Campaign for Accountability Tech Poll 2018

1. Campaign for Accountability
Results from a National Poll
June 2018

2. Methodology
2
On behalf of Campaign for Accountability, GQR conducted a national live
interview phone poll of 1,001 registered voters from June 11 – 19, 2018. Fifty
percent of interviews were conducted via cell phone. The sample carries a
margin of error of +/- 3.1 percentage points at the 95 percent confidence
interval. Margin of error is higher among subgroups.
Data in this report may not add up to 100 due to rounding. Net differences may
be off by 1 percent due to rounding.

3. 3
The economy
The prices of
products you usually
buy
Workers’ wages and
salaries
13
16
14
11
46
35
25
26
11
11
23
21
37
33
54
58
Society
Tech companies are thought to have positive impact
for consumers, mixed impact on workers and society
+32
+29
-2
-9
Generally speaking would you say big internet and technology companies have a positive or negative impact on…

4. 4
Personal safety
47
18
77
50
7
7
14
25
But tech companies are thought to have very negative
impacts on personal safety and privacy
Privacy
-25
Generally speaking would you say big internet and technology companies have a positive or negative impact on…
-63

5. Few people feel they have control over info collected
online, especially more tech savvy groups
5
Let's think about a typical day in your life as you spend time at home, outside your home, and getting from place to
place. You use your cellphone and maybe landline phones. You may use credit cards. You might go online and buy
things, use search engines, watch videos, or check in on social media. As you go through a typical day, how much
control do you feel you have over how much information is collected about you and how it is being used - a lot of
control, some control, not much control, or no control at all?
11 11 15 13 1522 19 20
29
21
40
59
43
57
40
55
36
63
45
53
0
20
40
60
80 A lot of control Some control No control at all Not much control
Total Millennials Seniors Pay a lot of attention
to tech news
Pay no attention to
tech news
Control No control Control No control Control No control Control No control Control No control

6. Two thirds believe gov’t should do more to regulate
monopolies, including half of Republicans
6
Do you believe the government should do more to regulate and prevent monopolies?
52
65
48 42
25
10
28
39
67
83
64
52
0
20
40
60
80
Yes, strongly Yes, not so strongly
Total Democrats Independents
Yes No
Republicans
Yes No Yes No Yes No
+42 +73 +36 +13

7. 21
28
19
14
7 8 11
43
17
56
8
40
21
31
24
32 30 28
36
0
20
40
60
A lot more regulation A little more regulation A lot less regulation A little less regulation
Plurality think there should be more gov’t regulation
of internet and tech companies
7
From what you know, do you think there should be more government regulation on large internet and technology
companies, less regulation, or should the level of regulation stay the same as it is now?
Total Democrats Independents
More
Republicans
Less Same More Less Same More Less Same More Less Same
+26 +48 +19 +7

8. Amazon and Google have strong, positive profiles;
Facebook and Zuckerberg are underwater
65 63
48
18
33
24
14 17 25 18
39 38
-40
-20
0
20
40
60
Unfavorable Favorable
8
+23+46+51 -- -6 -14
Your internet
provider
%ID: 47 %ID: 85

9. 13 14 23
43
28 29
40
63
25 22 14
64 63
55
31
Not trust at all Trust not very much Trust a lot Trust somewhat
Amazon and Google are trusted to obey personal
information laws; Facebook has large deficit of trust
9
+15+34+36 -32
Your internet
provider
Now I am going to read you a list of companies. After I read each company please tell me how much, if at all, you trust
that company to obey laws that protect your personal information.

10. 10
Amazon’s positive profile rooted in convenience, fast
shipping, and low prices
Positive impressions:
29% Online shopping/buying from home
18% Convenient
15% Reliable/fast delivery
10% Variety of products
8% Good prices
7% Good service
OPEN END: What comes to mind when you think
about Amazon?
Which two are the best things about Amazon as a company?
3
3
5
8
11
38
46
48
Amazon is transparent about the way it uses
personal data
Jeff Bezos is a responsible CEO
Amazon allows you to control your own
privacy settings
Amazon has advanced security systems that
protect its users
Amazon is expanding beyond the internet,
including purchasing Whole Foods and
building brick and mortar stores
Prices on Amazon are very low for most
products
Amazon has fast shipping and is always
innovating to get products to consumers
faster
Amazon is convenient and is a place for one-
stop shopping

11. 11
Amazon’s negatives seen to be poor business
practices and invasions of privacy
OPEN END: What comes to mind when you think
about Amazon?
Which two are the worst things about Amazon as a company?
6
9
9
11
13
14
21
24
30
33
There are no good alternatives to Amazon
(SPLIT) Amazon puts profit before its users'
privacy
Amazon is too big and is involved in too many
aspects of life
Amazon's CEO Jeff Bezos also owns the
Washington Post and has too much influence
Amazon is constantly collecting personal
information about users
Amazon's low prices force suppliers to pay low
wages
(SPLIT) Amazon's CEO Jeff Bezos is the richest man
in the world, but Amazon pays a lower tax rate…
Amazon's home assistant, Alexa, can invade users’
privacy by listening to all conversations
Many of Amazon's warehouse workers are paid
low wages and rely on Medicaid and Food…
Amazon has forced thousands of mom and pop
shops to shut down
Negative impressions:
10% Too big
8% Hurting other businesses
4% Low employee wages

12. 5
8
11
13
16
27
55
Google has a responsible CEO
Google has advanced security systems that
protect its users
Google has advanced security systems that
protect its users
Google has good video and ad content
Google allows you to control your own
privacy settings
Google is expanding beyond the internet and
investing in new technologies that will better
our lives
Nearly all of Google's products, like search,
email and Chrome, are free to use for
consumers
12
Google’s positive profile built on free products,
information access, and investing in tech to better life
Positive impressions:
30% Access to information/get answers
11% Convenient/fast
8% Helpful
OPEN END: What comes to mind when you think
about Google?
Which two are the best things about Google as a company?
Other impressions:
29% Search engine
4% Google products (Email/Maps)

13. 13
13
17
19
20
22
23
24
26
Google is too big and is involved in too many aspects
of life
Google puts profit before its users' privacy
Google allows fake news and misinformation to
spread too easily
Google pays a lower percentage of taxes than the
average American taxpayer
Google uses your personal information to target ads
to you
(SPLIT) Google decides what websites are shown
first when someone does a Google search
(SPLIT) Google exposes children to too many
dangerous online activities
Google is constantly collecting personal information
about users
Google's home assistant, the Google Home, can
invade users’ privacy by listening to all conversations
13
Google’s negatives are collecting too much personal
information and how it uses the data
OPEN END: What comes to mind when you think
about Google?
Which two are the worst things about Google as a company?
Negative impressions:
8% Invades privacy
4% Monopoly/too big
4% General dislike of Google

14. 3
4
4
5
12
21
27
69
Facebook is transparent about the way it
uses personal data
Facebook has advanced security systems
that protect its users
Mark Zuckerberg is a responsible CEO
Facebook has good video and ad content
Facebook allows you to control your own
privacy settings
All of Facebook's products are free to use
for consumers
Facebook is a great way to share and get
information
Facebook is a great way to stay in touch
with friends and family
14
Facebook’s positive attribute is connecting you to
friends and family
Positive impressions:
31% Connect with friends and family
10% Social network
6% Communication/messaging
3% General like of Facebook
OPEN END: What comes to mind when you think
about Facebook?
Which two are the best things about Facebook as a company?

15. 5
5
13
16
19
19
19
27
29
Facebook does not take threats to democracy
seriously
There are no good alternatives to Facebook
Facebook puts profit before its users' privacy
Facebook discriminates against conservative leaning
groups
Facebook exposes children to too many dangerous
online activities
Facebook uses your personal information to target
ads to you
Facebook is constantly collecting personal
information about users
Facebook allows hate groups a platform to spread
hate, including terrorism recruitment videos
Facebook allows fake news and misinformation to
spread too easily
15
Facebook is seen as a place for misinformation,
allowing hate to spread, and collecting too much data
OPEN END: What comes to mind when you think
about Facebook?
Which two are the worst things about Facebook as a company?
Negative impressions:
23% Time consuming/too much gossip
19% Invasion of privacy/too many ads
11% General dislike of Facebook
10% Fake news/too political

16. 16
Strong messages in favor of greater regulation
34
44
45
48
58
62
71
72
73
79
Very Convincing Somewhat convincing
Now I am going to read you some statements supporting increases in regulation of large internet and technology
companies like Facebook, Amazon and Google. After I read each statement please tell me if that is a very convincing
reason to support increasing regulations, somewhat convincing, a little convincing or not at all convincing.
(FAKE NEWS) Fake news can spread like wild fire online. Yet, there are no requirements for online ads to
disclose who is sponsoring the ad like there are for TV and radio commercials. Foreign governments or
people looking to spread false information can buy ads online with no consequences. If people do that on TV
or radio they can be sued for false advertising. We need to change the law to make sure fake news online is
considered false advertising just like it is on TV and radio.
(DATA IS PROFIT) Facebook and Google only offer their services for free to consumers because they sell our
personal data on the backend. Facebook and Google makes millions by selling personal data to advertisers
who target ads based on our search history, gender, age, and income. There need to be regulations on what
personal information companies like Facebook and Google are allowed to sell.
(PRIVACY TRUST) After the data privacy scandals from Facebook and Cambridge Analytica that saw the personal
data of 87 million people used without consent, we cannot trust these companies to keep our data safe. If
internet and technology companies like Facebook and Google are not willing to take the necessary steps to
protect our data, then we need government to regulate them to keep our personal information safe and private.
(SPLIT) (CONTROLLOING GOV) Companies like Amazon, Google and Facebook spend millions of dollars on lobbyists to
try to control the government. In return these companies receive billions in tax breaks. Amazon's CEO Jeff Bezos is the
richest man in the world, but Amazon pays less than half the tax rate of the average American taxpayer. To avoid a
tax increase in Seattle, Amazon stopped construction on a multi-million dollar skyscraper to force the city to change
tax plans or lose the new skyscraper. We need to regulate these monopolies and return control of our lives back to
workers, families, and communities.
(SPLIT E) (MONOPOLY) A company has a monopoly when it controls the supply of a good or service. Google
controls 75 percent of all online searches, Facebook has nearly 1 billion more active users than any other
social media platform in the world, and Amazon does six times more in online sales than 8 of its biggest
competitors combined. These large companies are monopolies and need to be regulated.

17. 21
41
7
43
17
73
6
32
18
0
20
40
60
80
A lot more regulation A little more regulation
A lot less regulation A little less regulation
After messaging, large majority of people want more
regulation on tech companies
17
Now that you have heard more information, do you think there should be more government regulation on large internet
and technology companies, less regulation, or should the level of regulation stay the same as it is now?
Initial Ask
More Less Same More Less Same
+26 +67
Re-ask post
messages
(Net More – Less
regulation
shown)
Initial Ask
Re-ask post
messages
Total +26 +67
Democrat +48 +85
Independent +19 +56
Republican +7 +57

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