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Do you track your donors in a spreadsheet? Never heard the term "CRM" before? Have a CRM but find it doesn't fit well in your organization?
This presentation covers what a Constituent Relationship Management (CRM) is (constituents can be donors, volunteers, etc.) and why it matters to nonprofits
This is a high-level intro to CRMs and is best for organizations who are thinking about moving to a CRM. It will not cover specific CRMs and their features in depth.