Do your technology choices support your organization’s values? Working to build a better online Canada with informed technology choice What does your choice of technology say about your values? How can choices about technology help build community? Sometimes decisions about Internet technologies seem small, but these small choices add up. Building a strong, resilient, and accessible Internet in Canada requires us all to understand how our decisions affect the larger Internet ecosystem and what we can do to ensure that our decisions are in line with our values. Using data from the .CA Internet Factbook gathered from audits of 400 Canadian non-profit organizations conducted by Framework, and examples from the Internet and domain name industry, this session will address some key decisions about Internet technology and how non-profit executives can make choices that respect their mission, values and the needs of their clients. @saxby Ryan Saxby Hill is an expert in communications and digital marketing. He is currently the communications manager with the Canadian Internet Registration Authority, operators of the .CA domain name. Previously, Ryan led media relations and online engagement efforts at the Canada Foundation for Innovation and has held positions handling global communications and PR programs for Ciena Corporation and Nortel Networks. Ryan is a founder of Apartment613, an award winning Ottawa-based digital community media organization and serves on the board of directors for the Centretown Citizens Ottawa Corporation, one of Canada’s most innovative non-profit housing providers. ==== Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from: Capacity planning in the digital world Choosing the right tech tools to suit your organization's values Cultivating digital talent Digital fundraising & donor engagement Building community engagement strategies with corporate partners

1. TECHNOLOGY CHOICE AND VALUES
(+ A BIT ABOUT DOMAINS)
Presented by:
Ryan Saxby Hill

2. A QUICK BIT ABOUT CIRA
• We run the .CA domain
• A national, member-based not-for-profit organization
• Create products and services for the benefit of the
Canadian Internet
• Partnerships with others who help organizations use
the web
• Fund work by Canadian not-for-profits through our
community investment program
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3. HOW YOUR TECHNOLOGY CHOICES
MATTER
• The choices that you make about technology say something
about the way that you do business. I hope to help you think
a bit about why and how.
• I’ll run through some of the options that I think are important
and we can talk a bit about what they might mean.
• I’ll give you a quick look at some of data we’ve collected
about how non-profits are using technology and some of the
trends that you might want to think about.
• Wherever possible I’m going to give you some practical
examples. I’m not a web development expert, but I think
about these things and work with some really smart people.
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4. Tech choices and what they mean
UNDERSTANDING YOUR OPTIONS

5. WHAT WE’LL COVER
• Open or closed
• Secure/ private or not
• Exclusionary or accessible
• Transparent or not
• Canadian or not
• Public or not

6. OPEN OR CLOSED?
Choice of content management systems by
non-profits in Canada

7. YOU CAN BUILD IT
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8. POWERED BY COMMUNITY: FIREFOX
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9. PRIVATE/ SECURE OR NOT?
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Photo by Laurelrusswurm - Own work,
commons.wikimedia.org/w/index.php?curid=26070552CC BY 3.0, https://
“With online activity and massive
data sharing, it’s impossible to
contain all the privacy breaches
happening and most of them go
unknown and unreported. So it’s
important to try and prevent them
from happening in the first place,
almost like a medical approach. We
want to minimize the risk and
eliminate the harm right form the
outset. “
- Ann Cavoukian in IT Business

10. Age Children under 18 Gender
Total 18-34 35-54 55+ Yes No Male Female
n=1,200 n=328 n=445 n=428 n=234 n=942 n=596 n=605
% % % % % % % %
Yes 38 38 48 41 42 46 38
No 44 45 34 43 40 40 42
Don’t know 18 17 18 16 17 15 20
42% ARE AWARE OF A MAJOR CYBERATTACK IN CANADA OR AROUND
THE WORLD AGAINST ORGANIZATIONS OR COMPANIES.
42
41
17
0% 50% 100%
AWARENESS OF CYBERATTACKS AGAINST ORGANIZATIONS/COMPANIES
Q46. A cyberattack is an attempt by hackers to damage, disrupt, or gain unauthorized access to a computer network or system. Are
you aware of any major cyberattacks in Canada or around the world against organizations/companies you know?
Base: Total sample

11. Age Children under 18 Gender
Total 18-34 35-54 55+ Yes No Male Female
n=502 n=125 n=170 n=207 n=95 n=398 n=272 n=230
% % % % % % % %
Target 28 32 32 28 32 33 30
Sony 25 21 9 21 16 22 11
Home Depot 10 16 17 14 15 16 14
Ashley Madison 13 11 6 9 10 8 11
Canada Revenue Agency/Revenue
Canada/CRA
13 5 11 9 9 7 13
Canadian Government/Federal
Government
10 8 11 7 10 10 9
Government (general) 6 7 7 7 7 6 8
Walmart 5 4 10 6 6 3 10
Banks/Financial institutions (general) 2 7 7 4 6 7 5
Winners 0 4 6 2 4 2 6
AMONG THOSE AWARE OF CYBERATTACK, 3-IN-10 MENTION TARGET
(31%).
31
17
15
10
9
9
7
6
6
4
0% 50% 100%
AWARENESS OF ORGANIZATIONS/COMPANIES THAT SUFFERED CYBERATTACKS
Q47. Which organizations/companies are you aware of that have suffered a major cyberattack?
Base: Those who recall a cyberattack
% Total Mentions

12. Age Children under 18 Gender
Total 18-34 35-54 55+ Yes No Male Female
n=1,200 n=328 n=445 n=428 n=234 n=942 n=596 n=605
% % % % % % % %
TOTAL CONCERNED 54 66 79 64 68 67 67
Very concerned 15 21 33 20 24 24 23
Somewhat concerned 39 45 46 44 44 43 44
Neutral 29 20 15 24 20 19 22
Not very concerned 10 10 5 9 8 9 7
Not concerned at all 4 2 1 3 2 2 2
TOTAL NOT CONCERNED 14 12 5 12 10 11 9
Don’t know 4 2 1 -- 2 3 2
TWO-THIRDS SAY THEY ARE CONCERNED (AND 24% ARE ‘VERY CONCERNED’)
ABOUT ACTUAL OR POTENTIAL CYBERATTACKS AGAINST ORGANIZATIONS OR
COMPANIES THEY KNOW.
67
24
44
20
8
2
10
2
0% 50% 100%
LEVEL OF CONCERN ABOUT CYBERATTACKS AGAINST ORGANIZATIONS THAT MAY HAVE ACCESS TO
YOUR PERSONAL INFORMATION
Q48. Overall, how concerned are you about actual or potential cyberattacks against organizations or companies you know and/or that
may have access to your personal information/data?
Base: Total sample

13. Top 2
Age Children under 18 Gender
Total 18-34 35-54 55+ Yes No Male Female
n=1,200 n=1201 n=328 n=445 n=428 n=234 n=942 n=596 n=605
% % % % % % % % %
A hospital or healthcare organization 73 67 73 77 73 73 69 77
A business or retailer 77 64 79 85 72 78 74 80
A school or educational institution 63 58 64 65 68 61 60 65
A government department 78 72 76 84 76 79 74 81
A not-for-profit or charity 63 53 62 72 59 64 60 66
CONCERN IS HIGHEST FOR PERSONAL INFORMATION/DATA HELD BY
GOVERNMENT (78% WOULD BE CONCERNED ABOUT SECURITY IN THE
EVENT OF AN ATTACK, AND 52% WOULD BE VERY CONCERNED).
LEVEL OF CONCERN ABOUT CYBERATTACKS BY ORGANIZATION TYPE
Q49. How concerned would you be about the security of your personal information/data held by the following types of organizations
after a cyberattack?
Base: Total sample
44
37
30
52
30
29
40
33
26
34
14
15
21
12
22
7
4
8
6
8
3
2
5
2
3
3
2
3
2
3
Very concerned Somewhat concerned Neutral
Not very concerned Not concerned at all Don't know
% Very/Somewhat

14. Age Children under 18 Gender
Total 18-34 35-54 55+ Yes No Male Female
n=1,200 n=328 n=445 n=428 n=234 n=942 n=596 n=605
% % % % % % % %
TOTAL LIKELY 20 21 17 23 18 23 15
Very likely 3 4 3 5 3 5 2
Somewhat likely 16 17 14 18 15 18 13
Neither likely nor unlikely 30 23 22 26 25 28 21
Not very likely 24 24 24 21 25 22 26
Not likely at all 16 22 32 21 24 21 27
TOTAL NOT LIKELY 40 46 56 43 49 43 53
Don’t know 10 9 6 8 8 6 10
JUST UNDER ONE-HALF (48%) ARE UNLIKELY TO CONTINUE MAKING
DONATIONS TO A NOT-FOR-PROFIT ORGANIZATION OR A CHARITY
FOLLOWING A MAJOR CYBERATTACK.
19
3
16
25
24
24
48
8
0% 50% 100%
LIKELIHOOD OF CONTINUING TO MAKE DONATIONS
TO A NOT-FOR-PROFIT ORGANIZATION/CHARITY AFTER CYBERATTACK
Q50A. How likely is it that you would continue to make donations to a not-for-profit organization or a charity following a major
cyberattack?
Base: Total sample

15. ACCESSIBLE OR NOT?
15
Mobile adoption by age

16. ACCESS FOR ALL?
Have you tested your website to ensure it’s accessible?
Roundup of free tools to test: https://medium.com/bread-
crumbs/free-web-accessibility-tools-round-up-
b83a33797789#.juyy5wdpc
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500,000 Canadians are living with
vision loss
+ 50,00 new diagnoses each year

17. TRANSPARENT OR NOT?
17
Impact reporting scores from
Framework Foundation

18. TRANSPARENT OR NOT?
18
Financial transparency scores from
Framework Foundation

19. WHAT DOES TRANSPARENCY-FIRST
LOOK LIKE?
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20. CANADIAN OR NOT?
20

21. THE CASE OF BOOMERANG ROUTES
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22. BUILT IN THE PUBLIC INTEREST?
22
Domain choice of Canadian non-profits

23. OUR COMMUNITY INVESTMENT PROGRAM
FUNDS AWESOME WORK
We’ve given away $2.2
million in funding to not
for profit organizations
that are working to build
a better online Canada
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24. GET IN TOUCH
Ryan Saxby Hill
ryan.hill@cira.ca
613-316-2397
@saxby
@CIRANews
Need a domain?
Visit cira.ca/choose-Canada.
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