thus this application brings to them
options which are only available In large scale events.
Customer experience is made easy by proper management
and advising, phone updates through push notifications
and a online query.
30. COLLABORATOR VALUE
Event managers get clients without lobbying, advertisements
and without supplying resources towards this cause, thus a
massive work load is decreased for nominal rebates given to
our application.
Our application charges are minimal, so the profit margins of
the collaborators is still high.
For small scale caterers and other distributors in this sector,
this app is a boon to put them on the face of large scale
market in comparison with large event managing companies.
31. COMPANY VALUE
Revenue is generated by premium
application purchases, through
application stores, through convenience
fees charged for event planning, and a
decent margin of profits from the
collaborator side as well.
34. • Mix and match of services
• Cost & features of each amenity, with images if available.
• Rating criteria/comparison tool:
User Rating
App viewer rating
Feedback value
• Detailed description of all products of the companies
collaborated with our application.
• Attractive offers and discounts
• Time and cost efficient.
• Advising and updates available throughout the planning
process.
35. Excellent service provided by
us helps strengthen Relations
with customers.
An interactive platform for
planning an event, is one of
it’s kind in providing cost
and time efficient services.
36. The application lists
different options and
services available under a
list of brands, thus the
clients experience is
paramount. The number of
brands collaborated with our
application will increase with
the increase in popularity of
the application.
37. $2 for the Premium Version.
The premium version includes a free
visit with our advisor.
If client decides to deal with our
company, a specific percentage of
event cost would be charged as fee
for our company, depending upon the
scale of the event.
38. The customers will be given
various attractive offers.
For the collaborators, there will
be no extra workforce allotted.
They will gain profits with least
efforts.
The company personnel, will be
getting bonuses for successful
completion of client goals. The
sales person (for first visits only)
will be getting bonuses, as per
the ratio of people he gets into
the fold of our company.
39. Communication with customers
through push notifications, emails,
and visits. Areas where the concept
of event management is popular,
there marketing strategy would also
include the distribution of pamplets,
posters, emails and adds on social
networking sites.
Communication with collaborators will
be done through email, and in person
if required.
40. The application will be distributed through different
app stores.
FIRST VISIT: Detailed description of all amenities
and company offers by salesman.
FOLLOWING VISITS: An adviser will be allotted
to the client who oversees the requirements and
tentative schedule of the event. He would report to
the head advisor. All the requirements and progress
would be updated on the application and shared
through push notifications. The client requests
would be shared with collaborators as per need.
43. • To minimize the startup
cost in any city and
risks, rented offices,
minimal sales person and
advisors would be
allocated.
• Centralized database in
order to minimize work
load.
• With the progress of
the company in the city,
workforce would be
increased, and
temporary offices will be
converted to permanent.
44.
45. After the purchase of premium version one free visit
from the side of company, during this visit the
salesperson explains every service provided and the
range of options. Then if the client is interested, a
particular adviser is designated to the client who is
responsible for the event planning and networking, this
adviser reports to a head adviser who comes in if there
is a problem. The adviser creates an event under the
login of the client in the app, and updates all the
progress and requirements in the app, so that the client
can check on the progress. Information is passed on
through emails and the push notifications, client is also
informed that he can network his event through social
media integration of our app, even ask us to post adds
for his events. For all this a convenience fee is
charged, depending upon the options chosen and event
scale.
46. • Launch of the application
• Advertising and promotion
• Constant improvement based
upon ratings
47.
48. PERFORMANCE
EVALUATION
• Feedbacks are compulsory after
every event, followed through by
the team responsible for data
handling.
• Feedbacks are in the form of
ratings, for different services
and are updated on the
application.
• Performance evaluation of the
company as a whole
is done by a team of analysts.
49. ENVIRONMENTAL
ANALYSIS
• Analyzing different sources for
metadata through surveys and also
statistics and parameters to increase
business in specific locations,
targeting them more in order to gain
more clients from that location
• Minor alterations to application,
which suits the clients, depending on
client experiences and
recommendations.