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Using Social Media in the Channel


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Using Social Media in the Channel

  1. 1. Channel Marketing and the Role of Social Media Heather K. Margolis, President Channel Maven Consulting
  2. 2. Agenda <ul><ul><li>Why Social Media is Important </li></ul></ul><ul><ul><li>Where does it Fit? </li></ul></ul><ul><ul><li>Who is Responsible? </li></ul></ul><ul><ul><li>Brand Yourself Online </li></ul></ul><ul><ul><li>Where to Start </li></ul></ul><ul><ul><li>Step-by-Step “How To” </li></ul></ul><ul><ul><li>Questions </li></ul></ul>  &quot;The horse is here to stay, the automobile is only a fad.&quot; --Advice of President of Michigan Savings Bank to Horace Rackham , lawyer for Henry Ford , 1903
  3. 3. Interrupt Messaging
  4. 4. B2B is Doing the Same Thing!
  5. 5. Be Where They Want, When They Want
  6. 6. Exponential Growth of your Message
  7. 7. How Does Social Media Fit? Social Media Marketing Email Portal Newsletter Webinars Events TreeHouse Interactive © 2009
  8. 8. Another Tool in the Arsenal
  9. 9. Whose Responsibility is Social Media? Executive Drive Thought Leadership PR Get the “Word” out Marketing Create Content Sales Provide Value Technology Solve Problems Administrative Build Internal Community
  10. 10. B2B Decision Makers Using Social Media <ul><ul><li>91% </li></ul></ul>
  11. 11. Branding yourself or your Company Online LOITHERSTEIN Heather Margolis
  12. 12. The Most Downloaded Woman on the Web
  13. 13. <ul><ul><li>Heather K. Margolis </li></ul></ul>
  14. 14. Where to Start Listen Participate Generate Buzz Share Content Community Building & Social Networking Tactics, Tools, Time LESS TIME MORE TIME
  15. 15. Listen
  16. 16. Create Conversation on Twitter
  17. 17. Create Conversation on LinkedIn
  18. 18. Start a Discussion
  19. 19. Value, Value, Value…
  20. 20. Add Value
  21. 21. Generate Buzz
  22. 22. Share Content
  23. 23. Summary