How to Create 10x the
Content Without More Work

Joel Harrison
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Social Entrepreneur, Marketing Consultant, Podcaster
joel@joelmharrison.com
Instagram & Twitter: @joelmharrison

You sit down at a blank screen to
create an article…
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These are 10 of the most efficient
ways to create content.
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But first, let’s set some ground work.
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Some content is promotional.
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Some content is impactful.
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Ask yourself: If my nonprofit didn’t
exist, would this content still work to
advance the same mission?
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Method 1: Find Content You
Didn’t Know You Already
Created
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Content You’ve Already Created
● Emails (questions you’ve answered)
● Phone Calls (common things you say, explain, or describe)
● Annual Reports (take out pieces to be used on social media or articles)
● Training Manuals
● Speeches or Talks
TASK: Take stock of all the assets you could possibly use for content
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Method 2: Start with Core
Content
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VIDEO
Cut Into 3 Segments
Pull the Audio Out for
Podcast
Copy 5 Quotes as Text
for Emails & Tweets
Write a Summary Blog
Post About 1 Idea
Share on Social Media
Channels
Transcribe for Blog Post
Turn Quotes into
Images
Take Pictures During
Recording
Share in Email
TASK: Decide what type of core content you could
create, and then repurpose into its pieces.

Method 3: Compile Content
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Compile Micro Content
● Gather up related social media posts of yours and turn it into an article.
● Gather up quotes, or facts/data you've used elsewhere and put them all
into one article summarizing an issue.
● Take a few educational articles on a similar topic and combine a highlight
from each into one article.
● Evolution over Time: Go back to your first first posts, images, or data and
compare it to now.
TASK: Write down the micro content you could compile together into
something bigger?
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Method 4: Partner with
Organizations
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Partner With Organizations
● Be Interviewed: Have a message or info to share, and find some podcasts
or blogs that have a similar focus. (not an advertisement!)
● Ask your corporate partners to share a quote or image with you and
feature them. They’ll love it, and might do the same for you.
TASK: Research podcasts, events or aligned organizations that are
creating content that could feature you.
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Method 5: Capture Ideas
Together
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Capture Ideas Together
● Creating a lot means capturing a lot
● Having a shared place where people can offload their ideas, links, photos,
and videos means YOU are not wasting your time.
● Provide instructions to keep it organized
○ Folder and Filenames: “2020-09-16 Event Name - Person’s Name”
○ Idea & Link Spreadsheet
TASK: Create a folder and set of instructions for your other team
members to drop their pictures and content ideas into.
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Method 6: Guest Content
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Guest Content
● Other team members - get them to document their process, event, or
experience.
● Volunteers, Donors & Participants - Just Ask! Content from their voice is
almost always more impactful than yours.
● Students & New Grads - Opportunity to help a nonprofit & build their
portfolio/network. Look for English majors, or something related
● Having an outline for the articles or photos you’d like to use is a MUST.
TASK: Create a description of the type of article you're looking to have
written and start asking!
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Method 7: Flip the Angles
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Flip the Angles
● Physically! - Take photos from weird or unusual angles. Zoom in, Zoom
out, top down, bottom up.
● Point of View - Write a review of something from an organization
perspective, then a note from the ED, then a quote from a participant
● Topic Framing - Positive vs. Negative / Proactive vs Reactive
TASK: Find a good piece of content you've done in the past, or a good
social post, and try to flip the angle.
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“The Emotional Toll of the
Climate Crisis”
“Avoid the Emotional Toll
of the Climate Crisis”

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“Anxious about the
Climate Crisis? Use that
Emotion for Action”
“What to Tell Your Friend
Who is Anxious About the
Climate Crisis”

Method 8: Curate Content
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Curate Content
● Instead of creating it, you can just find it, share it, compile it
● Particularly effective for email newsletters or e-magazines
● Always give credit, show appreciation for the work
TASK: Find an image, article, or story from an organization you're closely
associated with, and ask if you can share it (with credit/link).
*The idea capturing can be incredibly powerful here. Try to find a program like
Evernote, OneNote, Notion.so, or Google Keep where you can easily clip links
from webpages you find to put into a list. Avoid bookmarks!
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This account
has 1.9m
followers - all it
does is curate
content.

Method 9: Be Curious & Ask
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Be Curious & Ask
● You don’t have to have all the answers, but you can ask the questions
● Can be done in Stories, Posts, Polls, Surveys, Images, Emails
● Received answers? Now you have content.
TASK: List off 5 questions you could ask your audience on social media,
through a survey/poll, or direct email to try to elicit engagement.
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Asked a poll
on a story -
screenshotted
the results for
a post later.

Method 10: Reshare &
Republish
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Reshare & Republish
● New followers & subscribers won’t go back and look at everything
● Reshare timeless content - educational, data driven, opinion content
● Republish and update content that is old but has new data, info, or
technology to update.
TASK: Go through each of your channels for the past few years note
every piece that is timeless and could be shared or could be updated and
republished.
BONUS: For new email subscribers/donors, create a series of emails that
can point them to your best, timeless content.
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People want you to make
more great content!
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Help Me Elevate Impact in BC
Add your organization to the directory
elevatehub.ca/submit
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Joel Harrison
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Social Entrepreneur, Marketing Consultant, Podcaster
joel@joelmharrison.com
Instagram & Twitter: @joelmharrison