We wanted to see what the current ‘best practices’ were in Canada when it came to online fundraising so we signed up for email and gave to 152 charities tracking the user experience and communications along the way.
The results will shine a light on where organizations are at today, the gap between best practices and what is actually happening, and the areas of opportunity when it comes to digital marketing with a focus on four key areas:
1. Email Signup
2. Email Communication
3. Online Donation Experience
4. Gift Acknowledgement
In this session, you will learn what other organizations from across the country are doing — well and not so well — and what you can be doing to accelerate your online fundraising. From email communications, to landing page design, to donation page gift arrays, you’ll get tons of research backed tips and insights in this jam packed presentation.
Vice President of Innovation and Optimization at NextAfter
Brady is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s the Vice President of Innovation and Optimization at NextAfter — a fundraising research lab and consultancy on a mission to unleash the most generous generation in the history of the world.
Brady works with nonprofits, thought leaders, and philanthropic partners to develop research and create content that can help organizations reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, dog Melly, and cat Thor.