Ernest Rutherford conducted an experiment where he fired alpha particles at a thin gold foil and observed that a small number of particles bounced back. This unexpected result led Rutherford to propose a new atomic model where the atom has a small, dense, positively charged nucleus surrounded by empty space. The experiment provided evidence that the nucleus must be small to cause the observed back scattering, dense to deflect the high-speed alpha particles, and positively charged to repel the incoming positive alpha particles. It represented a major breakthrough in understanding the structure of the atom.